Content Creator

White Collar Realty; Gurugram District; On-site; INR 279,000 - 670,000; Full time

Benefits offered by this job

Competitive compensation

Performance-based incentives

Job summary

White Collar Realty in Gurgaon is seeking a Content Creator to produce premium real estate content for social platforms and web channels. The role is full-time and in-office, with responsibilities spanning LinkedIn posts, reel concepts, blog ideas and campaign copy for a luxury brand.

You will blend strong writing with AI-assisted workflows to ensure high-quality, on-brand output while meeting briefs and deadlines.

Qualifications

• Strong content writing and storytelling skills.
• Experience creating social media content.
• Knowledge of AI content tools preferred.

Responsibilities

• Create engaging real estate content for social media and websites.
• Develop LinkedIn posts, reel concepts, blog ideas and campaigns.
• Research real estate market trends and consumer behaviour.
• Create AI-assisted content while maintaining brand quality.
• Work closely with the video and design teams.

Skills

Content writing

Social media content

AI content tools

Tools

Canva

Adobe (Video editing)

AI writing assistants

Social scheduling tools

Job description

White Collar Realty is hiring a Content Creator in Gurgaon to produce engaging real estate content for a luxury brand across social and web. This full-time, in-office Digital Marketing role has you writing LinkedIn posts, shaping reel concepts, developing blog ideas and supporting campaigns that bring premium properties to life. The position offers a monthly salary of Rs 25,000 to Rs 60,000 based on experience.You'll blend strong writing with AI-assisted content workflows to produce a steady flow of high-quality, on-brand ideas and copy. A feel for storytelling and an understanding of what performs on each platform matter most. We welcome candidates with 1 to 5 years of experience, and prior real estate content experience is preferred.

Gurgaon, Haryana Full Time 2 openings Competitive compensation + attractive performance-based incentives

• Create engaging real estate content for social media and websites
• Develop LinkedIn posts, reel concepts, blog ideas and campaigns
• Research real estate market trends and consumer behaviour
• Create AI-assisted content while maintaining brand quality
• Work closely with the video and design teams

What We're Looking For

• Strong content writing and storytelling skills
• Experience creating social media content
• Knowledge of AI content tools preferred

Experience

Experience: 1–5 years

What You'll Learn

• Content and script writing
• Video and creative production
• Brand storytelling for real estate
• Using AI writing and creative tools

Tools You'll Use

Canva / Adobe Video editing tools AI writing assistants Social scheduling tools

Content Executive Content Lead Brand / Content Manager Head of Content

What does a Content Creator do at White Collar Realty?

Create scroll-stopping real estate content, reels and campaigns across social and web.

Who should apply for this role?

Strong content writing and storytelling skills. Experience creating social media content. Knowledge of AI content tools preferred. Real estate content experience preferred.

Who should NOT apply?

Anyone looking for a work-from-home role — this is a Work-From-Office role in Gurgaon. Anyone not willing to work to briefs and deadlines.

What will you learn in this role?

Content and script writing; Video and creative production; Brand storytelling for real estate; Social media content; Using AI writing and creative tools.

What tools will you use?

You will get hands-on with Canva / Adobe, Video editing tools, AI writing assistants, Social scheduling tools.

What projects will you work on?

Content and scripts for live campaigns; Social media and video for real projects; Brand and storytelling content.

What are the career growth opportunities?

A clear growth path: Content Executive -> Content Lead -> Brand / Content Manager -> Head of Content. High performers grow faster based on results.

Where is this role based?

This is a Work-From-Office role at our Gurgaon (Gurugram) office on Golf Course Extension Road, Sector 67 — easily reachable from across Delhi NCR.

Frequently Asked Questions

What is the salary for a Content Creator? The Content Creator role offers a monthly salary of Rs 25,000 to Rs 60,000, based on your experience and writing ability. How much experience do I need to apply? We consider candidates with 1 to 5 years of content experience. Real estate content experience is preferred but not mandatory for the right talent. Where is the Content Creator role based? It is a full-time, in-office role at our Gurgaon office on Golf Course Extension Road. No relocation is offered, so Gurgaon-based candidates are ideal. What kind of content will I create? You'll create real estate content for social and web -- LinkedIn posts, reel concepts, blog ideas and campaign copy -- often using AI-assisted workflows. Do I need writing samples for the Content Creator application? Yes, please share samples across formats such as captions, social posts, reel scripts or blogs. We want to see range and a voice that suits a premium brand. Will there be a writing task during the interview? You may be asked to write a short piece or outline content for a luxury property theme. This helps us see how quickly you find the right tone and hook. Can I apply if my content background is outside real estate? Yes, real estate writing is a plus but not essential. If you can adapt your voice to an aspirational, premium audience, we will assess your fit for luxury property content. How long does hiring take for this role? Usually one to two weeks from first conversation to decision, including time to review samples or a short task. We keep you updated at each step. What formats will I be creating content in? You will produce social posts, reel scripts, captions and blogs for a luxury real estate brand. Versatility across short and long form is important. What are the working days and hours? This is a full-time weekday office role in Gurgaon. Some flexibility can be needed around campaigns, launches or timely content. What is the commute and parking situation? The office is on Golf Course Extension Road, Sector 67, Gurgaon, reachable by car and cab. Commute details are explained when you join. Who will I work with day to day? You will collaborate with the design, social and broader marketing teams to bring content to life. The role sits within the marketing unit and reports into its leadership. How is performance measured for a Content Creator, in qualitative terms? Success is judged on the clarity, originality and brand fit of your content, plus your consistency and reliability against the calendar. Content that reflects a luxury brand and engages the right audience matters most. What does onboarding involve for a new Content Creator? You will learn our brand voice, past content, formats and approval flow before owning pieces independently. Getting the premium tone right comes first. Is there a probation period? Yes, there is an initial review period to confirm fit and delivery. Expectations are shared clearly on joining. Do I create content for both India and Dubai audiences? Yes, our marketing supports both the India and Dubai and UAE markets. You will tailor content so it lands with distinct luxury audiences across both. What equipment and tools are provided? You will get a work laptop and access to the content and collaboration tools we use. Setup is arranged during onboarding. What is a realistic promotion timeline for a Content Creator? A strong performer can grow toward senior content or a lead editorial role over roughly two to three years. Progress reflects the quality and impact of your work. Is there a dress code at the office? We follow smart business casual. Neat, professional presentation is expected in a luxury brand setting. Why is WCR a good place for a Content Creator? You will craft content for a luxury real estate brand speaking to HNI, NRI and international investors across two markets. It is a role where words and storytelling carry real premium weight.

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