Content Marketing Manager

Aftershoot; Delhi; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Aftershoot is building a global community of photographers with AI-powered post-processing tools. We’re seeking a Content Marketing Manager to own the content strategy, write compelling content, and drive engagement across channels.

Responsibilities include SEO-driven long-form content, MOFU/BOFU materials, gated assets, and cross-team collaboration to maintain consistent brand voice. 4–5 years of experience and a strong portfolio are essential.

Qualifications

• 4–5 years of content marketing experience at a SaaS company.
• Portfolio with long-form and conversion-focused work (eBooks, gated content).
• Strong hands-on SEO skills; growth of organic traffic and MQLs.
• Experience distributing and repurposing content across channels.
• Sharp editorial eye; ability to edit freelancers’ drafts for publishable quality.
• Track record of owning projects end-to-end with minimal supervision.
• Familiarity with analytics tools (GA4, SEO tools).

Responsibilities

• Shape and execute the content strategy from planning to publishing with autonomy.
• Grow the Aftershoot blog to be the go-to resource for photographers and rank in search.
• Create long-form, conversion-focused content including MOFU/BOFU assets.
• Lead SEO and AEO processes: briefs, internal linking, page refreshes.
• Own distribution across newsletter, social, and partner channels.
• Manage freelancers/agencies and perform final quality checks before publishing.
• Interview photographers and internal teams to add authentic insights.
• Track performance (traffic, rankings, conversions, trials) and act on insights.
• Collaborate with design, product, SEO, and lifecycle teams to keep brand voice consistent.

Skills

Content marketing

SEO skills

Editorial eye

Analytics

Own projects

Freelancers mgmt

Tools

GA4

Search Console

PostHog

Ahrefs

Semrush

Job description

At Aftershoot, we’re building a global community of photographers who spend less time behind their screens and more time behind the lens. Every feature we create, every update we ship, is designed to make post-processing easier, faster, and smarter for photographers around the world.
From culling to editing to retouching. Our AI tools do all the heavy lifting, so photographers can focus on what they do best: capturing moments, telling stories, and creating magic.
We’re a fast-growing, passionate team backed over 200K+ active users globally. Double-digit ARR in less than 4 years, amazing investors and team who truly believe in our mission.
Our mission is clear: Become the default companion for every photographer in the world.
If you care deeply about building meaningful products, working with curious and driven teammates, and being part of a team that genuinely loves what they do, we’d love to meet you.
Let’s create the future of AI in photography, together.

Your Mission:

As a Content Marketing Manager, you'll be responsible for executing the company's content strategy and driving engagement through various channels. We're seeking a creative individual with strong writing skills and the ability to produce content that resonates with our audience of professional photographers.

What You Will Do:

• Help shape the content strategy and own its execution: from planning and briefing to writing, editing, and publishing, without needing hand-holding
• Grow the Aftershoot blog into the go-to resource for photographers, built to rank in search and show up in AI answers
• Create long-form, conversion-focused content that drives signups and trials, including MOFU/BOFU blogs, comparison and alternative pages, ebooks, guides, templates, and gated assets
• Run the SEO and AEO process for content: keyword and intent research, detailed briefs, internal linking, and regular refreshes of existing pages
• Own distribution and repurposing for everything we publish, so each piece reaches photographers across newsletter, social, and partner channels
• Manage freelancers and agencies, and be the final quality check on everything that goes live
• Interview photographers, product teams, and internal experts so the content carries real insight instead of rewriting what already ranks
• Track performance (traffic, rankings, conversions, trials, and pipeline contribution), report on it regularly, and turn what you learn into action
• Work with design, product, SEO, and lifecycle teams to keep messaging and brand voice consistent

What We're Looking For:

• 4–5 years of content marketing experience, ideally at a SaaS company (B2B or B2SMB)
• A portfolio that includes long-form and conversion-focused work: ebooks or gated content, MOFU/BOFU blogs, comparison pages
• Strong hands-on SEO skills: you've written briefs, grown organic traffic and MQLs, and can show results
• Experience distributing and repurposing content across channels (not only creating it)
• A sharp editorial eye: you can take a freelancer's draft and make it publishable, and you understand the difference between "fine" and "good"
• A track record of owning projects end-to-end with minimal supervision
• Comfort with analytics and SEO tools (GA4, Search Console, PostHog, Ahrefs or Semrush, or similar)
• Familiarity with photography or creator tools is a plus

What happens after you apply?

• Step 1: If your profile aligns with our vibe and requirements for the role, our people team will reach out to you for a brief phone call.
• Step 2: If everything aligns, your next chat will be with one of your future team members to better understand the role and your experience.
• Step 3: You will then be given a task - this helps us evaluate your thought process and help you showcase your expertise.
• Step 4: If everything goes well, you will meet the leadership for a quick bar-raiser round.
• Step 5: If you do manage to clear all rounds, this is the point we make an offer, shake hands, and welcome you to the team.

You will work with:

• Captain: Vrushti
• Team Members: Sriyanka, Vasundhara and the rest of the Aftershoot team.