Manager - Copywriting, Sports

Jiostar; Mumbai; On-site; INR 500,000 - 1,200,000; Full time

Job summary

Jiostar is seeking a Sports Copywriter to craft fan-first content across on-air promotions, digital platforms, social media, and marketing campaigns. You will translate sporting moments into engaging, culturally relevant stories in multiple formats, with a strong emphasis on cricket and live events.

The role requires sharp copywriting, storytelling, and editorial judgment, plus the ability to work quickly with cross-functional teams to deliver timely content during matches and tournaments.

Qualifications

• Portfolio demonstrating strong writing and storytelling across multiple formats is mandatory.
• Experience in copywriting, content writing, editorial, or creative content within sports, media, or digital is preferred.
• Bachelor’s degree in Mass Communication, Journalism, Literature, or related field is required.

Responsibilities

• Create engaging copy for sports campaigns, digital content, advertising, social media, and other sports initiatives.
• Develop long-form content including articles, features, player stories, editorial pieces, and other storytelling formats.
• Create creative taglines, punchlines, campaign messaging, and promotional copy tailored to the target audience.
• Script and storyboard content for videos, teasers, promos, and other sports-related audiovisual projects.
• Develop timely content around live sporting events, tournaments, athlete updates, and major sporting moments.
• Translate complex sporting action, statistics, and narratives into simple, engaging storytelling.
• Stay current with national and international sports trends, particularly cricket, kabaddi, football, and Olympic sports.
• Collaborate with designers, marketers, social media, video, and editorial teams for cohesive storytelling.
• Maintain consistency in brand voice, editorial quality, accuracy, and cultural relevance across content.
• Edit and proofread content with quick turnaround during live matches and major events.

Skills

Copywriting

Storytelling

Editing

Content strategy

Audience insights

Cricket knowledge

IPL/ICC familiarity

Collaboration

Tone adaptation

Education

Bachelor's degree in Mass Communication, Journalism, Literature, or related field

Job description

The Sports Copywriter will be responsible for creating compelling, fan-first content across on-air promotions, digital platforms, social media, and marketing campaigns. The role requires a strong understanding of sports, particularly cricket, audience behaviour, and the ability to turn sporting moments and narratives into engaging, culturally relevant content across formats. **What you’ll do:*** Create engaging copy for sports campaigns, digital content, advertising, social media, and other sports initiatives* Develop long-form content including articles, features, player stories, editorial pieces, and other storytelling formats* Create creative taglines, punchlines, campaign messaging, and promotional copy tailored to the target audience* Script and storyboard content for videos, teasers, promos, and other sports-related audiovisual projects* Develop timely content around live sporting events, tournaments, athlete updates, and major sporting moments* Translate complex sporting action, statistics, and narratives into simple, engaging, and emotionally resonant storytelling* Stay current with national and international sports trends, particularly cricket, kabaddi, football, and Olympic sports* Collaborate with designers, marketers, social media, video, and editorial teams to create cohesive storytelling across platforms* Maintain consistency in brand voice, editorial quality, accuracy, and cultural relevance across content* Edit and proofread content while ensuring quick turnaround, particularly during live matches and major sporting events* Adapt content across different formats, platforms, audiences, and stages of the sports content lifecycle**Skills & attributes for success:*** Strong copywriting and storytelling skills, with the ability to create sharp, engaging, audience-first content* Strong understanding of sports, particularly cricket and marquee sporting events such as IPL and ICC tournaments* Ability to turn live sporting moments and complex ideas into clear, compelling narratives* Strong creative instincts with excellent attention to detail* Ability to work effectively in a fast-paced environment with tight deadlines and real-time content requirements* Understanding of audience behaviour and content consumption across broadcast, digital, and social platforms* Ability to adapt writing style and tone across different formats and audiences* Strong editorial judgement, proofreading, and content-quality skills* Basic understanding of digital and social media content formats* Proficiency in the relevant content language(s), with strong written and spoken communication skills* Ability to work collaboratively with creative, editorial, marketing, design, and video teams**Qualifications & experience:*** Bachelor’s degree in Mass Communication, Journalism, Literature, or a related field* Experience in copywriting, content writing, editorial, or creative content, preferably within sports, media, broadcast, entertainment, or digital* Portfolio demonstrating strong writing and storytelling across multiple formats is mandatory