Lead Digital Marketing

SuperOps; Chennai District; On-site; INR 1,000,000 - 1,500,000; Full time

Job summary

A B2B SaaS company in Chennai is looking for a growth marketing expert with 4–8 years of experience in demand generation. In this role, you will scale global paid acquisition efforts across multiple channels, optimize for pipeline growth, and work cross-functionally to shape performance-first strategies. Ideal candidates will have strong analytical skills, experience in SEO, and a proven track record in managing paid programs with measurable outcomes. A test-and-learn mindset is essential for success in this dynamic environment.

Qualifications

• 4–8 years of experience in growth, demand generation or performance marketing in B2B SaaS.
• Hands-on expertise in Paid Search and Paid Social.
• Strong analytical skills in MQL, pipeline, revenue and CAC.

Responsibilities

• Own and scale global paid acquisition across Search and Paid Social.
• Co-lead SEO strategy and align organic intent capture with paid demand.
• Build forecasting models and dashboards to support data-backed growth.

Skills

Growth marketing

Demand generation

Performance marketing

Analytical skills

Stakeholder management

Team alignment

AI-enabled workflows

CRO tools

Tools

BI tools

VWO

Hotjar

Job description

SuperOps is a SaaS startup empowering IT service providers and IT teams around the world with technology that is cutting-edge, future-ready, and powered by AI. We are backed by marquee investors like Addition, March Capital, Matrix Partners India, Elevation Capital, and Tanglin Venture Partners.

Founded by Arvind Parthiban, a serial entrepreneur, and Jayakumar Karumbasalam, a veteran in the IT space, SuperOps is built on the back of a team of engineers, product architects, designers, and AI experts, who want to reshape the world of IT. Now we have taken on a market that is plagued by legacy solutions and subpar experiences. The potential to do something great is immense. So if you love to grow, be part of a kickass team that inspires you to do more, and make an everlasting mark in the world of IT, SuperOps is the place to be.

We also believe that the journey is as important as the destination. We want to build the best products out there and have fun while doing so. So come, be part of our A-star team of superheroes.

LOCATION : CHENNAI

In This Role, You Will

• Own and scale global paid acquisition across Search and Paid Social, driving predictable pipeline growth across regions.
• Co-lead SEO strategy alongside the SEO function, aligning organic intent capture and paid demand into one unified acquisition engine.
• Lead structured experimentation across media, messaging, and landing experiences — turning insights into scalable performance gains.
• Take end-to-end ownership of funnel performance from acquisition to pipeline, optimizing for lead quality and sustainable unit economics.
• Build forecasting models, dashboards, and decision frameworks that enable clear, data-backed growth decisions.
• Partner with Product Marketing, Sales, RevOps, and Web to improve conversion journeys, targeting clarity, and measurement integrity.
• Integrate AI-enabled workflows to accelerate creative testing, improve targeting precision, and enhance bidding and campaign optimization.
• Help institutionalize a performance-first culture centered on data-driven decisions, experimentation rigor, and revenue accountability.
• Shape the digital strategy as ICP focus evolves, tailoring messaging and channel mix to complex buyer committees.
• Work with Marketing Ops to evolve from last-click reporting toward multi-touch attribution, enabling visibility into non-linear buyer journeys.
• Contribute to Answer Engine Optimization (AEO) initiatives to capture high-intent technical queries across AI-driven search surfaces.

Qualifications :

• 4–8 years of experience in growth, demand generation, or performance marketing within B2B SaaS.
• A track record of launching, scaling, and optimizing paid programs at significant budget levels with clear performance outcomes.
• Deep hands-on expertise in Paid Search and Paid Social, including scaling global campaigns with clear pipeline contribution.
• Experience targeting mid-market or enterprise segments with structured demand generation programs.
• Strong analytical skills, with comfort operating across MQL, pipeline, revenue, CAC, and conversion metrics.
• Experience partnering cross-functionally (product, engineering, data science, finance) to ship improvements and build durable growth systems.
• A test-and-learn mindset and comfort operating in fast-moving, ambiguous environments.
• Excellent stakeholder management and communication skills, with the ability to align teams around goals, tradeoffs, and execution plans.
• Experience with marketing tooling, BI, and measurement stacks (e.g., analytics, experimentation platforms, internal reporting), plus a willingness to adopt AI-enabled workflows.
• Experience marketing to both SMB and midmarket IT with an understanding of organisation and buyer persona pain points and drivers.
• Hands-on experience with CRO tools (VWO/Hotjar) and a deep understanding of information architecture