Lead Technical Engineer Salesforce Marketing Cloud

General Mills; Mumbai; On-site; INR 3,500,000 - 6,000,000; Full time

Job summary

General Mills in Mumbai seeks a Lead Engineer for Salesforce Marketing and Data Cloud to drive end-to-end implementation of enterprise-grade marketing, personalization, and customer data solutions. You will mentor engineers, define architecture, and partner with product teams to deliver reliable, high-quality campaigns and data integrations.

You will lead technical design, ensure security and compliance, and advance platform modernization within Agile SCRUM, shaping a scalable and efficient

Qualifications

• 7+ years of experience with Salesforce Marketing Cloud and Data Cloud configuration and customization.
• Experience executing Salesforce API integrations with Marketing and Data Cloud products and other solutions.
• Deep technical knowledge on Salesforce Marketing Cloud and Data Cloud.
• Strong proficiency in SQL, APIs (REST/SOAP), AMPscript, SSJS, and data modeling.
• Experience designing and integrating Salesforce orgs with Marketing/Data Cloud CRM products and AppExchange products.

Responsibilities

• Partner with Principal Technical Architect to support solutioning, architecture, integration, and design ensuring scalability, security, performance, and alignment with architectural best practices.
• Contribute to assessments of Marketing orgs to identify modernization opportunities.
• Document and refine best practices, principles, and platform standards for Salesforce Marketing and Data Clouds.
• Lead technical solutioning and implementation for central Salesforce Marketing and Data Cloud modernization initiatives.
• Mentor Salesforce Marketing Engineers and participate in SCRUM ceremonies.
• Collaborate with cross-functional teams to adopt new features of Salesforce Marketing platform.

Skills

Leadership

Mentoring

Agile SCRUM

Time management

Tools

Salesforce Marketing Cloud

Salesforce Data Cloud

Salesforce APIs (REST/SOAP)

AMPscript

SSJS

SQL

Cloud Pages

Job description

Job Description

Company Overview

We exist to make food the world loves. But we do more than that. Our company is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day. We look for people who want to bring their best — bold thinkers with big hearts who challenge one another and grow together. Because becoming the undisputed leader in food means surrounding ourselves with people who are hungry for what’s next.

Overview

As a Lead Engineer for Salesforce Marketing and Data Cloud, this role will play a critical part in enabling growth for General Mills by advancing our Salesforce CRM Marketing capabilities. This role will directly support the implementation & advancement of Salesforce Marketing CRM architecture for General Mills by understanding business priorities, assessing the current platform landscape, and partnering with the Principal Technical Architect to design target‑state solutions that improve clarity, enhance enterprise agility, and mitigate risk. This role will provide hands‑on technical leadership and engineering excellence help establish a scalable, secure, and efficient platform foundation, will drive key initiatives within the Salesforce Platform team, and will also provide partnership to product & project teams to implement reliable, high‑quality solutions to support unified customer profiles, orchestrated cross‑channel journeys, and personalized & data driven marketing experiences This includes planning, architecture, design, and leadership for end‑to‑end implementation of enterprise‑grade marketing, personalization, and customer/consumer data solutions leveraging Salesforce Marketing Cloud (Engagement, Personalization, Account Engagement) and Data Cloud. This role will also play a leadership in mentoring the Salesforce Marketing Engineers at GMI.

Key Accountabilities

• Partner with Principal Technical Architect to support solutioning, architecture, integration, and design to ensure solutions meet requirements, ensuring scalability, security, performance, and alignment with Core Platform architectural best practices.
• Conduct assessments of Marketing orgs to identify platform modernization & optimization opportunities.
• Contribute to creation, documentation, and continuous refinement of standard best practices, architectural principles, and platform standards for Salesforce Marketing and Data Clouds.
• Execute technical solutioning & leadership (e.g. documentation, solution design, technical implementation) required to deliver central Salesforce Marketing and Data Cloud modernization, optimization, simplification & pilot initiatives
• Execute Marketing Cloud Technical Engineering (e.g. configuration & customization – AMP script, SSJS, SQL, REST/SOAP APIs, Cloud Pages, Journeys, Automations etc.), integration, testing, deployment, and ongoing support for Salesforce Core Platform team initiatives.
• Collaborate with cross-functional product team to identify, evaluate, and adopt meaningful new features of Salesforce Marketing platform
• Ensure Salesforce solution compliance with non-functional requirements & standards (Security, Platform, Integration, Data, Operations, etc.) for assigned function/segment - privacy, consent management, data retention, and regulatory requirements.
• Act as a hands‑on mentor for Salesforce Marketing Engineers (providing guidance, code review, feedback, growth opportunities, etc.)
• Agile – Actively lead & participate in agile SCRUM ceremonies (feature planning, sprint execution, backlog refinement, and project delivery) and assist in planning for new features & execution of product team backlog & project needs
  

Minimum Qualifications

• 7+ years of experience in executing Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio, Mobile) and Data Cloud configuration and customization.
• Prior successful experience executing Salesforce API & custom integrations with Salesforce Marketing and Data Cloud products & other solutions (Cloud platforms, 3rd party app exchange products, etc.)
• Deep technical knowledge on Salesforce Marketing Cloud (Engagement, Personalization, Account Engagement) and Data Cloud
• Strong proficiency in SQL, APIs (REST/SOAP), AMP script, SSJS, and data modeling.
• Knowledgeable in all aspects of designing, developing, managing, integrating Salesforce orgs with Marketing and Data Cloud CRM products & Salesforce app exchange products, and integration between Salesforce products, App exchange products and other platforms
• Proven experience leading engineering teams or technical projects.
• Self‑starter & effective time‑management skills with the ability to prioritize across multiple deliverables & strategic initiatives with minimal oversight
  

Preferred Qualifications

• Salesforce certifications (Admin, Architect, Consultant, Developer)
• Marketing Cloud Developer / Consultant; Data Cloud Consultant; Marketing Cloud Administrator or Email Specialist
• Prior successful experience as a Salesforce Marketing Technical Architect
• Knowledge of consuming and interacting with MuleSoft integrations
• Knowledge of ETL/ELT processes, data warehouses (Snowflake, BigQuery, Redshift), or streaming technologies.
• Familiarity with DevOps tools (CI/CD pipelines, Git, Azure DevOps, Gearset)
• Knowledge of cloud platforms and solutions, such as Google Cloud Platform
• Database experience, including knowledge of SQL, and relational database concepts and models
• Experience with dimensional modelling, ETL, and structured and unstructured data.
• Background in digital marketing, data privacy, and consent management frameworks.
• Technical knowledge of Salesforce Core CRM products (Sales Cloud, Service Cloud, Consumer Goods Cloud, Platform)
• Understanding of CPG industry
• Experience with modern Software Engineering principles.
  

ELIGIBILITY

Applicants must meet minimum age qualifications in the country in which the job is located.

Requirements