Creative Director

Shree Chanakya Education Society

Pune District

On-site

INR 1,500,000 - 1,800,000

Full time

8 days ago

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Benefits offered by this job

Leadership role

High-impact campaigns

Branding for academic institution

Job summary

INDIRA UNIVERSITY in Pune seeks a visionary Creative Director to lead the Branding Team. You will shape the university’s brand identity across digital, print, and events, driving creative excellence and strategic storytelling that aligns with premium positioning.

You will mentor designers and writers, collaborate with marketing, admissions, and leadership, and deliver high-impact campaigns for admissions and campus programs while staying ahead of industry trends and managing vendor relationships.

Qualifications

Bachelor’s degree in Design, Fine Arts, Mass Communication, Marketing, or related field (Master’s preferred).

Responsibilities

Lead the development and execution of comprehensive brand strategies to strengthen the University’s positioning and visibility.
Oversee all creative outputs including digital campaigns, print collaterals, social media content, website creatives, and event branding.
Ensure consistency of brand identity, tone, and messaging across all internal and external communications.
Manage and mentor the creative team including designers, content writers, and external agencies.
Collaborate closely with marketing, admissions, and leadership teams to align branding with business objectives and enrollment goals.
Conceptualize and execute high-impact campaigns for admissions, events, and institutional promotions.
Drive innovation in design, storytelling, and digital engagement to enhance brand recall and differentiation.
Review and approve creative deliverables, ensuring quality, originality, and adherence to timelines.
Stay updated with industry trends, tools, and best practices in branding and design.
Manage vendor relationships including agencies, printers, and media partners.

Skills

Creative vision

Leadership

Branding knowledge

Storytelling

Project management

Adobe Creative Suite

Education

Bachelor’s degree in Design, Fine Arts, Mass Communication, Marketing, or related field

Tools

Adobe Photoshop

Illustrator

InDesign

Premiere Pro

After Effects

Figma

Canva

Meta Business Suite

Google Ads

LinkedIn Campaign Manager

YouTube

Google Analytics 4

Google Search Console

Job description

Job description

INDIRA UNIVERSITY

Job Title: Creative Director Branding Team

Location: Indira University, Pune

Experience: 8+ years

Role Overview:

Indira University is seeking a visionary and strategic Creative Director to lead its Branding Team. This role is pivotal in shaping and elevating the Universitys brand identity across all platforms. The incumbent will drive creative excellence, oversee brand communication strategies, and ensure consistent, high-impact visual and content storytelling aligned with the institutions premium positioning.

Key Responsibilities:

Lead the development and execution of comprehensive brand strategies to strengthen the University’s positioning and visibility.
Oversee all creative outputs including digital campaigns, print collaterals, social media content, website creatives, and event branding.
Ensure consistency of brand identity, tone, and messaging across all internal and external communications.
Manage and mentor the creative team including designers, content writers, and external agencies.
Collaborate closely with marketing, admissions, and leadership teams to align branding with business objectives and enrollment goals.
Conceptualize and execute high-impact campaigns for admissions, events, and institutional promotions.
Drive innovation in design, storytelling, and digital engagement to enhance brand recall and differentiation.
Review and approve creative deliverables, ensuring quality, originality, and adherence to timelines.
Stay updated with industry trends, tools, and best practices in branding and design.
Manage vendor relationships including agencies, printers, and media partners.

Core Competencies:

Strong creative vision with a strategic mindset.
Excellent leadership and team management skills.
Advanced understanding of branding, design principles, and storytelling.
Strong communication and presentation skills.
Ability to manage multiple projects and meet tight deadlines.
Proficiency in design tools and creative platforms (Adobe Creative Suite, etc.).

Educational Qualification:

Bachelor’s degree in Design, Fine Arts, Mass Communication, Marketing, or related field (Master’s preferred).

Experience Requirement:

5–7 years of relevant experience in branding, creative direction, or marketing communications.
Proven experience in leading creative teams and delivering impactful campaigns.
Experience in education sector or corporate branding environments will be an advantage.

Brand Strategy & Positioning — University, School & Programme Brands

Creative Direction — Campaign concepts, visual language & brand expression

Student Acquisition & Recruitment Marketing

Brand Architecture — University Schools Programmes

Integrated 360 Campaigns — Digital, OOH, Print, Social, Events & On-ground

Youth & Gen-Z Communication

Admissions Communication & Conversion Journeys

Programme Launch & Go-to-Market

Content Strategy & Storytelling

Institutional & Corporate Branding

Employer & Internal Branding

Campus & Student Experience Branding

Reputation & Perception Management

Agency & Creative Team Leadership

AI-led Creative Development & Content Production

Creative & Technology Exposure

Compensation & Benefits:

Salary: 15 LPA to 18 LPA (based on experience and portfolio).
Opportunity to lead branding for a reputed and growing academic institution.
Exposure to high-impact strategic and creative initiatives.