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Novel Jewels, part of the Aditya Birla Group, invites applications for Lead Sourcing at its Mumbai base. The role focuses on end-to-end vendor ecosystem management, cost optimization, and resilient supply chain for jewellery categories.
You will partner with SCM, QA, Merchandising and Design to ensure manufacturability, capacity planning, and on-time delivery across multiple channels.
The role is based at Mumbai and reporting to the Head Merch. & Sourcing
A global conglomerate, the Aditya Birla Group is in the League of Fortune 500. Anchored by an extraordinary force of over 150,000 employees belonging to 100 nationalities, the Group is built on a strong foundation of stakeholder value creation. Backed by seven decades of responsible business practices, the Group operates leading businesses across metals, chemicals, textiles, cement, financial services, fashion retail, telecom, and renewable energy, with over 50% of revenues generated from international operations.
The group expanded its Retail Footprint, leveraging the trust and synergy built over the years in luxury retail by launching its Jewellery brand Indriya, in June 2024.
India’s jewellery market is at an exciting inflection point. For decades, jewellery has largely been associated with weddings, family occasions, inheritance and long-term value. A new generation is now expanding what jewellery can mean. For Gen Z and young consumers, jewellery is increasingly about self-expression, identity, mood, styling, gifting and everyday confidence. It is no longer reserved only for milestone moments. It is becoming part of how young people show up each day, at college, at work, at a café, at the concert, on social media and in the moments that define their personal style.
The brand is currently in its conceptualisation stage as a separate and independent business under the legal entity Novel Jewels (the creators of Indriya), backed by the trust, ambition and scale of the Aditya Birla Group.
Project Tiara is a jewellery brand will speak to young consumers who want jewellery that is stylish, affordable, versatile and relevant to their lives. It will focus on everyday wear, trend-responsive drops and pieces that can be worn, stacked, layered, mixed, matched and made personal.
Project Tiara is being imagined for the fast-growing daily wear and self-purchase jewellery space. This is a large, under-branded opportunity in India, where young consumers are actively looking for jewellery that feels more current, more expressive and more accessible than traditional fine jewellery.
The brand will likely operate across digital-first channels, selective physical experiences, pop-ups and omni-channel journeys. It will be designed for a consumer who discovers on Instagram, engages through content, browses online, walks into stores and expects a seamless experience across all touchpoints.
Project Tiara will be different from traditional jewellery brands in both product and personality.
This brand will not simply sell jewellery. It will create a new buying behaviour, where jewellery becomes part of everyday identity, styling and self-expression.
Project Tiara gives us the opportunity to build a brand from the ground up: the consumer lens, product strategy, design system, brand voice, digital ecosystem, supply chain model, retail experience and growth engine.
It will also serve as an innovation sandbox for Novel Jewels, allowing us to experiment with new designs, faster drops, creator collaborations, digital storytelling, consumer communities and more agile ways of building a jewellery brand.
Project Tiara is not just a new brand. It is a chance to reimagine jewellery for a new generation.
As the Lead for Sourcing, you will be responsible for architectural design and executing the sourcing strategy for all jewellery categories. This pivotal role involves the end-to-end management of our vendor ecosystem, from identification and onboarding to performance management and enhancement. You will be instrumental in ensuring a resilient and efficient supply chain that delivers high-quality products at the right cost and time. Collaborating closely with internal cross-functional teams and external partners, your success will be measured by your ability to drive cost efficiencies, optimize lead times, ensure 100% delivery alignment and secure a competitive advantage through a robust and innovative vendor base.