Manager - Branding & Communication

Psgtech; Coimbatore District; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

PSG Institutions is seeking a Manager of Branding & Communication to elevate the NIRF perception and expand brand visibility through targeted stakeholder engagement and strategic communication. The role focuses on aligning branding with institutional goals and delivering measurable improvements in reputation.

The incumbent will drive digital campaigns, manage event branding, and provide regular updates on branding initiatives to leadership, ensuring consistency across departments and

Qualifications

• Bachelor’s degree in Marketing, Communications, Public Relations, or related field; Master’s preferred.

Responsibilities

• Lead NIRF perception enhancement through stakeholder engagement and reporting.
• Develop digital and social media strategy to highlight faculty research and partnerships.
• Coordinate branding for major events and ensure materials reflect NIRF-oriented objectives.
• Provide quarterly internal communications updates across departments.

Skills

Stakeholder engagement

Brand strategy

Digital marketing

Social media analytics

Perception-building

Education

Bachelor’s degree in Marketing/Communications/Public Relations

Master’s degree preferred

Tools

CMS platforms

Job description

The Manager - Branding & Communication will lead efforts to enhance the institution's National Institutional Ranking Framework (NIRF) perception and bolster overall brand visibility through targeted stakeholder engagement and communication strategies.

Key Responsibilities:

NIRF Perception Enhancement:

• Strategic Stakeholder Engagement: Build relationships with academic peers, alumni, industry representatives, students, and regulatory bodies.
• Engagement Programs: Organize alumni events, speaker series, and industry collaborations to strengthen the institution’s profile.
• Perception Metrics & Reporting: Track NIRF perception scores, conduct surveys, and provide progress reports to leadership.

Branding & Communication Support:

• Digital & Social Media Strategy: Create and manage digital content across platforms to emphasize faculty research, alumni achievements, and industry partnerships. Engage with relevant influencers and educational media to reinforce the institution’s standing.
• Event Branding & Coordination: Lead branding efforts for major academic and industry events, ensuring all event materials and communications reflect NIRF-oriented objectives and bolster institutional reputation.
• Internal Communications Alignment: Provide essential updates and quarterly reports on branding and NIRF initiatives, fostering a unified approach across departments toward institutional goals.

Skills & Qualifications

• Bachelor’s degree in Marketing, Communications, Public Relations, or a related field (Master’s preferred).
• At least 5 years of experience in branding, communications, or stakeholder engagement within the education sector or a related field.
• Strong understanding of NIRF or other higher education ranking frameworks, along with experience in perception-building activities.
• Proficiency in digital marketing, content management systems, and social media analytics.
• Demonstrated ability to create and manage stakeholder engagement programs with measurable impact on institutional reputation.

Preferred Qualifications

• Familiarity with academic branding and reputation management.
• Proven track record in organizing high-profile events and managing strategic partnerships in an educational context.
• Experience in data-driven marketing and analysing campaign performance for continuous improvement.

About PSG Institutions

The PSG & Sons' Charities Trust was established in 1926 in the honour and memory of Sri. P. S. Govindaswamy Naidu. It was founded by his illustrious Sons with the noble vision of providing education to the needy and to enhance the economic prospects of local communities. In its glorious journey of 96 years, the Trust has established 25 Educational Institutions in Coimbatore.