Loyalty Consultant

Bada Business Pvt Ltd; New Delhi; On-site; INR 1,500,000 - 2,500,000; Full time

Job summary

Bada Business Pvt Ltd in Delhi seeks a Senior Loyalty Consultant to design and implement loyalty and trade schemes for diverse clients, driving engagement and retention.

You will analyze data, map customer journeys, and collaborate with sales and marketing teams. Proficiency with Salesforce or Zoho and strong communication are required.

This role offers leadership opportunities in a growing loyalty practice, with exposure to cutting-edge CRM technologies.

Qualifications

• Strong knowledge of customer retention & loyalty strategies
• Experience in designing and executing loyalty programs
• Good understanding of customer data, segmentation & analytics
• Hands-on with CRM tools (Salesforce, Zoho, etc.)
• Strong communication & stakeholder management skills
• Experience working with sales & marketing teams
• Leadership / team handling experience (for senior role)
• MBA (preferred)

Responsibilities

• Develop and implement effective loyalty programs to boost customer engagement across clients
• Develop and implement Trade Schemes and distribution programs for clients
• Proven experience in loyalty marketing or related field
• Able to analyze complex data to drive business growth
• Experience selling loyalty/CRM systems or similar tools
• Analyze feedback and market trends to spot growth opportunities
• Experience managing digital loyalty programs
• Create and refine customer journey maps for brands to boost engagement
• Stay updated on CRM, loyalty, and customer experience trends

Skills

Loyalty marketing

Customer retention

Data analytics

Stakeholder management

Leadership

Collaboration with sales & marketing

Education

MBA

Tools

Salesforce

Zoho

Job description

As a Senior Loyalty Consultant, expectations are as follows :

• Develop, design and help implement effective loyalty programs to enhance customer engagement and retention across clients
• Develop & help implement Trade Schemes, distribution programs for clients
• Proven experience in loyalty marketing or a related field
• Ability to analyze complex data sets and make informed decisions to drive business growth.
• Experience in selling loyalty / CRM systems or similar marketing tools
• Analyze customer feedback and market trends to identify opportunities for growth
• Proven experience in managing digital loyalty programs
• Develop and refine customer journey maps for each brand to identify key touchpoints and opportunities for enhanced engagement, personalized communication and friction reduction.
• Stay abreast of the latest CRM, loyalty, and customer experience technologies and trends.

Qualifications and Requirements:

• Strong knowledge of customer retention & loyalty strategies
• Experience in designing and executing loyalty programs
• Good understanding of customer data, segmentation & analytics
• Hands-on with CRM tools (Salesforce, Zoho, etc.)
• Strong communication & stakeholder management skills
• Experience working with sales & marketing teams
• Leadership / team handling experience (for senior role)
• MBA (preferred)