Manager - Content & Social Media

Masters’ Union; Gurugram District; On-site; INR 900,000 - 1,400,000; Full time

Job summary

Masters’ Union is seeking a creative, execution-oriented professional to lead the Content Creation Course for students and oversee the social media presence of Outclass. The Program Manager will design an engaging, industry-relevant content creation curriculum and help students build practical skills in content strategy, production, personal branding, and audience growth.

You will shape how Outclass is represented across channels, coordinate campaigns, stories, and campus initiatives, and

Qualifications

• Experience in content creation, creator partnerships, digital marketing, or program management.
• Strong understanding of the creator economy, social media platforms, and short-form video.
• Ability to plan and execute content strategies and manage social media calendars.
• Experience managing programs, workshops, cohorts or learning initiatives.
• Excellent written and verbal communication with strong storytelling.

Responsibilities

• Lead planning and execution of the Content Creation Course (CCC) for students.
• Tracking student participation, content output, audience growth, and outcomes.
• Owning Outclass’s social media strategy and execution, ensuring consistent communication of its program, student ventures, events, achievements, and entrepreneurial ecosystem.
• Conceptualizing and executing social media campaigns, reels, short-form videos, student stories, event coverage, and other content formats to strengthen Outclass’s visibility and positioning.
• Managing Outclass’s brand optics by ensuring a compelling, consistent, and high-quality digital presence.
• Identifying opportunities to showcase student success stories, program outcomes, and unique initiatives.
• Monitoring social media metrics, engagement, reach, and content performance to continuously improve the effectiveness of digital communication.

Skills

Content creation

Digital marketing

Program management

Social media strategy

Creator economy

Video content

Personal branding

Storytelling

Campaign planning

Brand positioning

Job description

Founded in 2020, Masters’ Union is a new-age, industry-led university focused on business, technology, engineering, and entrepreneurship. Built around learning by doing, the institution combines academics with real-world projects, startup building, and global exposure, with the ambition of becoming one of the world’s top business schools and multidisciplinary universities over the next two decades.

Today, Masters’ Union has nearly 3,500 students across undergraduate, postgraduate, and executive programs, with almost half being experienced professionals. Spread across nearly 5 lakh square feet in Gurgaon and Manesar, the institution houses the PwC Center for Generative AI, a Bloomberg Lab, Gurgaon’s premier maker space, AI and robotics infrastructure, advanced bioengineering workshops, and startup incubation spaces, while also expanding into areas such as bioengineering and genetic engineering.

The institution is chaired by Manoj Kohli, former CEO of Bharti Airtel and former Country Head of SoftBank India. Its leadership ecosystem includes Vivek Gambhir, Pankaj Bansal, Sanjiv Bikhchandani, Amitabh Kant, and 30+ other founders, CEOs, investors, and policymakers who contribute to teaching and institution building.

Masters’ Union’s flagship postgraduate program has recorded the highest average salary among MBA-equivalent programs in India, with graduates placed at firms such as Bain & Company, Boston Consulting Group, Google, and Microsoft. The institution has also built one of the country’s strongest student startup ecosystems, with 10+ students pitching on Shark Tank India and 20+ students raising external funding for their ventures, alongside several successful creators and internet entrepreneurs.

About the Role

We are looking for a creative, execution-oriented professional to lead the Content Creation Course (CCC) for students at Masters’ Union and manage the social media presence and brand optics of Outclass. The Program Manager will be responsible for designing and executing an engaging, industry-relevant content creation program that equips students with practical skills in content strategy, production, personal branding, and audience growth. Alongside program delivery, the role will own how Outclass is represented across social media, ensuring that student achievements, entrepreneurial journeys, program highlights, and campus initiatives are communicated effectively. This role combines program management, content strategy, creator ecosystem expertise, and brand building, with the opportunity to shape both student learning and Outclass's digital presence.

Specifically, this role will involve

• Leading the planning and execution of the Content Creation Course (CCC), ensuring a structured, engaging, and outcome-oriented learning experience.
• Tracking student participation, content output, audience growth, and other program outcomes while helping students build their personal brands and consistent content creation capabilities.
• Owning Outclass’s social media strategy and execution, ensuring consistent communication of its program, student ventures, events, achievements, and entrepreneurial ecosystem.
• Conceptualizing and executing social media campaigns, reels, short-form videos, student stories, event coverage, and other content formats to strengthen Outclass’s visibility and positioning.
• Managing Outclass’s brand optics by ensuring a compelling, consistent, and high-quality digital presence.
• Identifying opportunities to showcase student success stories, program outcomes, and unique initiatives.
• Monitoring social media metrics, engagement, reach, and content performance to continuously improve the effectiveness of digital communication.

Ideal candidate will have

• Experience in content creation, creator partnerships, digital marketing, or program management.
• Strong understanding of the creator economy, social media platforms, short-form video, personal branding, and digital storytelling.
• Demonstrated ability to plan and execute content strategies, manage social media calendars, and create engaging digital campaigns.
• Experience managing program, workshops, cohorts, or learning initiatives, with the ability to coordinate multiple stakeholders and deliver measurable outcomes.
• Ability to combine creative thinking with structured execution, manage timelines, and ensure high-quality delivery.
• Strong written and verbal communication skills, with an eye for compelling narratives and effective brand positioning.
• A creative and highly organised approach, with an understanding of the creator economy and the mechanics of building a strong digital brand.
• An ability to work with young creators, translate emerging content trends into practical learning experiences, and manage program delivery alongside a growing social media presence.
• Comfort with coordinating creator workshops, developing content calendars, capturing student success stories, and identifying opportunities to strengthen brand visibility.