Lead - Structured Products

AXIS DIRECT; Mumbai; On-site; INR 3,500,000 - 6,000,000; Full time

Job summary

AXIS DIRECT in Mumbai seeks a Lead - Structured Products to drive strategy, curation, and revenue for structured products within the Third-Party Products (TPP) Distribution team. The role connects issuers and our distribution engine across Online (Digital/Platform) and Offline (Branches/Wealth/PCG) channels to maximize AUM growth.

Key responsibilities include shaping product lifecycle, liaising with branches, PCG, and digital teams, launching campaigns, training RMs and advisors, and ensuring

Qualifications

• MBA in Finance, CA, CFA or equivalent post-graduate finance degree.
• 6–10 years in Wealth Management or TPP distribution.
• 3–4 years specifically handling Structured Products or Equity Derivatives.
• Deep understanding of derivative instruments and wealth platforms.

Responsibilities

• Develop product strategy and curate structured products.
• Coordinate with offline branches, PCG, and digital channels to drive sales.
• Deliver training and enablement for Relationship Managers and advisors.
• Ensure compliance with SEBI/RBI and manage operations workflow.

Skills

Wealth management experience

Structured products experience

Equity & derivatives knowledge

Cross-functional collaboration

Education

MBA in Finance

CA (Chartered Accountant)

CFA charter holder

Post-graduate in Finance

Job description

Role Overview

The Lead - Structured Products will be responsible for driving the strategy, product curation, and revenue generation for structured products (including Market Linked Debentures (MLDs), bespoke structured notes, and customized derivative-embedded solutions) within the Third-Party Products (TPP) Distribution team.

This role serves as the central bridge between product manufacturers (issuers/ researchers) and the internal distribution engine, seamlessly liaising with both Online (Digital/Platform) and Offline (Branches/Wealth/PCG) business channels to maximize market penetration and AUM growth.

Key Responsibilities

1. Product Strategy & Curation

• Sourcing & Innovation: Partner with leading issuers & internal research teams to design and source high-quality structured products tailored to current macroeconomic conditions.
• Product Lifecycle Management: Manage the end-to-end product rollout, from ideation, compliance approvals, online journeys and risk assessment to platform integration and final launch.
• Market Intelligence: Continuously track macroeconomic trends, return movements, and competitor offerings to identify gaps and introduce timely, competitive structures.

2. Channel Liaison & Business Driving

• Offline Channel Enablement: Partner with Branch dealing, Private Client Group (PCG), Retail sales, and PID to drive high-ticket sales. Provide them with customized pitches, client-facing collateral, and tactical ideas.
• Online Channel Integration: Collaborate with the Digital Business and Platform Engineering teams to simplify the onboarding, discovery, and execution journey of structured products on the mobile apps and web platforms.
• Campaign Management: Design and execute targeted activation programs, sales contests, and marketing campaigns to boost penetration across both business segments.

3. Training & Enablement

• Conduct regular training sessions, webinars, and workshops for Relationship Managers (RMs), Investment Advisors, and Branch Managers to demystify complex structures.
• Create simplified product note lookbooks, performance trackers, and "Why Now" rationales to build channel confidence.

4. Compliance, Risk & Operations

• Ensure all structured product distributions strictly adhere to regulatory frameworks (e.g., SEBI, RBI guidelines) and internal compliance policies.
• Oversee the operational workflow, ensuring smooth order placement, allotment tracking, fee reconciliation, and timely payout processing.

Key Performance Indicators (KPIs)

• Revenue & AUM Targets: Achievement of gross mobilization and revenue targets from Structured Products for the financial year.
• Channel Penetration: Percentage increase in active RMs selling structured products (Offline) and growth in unique digital buyers (Online).
• Product Diversification: Successful launch and commercialization of new structures/issuers to reduce concentration risk.
• Compliance Score: Zero regulatory or compliance infractions in product disclosures and sales processes.

Candidate Profile

Qualifications & Experience

• Education: MBA in Finance, Chartered Accountant (CA), CFA charter holder, or equivalent post-graduate degree in finance.
• Experience: 6-10 years of experience in Wealth Management, Retail Sales, Branch Dealing, or Third-Party Product (TPP) distribution, with at least 3-4 years specifically handling Structured Products or Equity Cash/ Derivatives.

Technical & Functional Skills

• Deep understanding of derivative instruments (Options, Futures), fixed-income securities, and how payoff structures are engineered.
• Familiarity with digital wealth platforms and an understanding of how to optimize user journeys for complex financial products online.
• Strong grasp of wealth management regulations, capital gains taxation, and compliance mandates.

Behavioral Competencies

• Stakeholder Management: Exceptional interpersonal skills to collaborate effectively with tech teams, compliance officers, asset managers, and senior sales leadership.
• Analytical Thinking: Ability to dissect complex financial payoffs and translate them into simple, benefit-led stories for the sales force.
• Entrepreneurial Mindset: High execution drive to independently manage a product line and treat it as an individual business unit.