Manager - Account Management

To the New; Dadri; On-site; INR 1,400,000 - 2,200,000; Full time

Job summary

To the New is seeking a senior digital marketing leader to manage agency-client relationships, drive retention and revenue, and oversee delivery with robust project management.

You will provide strategic direction and consulting, craft integrated digital marketing strategies, and collaborate with paid media, SEO, content and creative teams to ensure successful outcomes, reporting, and analytics.

Qualifications

• MBA/Masters in Mass Communications with 8-10 years of total Digital Marketing experience.
• In-depth understanding of digital marketing concepts such as SEO, paid media, social, content, marketing automation, analytics, design, and video.
• Ability to understand business requirements and propose effective digital marketing strategies and campaigns, backed by a proven track record of managing and growing client relationships and portfolios.
• Prior experience managing a team of account executives, with excellent verbal and written communication skills, and the ability to conceive and articulate effective digital strategies.

Responsibilities

• Manage overall agency-client relationships to drive retention and revenue growth and deliver projects.
• Provide strategic direction and consulting to clients to help them achieve business objectives.
• Create effective digital marketing strategies and drive project tasks, reporting and analytics.
• Collaborate with stakeholders from paid media, SEO, content, and creative to drive project delivery.
• Support on new business development by understanding marketing needs and proposing digital solutions from ideation to pitch.

Skills

Client relationships

Digital marketing

Project management

Team leadership

Strategic consulting

Education

MBA/Masters in Mass Communications

Job description

Responsibilities

• Manage overall agency-client relationships to ensure smooth operations and foster long-term partnerships, independently handling large clients to drive retention and revenue growth while implementing effective project management processes and tools for successful delivery and execution Provide strategic direction and consulting to clients and help them achieve their business and marketing objectives Create effective digital marketing strategies for a client and drive all the project tasks along with reporting and analytics
• Collaborate with stakeholders from different competencies such as paid media, SEO, content, and creative to drive project delivery Support on new business development by understanding the marketing needs of existing and new clients, and proposing digital solutions through digital marketing, technology, and analytics, from ideation to pitch presentation Support on org wide initiatives and responsibilities like resource planning, invoicing, timesheet management, policy making and implementation, appraisals Manage and mentor a team of account executives and digital marketing specialists

Requirements

• MBA/Masters in Mass Communications with 8-10 years of total Digital Marketing experience
• In-depth understanding of digital marketing concepts such as SEO, paid media, social, content, marketing automation, analytics, design, and video
• Ability to understand business requirements and propose effective digital marketing strategies and campaigns, backed by a proven track record of managing and growing client relationships and portfolios
• Prior experience managing a team of account executives, with excellent verbal and written communication skills, and the ability to conceive and articulate effective digital strategies