Lead Generation & GTM Leader

MathCo; Bengaluru; On-site; INR 3,200,000 - 5,500,000; Full time

Job summary

MathCo is seeking a seasoned Lead Generation & GTM Leader to own and scale our outbound engine, generating qualified pipeline across existing accounts and net new logos. You will build, mentor, and manage a team of lead generation specialists and outbound campaign managers, aligning campaigns with MathCo's analytics and AI services.

You will work with delivery and portfolio leaders to ensure campaigns are relevant, measurable, and commercially sharp, driving pipeline velocity and revenue impact

Qualifications

• 9–12 years of experience in B2B lead generation, outbound sales, or GTM roles with 3+ years of people management.
• Experience in analytics, data science, or AI services is highly preferred.
• Proven track record building high-volume outbound engines and managed campaigns.

Responsibilities

• Own end-to-end outbound lead generation engine from targeting to pipeline qualification.
• Drive multi-channel outreach to generate M1 meetings at scale with clear conversion targets.
• Mine existing client logos and identify white space for new revenue streams.
• Build a structured new-logo pipeline across verticals with consistent top-of-funnel activity.
• Hire, coach, and manage a high-performing outbound team with KPI discipline.
• Align outreach themes with MathCo solutions, case studies, and POVs.
• Lead weekly pipeline updates and quarterly campaign planning cycles.
• Leverage partnerships (cloud, data, platform) for lead generation and co-sell motions.

Skills

Lead generation

GTM strategy

Team leadership

Campaign management

Analytics & AI services

Stakeholder mapping

CRM tooling

Tools

Salesforce

HubSpot

Outreach

Salesloft

LinkedIn Navigator

Job description

MathCo is looking for a seasoned Lead Generation & GTM Leader to own and scale our emerging verticals outbound engine — generating qualified pipeline across both existing client accounts (mining) and net-new logos. This is a high-impact, high-visibility role that sits at the intersection of strategic go-to-market thinking and hands-on execution.

You will build, manage, and mentor a team of lead generation and outbound specialists, deploying data-driven prospecting strategies, campaign frameworks, and partnership ecosystems to fuel MathCo's growth in analytics and AI services. You will work closely with delivery leaders, portfolio owners, and the broader GTM team to ensure the right accounts are prioritized, the right messages land, and the sales pipeline moves efficiently.

What You'll Own

• Own the end-to-end outbound lead generation engine — from target account identification and lead database build to campaign activation, M1 meeting generation, and pipeline qualification.
• Drive a rigorous outreach cadence across digital, event, and partner channels to generate M1 meetings at scale — with a clear conversion target from outreach to qualified meeting.
• Lead the mining motion for existing clients — identifying white space within current logos, mapping stakeholders, and coordinating with farming leaders to unlock new revenue streams.
• Build and maintain a structured new-logo pipeline across target verticals, ensuring consistent top-of-funnel activity and deal progression through M1 → M2 → M3.
• Hire, manage, and develop a high-performing team of lead generation specialists and outbound campaign managers — setting clear KPIs, coaching on conversion, and building a culture of accountability.
• Collaborate with delivery and portfolio leaders to align outreach themes with MathCo's solutions, case studies, and points of view — ensuring campaigns are relevant and commercially sharp.
• Build and govern the cadence: weekly pipeline updates, monthly retro, and quarterly campaign planning cycles.
• Work with the Partnership team to leverage alliance ecosystems (cloud, data, platform partners) as lead generation channels and co-sell motions.

Strategy, Intelligence & Measurement

• Define and refine the target account list across verticals — using analytics maturity signals, competitive intelligence, spend indicators, and stakeholder mapping to prioritize accounts with the highest MathCo fit.
• Own GTM analytics: track and report on input metrics (outreaches, campaigns, in-person M1s) and outcome metrics (M1 generation, M1→M2 conversion, funnel velocity, pipeline value) weekly and monthly.
• Continuously optimize campaign themes, outreach content, and targeting strategies based on conversion data — partnering with Scout and delivery leaders on content and best practices.
• Monitor competitor presence in target accounts and brief internal stakeholders on displacement opportunities and engagement risks.

Industry Focus

Proven lead generation experience in one or more of the following verticals is required:

• B2B / Technology
• Manufacturing & Industrial
• BFSI

Experience & Background

• 9–12 years of experience in B2B lead generation, outbound sales development, or GTM roles — with a minimum of 3 years managing a team.
• Prior experience at an analytics, data science, or AI services company is strongly preferred — with a clear understanding of how analytics solutions are positioned and sold to enterprise buyers.
• Proven track record of building and running high-volume outbound engines — managing reachout campaigns, meeting generation programmes, and conversion funnels at scale.
• Experience working within or alongside a partnership ecosystem (cloud hyperscalers, data platforms) as a channel for lead generation and pipeline co-creation.
• Demonstrated ability to work in a matrixed environment — collaborating with delivery leaders, portfolio managers, alliance teams, and senior stakeholders to align pipeline priorities.

Skills & Capabilities

• Outbound strategy & execution: campaign design, multi-channel prospecting, cadence management, and persona-based outreach at enterprise scale.
• Data-driven GTM: comfortable with funnel analytics, conversion benchmarking, and using insights to continuously optimise pipeline strategy.
• Stakeholder intelligence: ability to map buying groups, identify decision-makers (CDO, CMO, VP Analytics, CTO), and tailor engagement strategies by persona and vertical.
• Team leadership: experience hiring, coaching, and holding a team accountable against measurable pipeline KPIs in a fast-paced environment.
• Commercial acumen: understands enterprise buying cycles, knows how to keep deals warm across long sales cycles, and can engage credibly with senior client stakeholders.
• CRM & tooling literacy: proficient with Salesforce, HubSpot, or similar CRM; comfortable with Outreach, Salesloft, Apollo, or LinkedIn Sales Navigator.

How Success is Measured

INPUT METRICS

OUTCOME METRICS

• Leads/Prospects - meetings generated
• Pipeline value created & revenue contribution