Manager - Brand Management

Jainam Share Consultants Pvt Ltd.; Dadri; On-site; INR 1,500,000 - 2,100,000; Full time

Job summary

Jainam Broking Limited is seeking a Product Marketing Manager in Noida to drive product adoption and differentiation. You will lead messaging, GTM strategy, and cross-functional campaigns to strengthen product outcomes and scale the business.

The role requires 4–6 years of relevant experience, with responsibilities spanning product positioning, go-to-market execution, and collaboration across product, growth, and design teams.

Qualifications

• 4–6 years in product marketing, growth marketing, or digital product roles.
• Experience with user research, analytics, and cross-functional execution.
• Strong understanding of user journeys and competitive landscape.

Responsibilities

• Own product narratives, value propositions, and messaging frameworks.
• Build and execute launch plans for new features and products (GTM).
• Drive funnel improvements through content, experiments, and targeted campaigns.
• Develop product explainers, demo scripts, landing pages, and marketing collaterals.
• Collaborate with Product, Growth, Brand, and Design to align roadmap and communication priorities.
• Support sales enablement with playbooks, FAQs, and product training.

Skills

User journeys

Structured thinking

Excellent communication

Storytelling

Tools

SQL

Analytics tools

Job description

Jainam Broking Limited

2 days ago

Location

Noida

Department

Brand Management - JBL

Employment Type

Full-time

Applications Received

4

Closes On

19 Nov, 2026

Job Title

Product Marketing Manager

Experience

4 to 6 years

Role Summary

We are looking for a Product Marketing Manager to drive product adoption, differentiation, and user understanding. You will lead positioning, messaging, GTM strategy, and cross-functional campaigns that strengthen product outcomes and help scale the business

Key Responsibilities

Product Positioning & Messaging

• Own product narratives, value propositions, and messaging frameworks
• Translate complex product features into sharp, user-relevant communication

Go-to-Market (GTM) Strategy

• Build and execute launch plans for new features and products
• Partner with product, growth, and media teams for seamless execution

Growth & Adoption Initiatives

• Drive funnel improvements through content, experiments, and targeted campaigns
• Work with analytics teams to interpret cohort behavior, drop-offs, and usage patterns

Content & Asset Creation

• Develop product explainers, demo scripts, landing pages, sales decks, and marketing collaterals
• Create educational and conversion-focused content for users

Cross-Functional Collaboration

• Work closely with Product, Growth, Brand, and Design to align roadmap and communication priorities
• Support sales enablement through playbooks, FAQs, and product training

What Success Looks Like (First 6-12 Months)

• Clear positioning frameworks improving product understanding and adoption
• Strong GTM processes with measurable impact
• Increased activation, engagement, and retention metrics

Skills & Competencies

• Strong understanding of user journeys, competitive landscape, and digital product behaviour
• Structured thinking, excellent communication, and strong storytelling
• Ability to turn insights into commercially meaningful actions

Qualifications

• 4-6 years in product marketing, growth marketing, or digital product roles
• Experience with user research, analytics, and cross-functional execution

Nice to Have

• Experience in fintech, consumer internet, or SaaS
• Exposure to SQL, analytics tools, and experimentation frameworks

Why Join Us

• Strategic role influencing product direction and business growth
• Opportunity to shape messaging for high-impact digital product