Lifecycle Marketing Associate

Aftershoot; Delhi; On-site; INR 600,000 - 800,000; Full time

Job summary

Aftershoot is building a global community of photographers who spend less time behind screens and more time behind the lens. The Lifecycle Marketing Associate will own email strategy across the customer lifecycle, shaping onboarding, activation, retention, expansion, and product launches to drive engagement and revenue.

You’ll work with Product marketing, Growth, Design, and Product teams, using data-driven insights to create personalised journeys and optimise email performance across the entire

Qualifications

• 2-4 years of Lifecycle/CRM/Email/Retention Marketing.
• Experience with email automation and lifecycle campaigns.
• Strong written communication and data-driven mindset.

Responsibilities

• Manage and maintain email lifecycle campaigns and automated journeys.
• Collaborate to build onboarding, activation, retention, upsell, and win-back programs.
• Analyze customer behavior to boost engagement and conversions.
• Create segments and personalised emails based on product usage.
• Run A/B tests on subject lines, timing, audiences and logic.
• Monitor key metrics: open rates, clicks, activation, retention, revenue.
• Coordinate with Product marketing, Growth, Design for launches.
• Maintain deliverability best practices.

Skills

Lifecycle Marketing

CRM Marketing

Email Marketing

Retention Marketing

Tools

Customer.io

Braze

Mailmodo

Klaviyo

CleverTap

HubSpot

Job description

At Aftershoot, we're building a global community of photographers who spend less time behind their screens and more time behind the lens. Every feature we create, every update we ship, is designed to make post-processing easier, faster, and smarter for photographers around the world.

From culling to editing to retouching. Our AI tools do all the heavy lifting, so photographers can focus on what they do best: capturing moments, telling stories, and creating magic.

We're a fast-growing, passionate team backed over 100K+ active users globally. Double-digit ARR in less than 4 years, amazing investors and team who truly believe in our mission.

Our mission is clear: Become the default companion for every photographer in the world.

If you care deeply about building meaningful products, working with curious and driven teammates, and being part of a team that genuinely loves what they do, we'd love to meet you.

Let's create the future of AI in photography, together.

About The Role

We're looking for a Lifecycle Marketing Associate to own email marketing strategy and execution across the customer lifecycle.

At Aftershoot, email is one of our most important growth channels. From onboarding and activation to retention, expansion, and Product & Marketing launches, every email should help customers discover value faster and move closer to becoming long-term users.

This role is for someone who enjoys combining customer psychology, data, automation, and experimentation to drive measurable business outcomes. You'll work closely with Product marketing, Growth, Design, and Product teams to build email journeys, Campaigns that improve engagement, retention, and revenue.

What you'll do:

• Manage & maintain email lifecycle campaigns and automated customer journeys.
• Collaborate with team to build and optimise onboarding, activation, retention, upsell, and win-back email programs.
• Analyse customer behavior and identify opportunities to improve engagement and conversion.
• Create customer segments and personalised email experiences based on product usage and lifecycle stage.
• Run A/B tests on subject lines, content, timing, audiences, and journey logic.
• Monitor & Report key metrics including open rates, clicks, activation, retention, and revenue impact.
• Partner Product marketing, Growth, Design, and Product teams to launch customer communications tied to product launches and key business initiatives.
• Maintain campaign quality, audience logic, and email deliverability best practices

What you'll bring:

• 2-4 years of experience in Lifecycle Marketing, CRM Marketing, Email Marketing, or Retention Marketing.
• Hands-on experience with platforms such as Customer.io, Braze, Mailmodo, Klaviyo, CleverTap, HubSpot, or similar tools.
• Strong understanding of customer lifecycle marketing and email automation.
• Comfortable working with data, reporting, and campaign performance analysis.
• Excellent written communication skills and a strong eye for customer-focused messaging.
• Ability to manage multiple campaigns while maintaining attention to detail.
• A proactive mindset with a bias toward ownership and execution.
• Comfort working from the Delhi office on a full-time basis

You will work with:

• Captain: Rasheed
• Team Members: Mohit and the rest of the Aftershoot team.