Lead - Marketing And Communications India

Vertiv; Thane; On-site; INR 3,500,000 - 5,500,000; Full time

Job summary

Vertiv in India seeks a senior Marketing Lead to shape and drive growth across IT technology, edge management, and data center infrastructure. You will partner with Sales and Line of Business leaders to deliver integrated GTM plans and compelling solution narratives.

Responsibilities include leading the annual India marketing strategy, driving ABM programs, and coordinating with POD leaders to translate priorities into campaigns.

Qualifications

• BE / B.Tech + MBA Marketing from a reputed institute/university.
• 15–18+ years in B2B technology or infrastructure.
• Data Center / IT Infrastructure / Cloud / Electrical & Engineering experience.
• Strategic marketing leadership with demand generation, ABM, CXO engagement and analytics.

Responsibilities

• Develop the annual India Marketing Strategy aligned with Vertiv’s objectives.
• Lead POD-based demand generation and ABM across priority accounts.
• Orchestrate campaigns using digital nurture and ROI measurement.
• Establish Vertiv as a co-innovation partner in AI and data-center ecosystem.
• Maintain interlocks and Monthly Business Review reporting with POD stakeholders.

Skills

Marketing leadership

Demand generation

ABM (Account-Based Marketing)

Strategic advisory

Cross-functional collaboration

Executive communication

Data center / IT infrastructure market

Digital marketing

Education

BE / B.Tech + MBA Marketing

Tools

EPiServer

Email marketing automation

Marketing dashboards / analytics

Job description

Job Description:

POSITION SUMMARY

• The Marketing Lead focuses on the creation and execution of high-impact marketing programs and campaigns to drive Vertiv business growth and position the company as a leader in IT Technology, Edge Management, Datacenter Infrastructure and Solution in the India Region. The Marketing Integration Manager works cross-functionally, collaborating with Sales and Line of Business Managers to leverage their experience to identify opportunities and support demand generation. The Marketing Integration Manager is expected to creatively and continuously improve the way campaigns are deployed –navigating the balance between creativity, innovation, and bottom-line focus. The ideal candidate has a passion for understanding and speaking to the needs of the target market through compelling solution “stories”. In addition, he or she can combine those “soft skills” with strong critical thinking and qualitative analysis ability to scrutinize results, determine root causes and make timely, educated recommendations for maximizing results.
• The ideal candidate will be a senior B2B marketing leader who combines technology understanding with strong commercial orientation.
• Candidates from organizations operating in data centers, critical power and cooling, IT infrastructure, cloud, hyperscale, telecom, electrical engineering or industrial technology will be preferred.
• Prior experience of working in a global matrix organization, managing cross-functional stakeholders and partnering closely with Sales will be highly advantageous.
• The candidate should have the maturity and executive presence to operate as a strategic advisor to the India leadership team, while also maintaining strong execution discipline.

Key Responsibilities

A. Marketing Strategy & Leadership - Customer Centric GTM-wise

• Develop the annual India Marketing Strategy aligned with Vertiv’s business objectives and the specific goals
• Partner with POD leaders (Sales and Solutions leads) to translate business priorities into integrated GTM plans for critical digital infrastructure verticals.
• Serve as a strategic advisor to the India leadership team, providing market intelligence to support the goal.

B. POD-Based Demand Generation & ABM

• Lead the "Strategic Growth Engine" by generating a measurable marketing contribution to the sales pipeline
• Execute high-touch Account-Based Marketing (ABM) for priority 1:1 and 1:Few accounts within the POD framework
• Orchestrate demand-generation programs across the buying journey, utilizing digital nurture campaigns and interactive tools like ROI calculators.

C. Technology & Thought Leadership

• Establish Vertiv as a co-innovation partner in the AI and data center ecosystem.
• Drive narrative-led thought leadership around key AI imperatives:
• Own the strategic events calendar

D. Cross-Functional Collaboration & Operations

• Maintain a monthly interlock and MBR (Monthly Business Review) reporting cadence with POD stakeholders to ensure alignment on pipeline and engagement targets.
• Leverage Global Marketing COEs and emerging AI tools to improve marketing effectiveness and dashboard reporting.
• Lead and mentor a high-performance team that is commercially focused and execution oriented.

QUALIFICATIONS

Minimum Job Qualifications:

Mandate Qualification: BE / B.Tech + MBA Marketing (Reputed Institute/University)

Experience:15–18+ years in B2B technology or infrastructure

Industry Preference:Data Center / Critical Infrastructure / IT / Technology / Electrical & Engineering / Industrial Technology. Experience in one or more of the following sectors preferred: Data Centers, Critical Infrastructure, IT Infrastructure, Cloud / Hyperscale, Electrical & Engineering, Industrial Technology & Telecom

Preferred Qualifications:

Strategic marketing leadership, Strong commercial and business orientation, B2B marketing expertise, Data center / technology ecosystem understanding, Demand generation and ABM, Brand building, Thought leadership, CXO engagement, Digital marketing, Content strategy, Sales enablement, Event and experience marketing, PR and corporate communications, Partner marketing, Marketing analytics and ROI measurement, Team and agency management, Budget management, Strong executive communication, Stakeholder management

Strong working knowledge of thecompany’sdigital platforms, includingtheEPiServer web content management system, E-mail marketing automation platform,social media platform, and applications of marketing collaboration system.Able to train users on these systems andguidemarketersinusingthetools effectively.

TRAVEL TIME REQUIRED

• 25% of Travel

Ideal Candidate Profile: A senior B2B leader from the data center, cloud, or critical infrastructure sectors who has successfully managed marketing within a cross-functional revenue-generating model.

At Vertiv, we offer the stability of a global leader in a growing industry and the opportunity of a startup. We design, manufacture and service the mission-critical infrastructure technologies for vital applications in data centers, communication networks and commercial and industrial environments. With $5.0 billion in revenue, a strong customer base and global reach in nearly 70 countries, our move to establish a standalone business enables us to deliver greater value to our customers and create new opportunities for our people.

The successful candidate will embrace Vertiv’s Core Principals & Behaviors to help execute our Strategic Priorities.

OUR CORE PRINCIPALS:Safety. Integrity. Respect.Teamwork. Diversity & Inclusion.

The successful candidate will embrace Vertiv’s Core Principles & Behaviors to help execute our Strategic Priorities.

OUR CORE PRINCIPLES: Safety. Integrity. Respect. Teamwork. Inclusion.

OUR STRATEGIC PRIORITIES

• High-Performance Culture
• Customer Focus
• Operational Excellence
• Innovation
• Financial Strength

VERTIV BEHAVIORS

• Own it
• Act with urgency
• Foster a customer-first mindset
• Think big and execute
• Lead by example
• Drive continuous improvement
• Learn and seek out development
• Promote transparent & open communication

About Vertiv

Vertiv (NYSE: VRT) brings together hardware, software, analytics and ongoing services to enable its customers’ vital applications to run continuously, perform optimally and grow with their business needs. Vertiv solves the most important challenges facing today’s data centers, communication networks, and commercial and industrial facilities with a portfolio of power, cooling and IT infrastructure solutions and services that extend from the cloud to the edge of the network. Headquartered in Westerville, Ohio, USA, Vertiv employs around 34,000 people and does business in more than 130 countries. Visit Vertiv.com to learn more.

Equal Opportunity Employer

Vertiv is an Equal Opportunity/Affirmative Action employer. We promote equal opportunities for all with respect to hiring, terms of employment, mobility, training, compensation, and occupational health, without discrimination as to age, race, color, religion, creed, sex, pregnancy status (including childbirth, breastfeeding, or related medical conditions), marital status, sexual orientation, gender identity / expression (including transgender status or sexual stereotypes), genetic information, citizenship status, national origin, protected veteran status, political affiliation, or disability. If you have a disability and are having difficulty accessing or using this website to apply for a position, you can request help by sending an email to [e-mail]

Requirements: