Campaign Management Professional

Sigma Allied Services; Mumbai; Sur place; INR 600 000 - 1 200 000; Plein temps

Résumé du poste

Sigma Allied Services seeks a customer loyalty and CRM professional to manage loyalty programs and drive customer engagement within a large-scale consumer-focused environment. You will utilize CRM platforms to track data and optimize campaigns across digital marketing tools while coordinating with cross-functional teams.

The role emphasizes a customer-centric mindset, data-driven decision making, and strong communication skills to influence stakeholders and deliver superior customer experiences.

Qualifications

• Bachelor's degree in Business, Marketing, Communications, or a related field.
• MBA or Marketing is an advantage.
• Certifications in digital marketing, customer experience, or CRM platforms are desirable.

Responsabilités

• Loyalty Program Management: Oversee the day-to-day operations.

Connaissances

CRM Systems

Digital Marketing Tools

Project Management

Customer-Centric Mindset

Analytical Thinking

Communication Skills

Problem-Solving

Attention to Detail

Innovation & Creativity

Formation

Bachelor's degree

MBA (advantage)

Outils

Salesforce

HubSpot

Description du poste

Job Summary

Customer Relationship Management (CRM) Systems: Experience with CRM platforms (e.g., Salesforce, HubSpot, or similar tools) to track and analyze customer data and interactions. Digital Marketing Tools: Familiarity with digital marketing and loyalty program software, including email automation platforms, mobile apps, and reward management systems. Project Management: Proven ability to manage multiple projects simultaneously, ensuring timely delivery and alignment with business objectives. Core Competencies: Customer-Centric Mindset: Strong focus on delivering superior customer experiences and fostering long-term loyalty. Analytical Thinking: Ability to interpret data and customer feedback to drive decision-making and program enhancements. Communication Skills: Excellent verbal and written communication skills, with the ability to influence stakeholders and collaborate effectively across departments. Problem-Solving: Strong problem-solving skills to identify challenges and develop effective

Skills & Competencies

• CRM Systems: Experience with CRM platforms (e.g., Salesforce, HubSpot, or similar tools) to track and analyze customer data and interactions.
• Digital Marketing Tools: Familiarity with digital marketing and loyalty program software, including email automation platforms, mobile apps, and reward management systems.
• Project Management: Proven ability to manage multiple projects simultaneously, ensuring timely delivery and alignment with business objectives.
• Customer-Centric Mindset: Strong focus on delivering superior customer experiences and fostering long-term loyalty.
• Analytical Thinking: Ability to interpret data and customer feedback to drive decision-making and program enhancements.
• Communication Skills: Excellent verbal and written communication skills, with the ability to influence stakeholders and collaborate effectively across departments.
• Problem-Solving: Strong problem-solving skills to identify challenges and develop effective solutions.
• Attention to Detail: High attention to detail, ensuring accuracy in customer communications, reports, and program elements.
• Innovation & Creativity: Ability to think outside the box, bringing fresh ideas

Experience

3-5 years of experience in customer loyalty, CRM, or marketing roles, preferably within a large-scale consumer-focused organization. Proven track record in managing loyalty programs or customer engagement initiatives, with a demonstrated impact on customer retention and satisfaction. Experience working with cross-functional teams to execute integrated campaigns and loyalty strategies. Knowledge of the energy sector or other customer-focused industries is a plus but not essential.

Education

Bachelor s degree in Business, Marketing, Communications, or a related field. A Master s degree in Business Administration (MBA) or Marketing is an advantage. Additional certifications in digital marketing, customer experience, or CRM platforms are desirable.

Roles and Responsibilities

• Loyalty Program Management: Oversee the day-to-day