Manager

IOL Chemical & Pharmaceuticals Limited; Ludhiana; On-site; INR 3,000,000 - 6,000,000; Full time

Job summary

IOL Chemicals and Pharmaceuticals Limited in Ludhiana is seeking an International Marketing Lead to drive global marketing and export strategies for the Specialty Chemicals division. The role focuses on expanding product reach, managing international accounts, and shaping brand positioning across key markets.

The ideal candidate has 8–10 years in international marketing, with 4+ years in leadership, and strong B2B experience.

Qualifications

• Masters degree in Marketing, IB, or related field.
• 8–10 years of international marketing experience, with at least 4 years in a leadership role.
• Fluency in English; additional languages a plus.

Responsibilities

• Develop and oversee international marketing strategy for Specialty Chemicals, with focus on Europe.
• Identify and pursue new international opportunities, partnerships, and distribution channels.
• Lead export sales, define positioning, GTM, and promotional campaigns for international markets.
• Conduct market research and competitor analysis to identify opportunities and risks in export markets.
• Collaborate with Production, Quality, and Supply Chain to align marketing with product capabilities and regulatory requirements.
• Manage the international marketing budget and evaluate initiatives via KPIs and ROI.
• Mentor and develop the marketing team to build global capabilities in export functions.
• Identify and mitigate export risks including currency, geopolitical issues, and supply chain disruptions.

Skills

International marketing

B2B marketing

Leadership

Strategic thinking

Negotiation

English fluency

Education

Masters in Marketing

Job description

Job Description:

POSITION TITLE :Manager

LOCATION : Ludhiana

DEPARTMENT :Marketing Chemicals

SUB- DEPTT :Marketing Chemicals

JOB TYPE :Full time

Job Req ID :887

Position Overview:

We are seeking a highly skilled and results-driven International Marketing Leadto spearhead the marketing and export strategies for our Specialty Chemicals division. The ideal candidate will have a strong background in international marketing, deep knowledge of global markets, and experience leading teams focused on expanding product reach and brand visibility internationally. Reporting to the Head of Marketing - Chemicals, this role is crucial for driving revenue growth through strategic marketing initiatives, customer relationship management, and brand positioning in key international markets.

Key Responsibilities:

1. International Marketing Strategy Development:

   • Lead the development and execution of the international marketing strategy for the Specialty Chemicals portfolio across multiple regions, with special focus on Europe region.
   • Identify high-potential markets, formulate tailored marketing plans, and position our chemical products effectively in diverse global markets.
   • Analyze global market trends, customer needs, competitor activities, and regulatory requirements to shape marketing strategies.

2. Business Development Activities:

   • Identify and pursue new business opportunities in international markets, including new customer segments, partnerships, and distribution channels.
   • Develop and maintain relationships with key international customers, and business partners, ensuring long-term business growth and sustainability.

3. Leading Export Sales:

   • Lead the export sales function, define product positioning, go-to-market strategies, and promotional campaigns aimed at expanding the company’s international presence.
   • Oversee the development of customized marketing initiatives and sales collateral for specific international markets, driving demand and increasing market share.
   • Define pricing, promotional strategies, and coordinate product launches in international markets, ensuring alignment with local market conditions and customer preferences.

4. Market Research and Customer Insights:

   • Conduct in-depth market research and competitor analysis to identify emerging opportunities and challenges in key export markets.
   • Utilize customer feedback, market data, and performance metrics to drive decision-making and refine marketing strategies.

5. Cross-functional Collaboration:

   • Work closely with internal teams, including Production, Quality, and Supply Chain, to align marketing strategies with product capabilities, legal requirements, and operational capacities.
   • Foster strong relationships with external stakeholders such as key customers, and industry partners to promote the company’s products in target markets.

6. Budget and Performance Management:

   • Manage the international marketing budget effectively, ensuring optimal allocation of resources across various marketing channels and campaigns.
   • Monitor and evaluate the success of marketing initiatives through KPIs and ROI analysis, making data-driven adjustments as needed.

7. Leadership & Team Development:

   • Lead and mentor a team of marketing professionals, driving their performance and fostering a culture of continuous improvement.
   • Build strong internal capabilities in global marketing and export functions.
8. Risk Management
   • Identify and mitigate risks associated with exporting, such as currency fluctuations, geopolitical issues, and supply chain disruptions.

Qualifications:

• Education:

  • Masters degree in Marketing, IB, or related field.

• Experience:

  • Minimum of 8-10 years of international marketing experience, with at least 4 years in a leadership role, ideally within the Specialty Chemicals, Chemical, or related industrial sectors.

• Skills and Competencies:

  • Strong understanding of global markets, trends, and regulatory environments in the specialty chemicals sector.
  • Expertise in B2B marketing, with the ability to translate technical product benefits into value propositions for diverse international audiences.
  • Strong leadership, team-building, and mentoring skills.
  • Excellent communication, negotiation, and interpersonal skills, with the ability to influence and collaborate across various organizational levels and cultures.
  • Fluency in English (additional languages a plus).

• Other Requirements:

  • Willingness to travel internationally as required.
  • Ability to work in a fast-paced, dynamic, and global environment.

Equal Opportunity:IOL Chemicals and Pharmaceuticals Limited is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.