Lead Communications

HelpAge India; India; On-site; INR 1,800,000 - 2,800,000; Full time

Job summary

HelpAge India in New Delhi is seeking a strategic Lead, Communications to strengthen brand visibility and drive campaigns across digital channels, media and events. You will manage content development, editorial workflows, social media, and donor communications while coordinating with internal teams and partners.

The role requires 8–10 years of experience, strong English skills, and postgraduate qualification in Communications or related fields.

Qualifications

• Bachelor or Master in English with postgraduate qualification in communications or related field.
• 8–10 years of professional experience in communications.
• Excellent written and spoken English; Hindi proficiency would be an advantage.
• Strong writing, editing, and proofreading skills.
• Working knowledge of design, infographics and video editing tools.
• Proficiency in Microsoft Office; experience with AI-powered content tools.

Responsibilities

• Develop, edit and manage content for brand building, advocacy, fundraising and leadership communications.
• Create impact stories, newsletters, reports, brochures and donor communications.
• Develop media articles, speeches and campaign materials; coordinate with teams and partners.
• Plan and execute awareness, advocacy and fundraising campaigns; ensure consistent messaging.

Skills

Content development

Editorial management

Digital communications

Social media management

Website content

Event support

Agency coordination

Reporting & documentation

Education

Bachelor's/Master's in English

Postgraduate in Mass Communications / Journalism / Development Communication

Tools

Canva AI

Microsoft Office

AI-powered tools

Job description

Job Description:

Position: Lead, Communications

Reporting to: Head – Communications

Location: New Delhi (On site)

Tenure:3 Years (renewable based onperformance and availability of funds)

HelpAge India is a secular,not-for-profit organisation in India, registered under the Societies’Registration Act of 1860. Set up in 1978, the organisation works for ‘thecause and care of disadvantaged older persons to improve their quality of life’. It runs healthcare, agecare, livelihood, disaster response and awarenessinitiatives throughout the country & advocates strongly for the eldercause. It became the first and only Indian organization to be honoured with the‘UN Population Award 2020’ for its exemplary work in the field of ageing andpopulation issues, and earlier in 2014, has been the recipient of ‘VayoshreshthaSamman’by Government of India, as an institution working for seniorcitizens. We have been awarded highest CRISIL VO 1A grading for excellence inoperations and high credibility. We have been recognized as a Great Place toWork.

We are looking for a strategic lead communications expert, with strong content development, editorial and digital communication skills. The role will focus on strengthening brand visibility, driving impactfulcampaigns, managing digital engagement and ensuring effective communicationacross platforms, while co-ordinating with internal teams and externalstakeholders.

KEY RESPONSIBILITIES:

Content Development & Editorial Management

• Develop, edit and manage high-quality content forbrand building, advocacy, fundraising and leadership communications.
• Create impact stories, programme narratives, blogs,newsletters, annual reports, brochures and donor communications.
• Develop content for media articles, thought leadershippieces, speeches, campaign materials and videos.
• Coordinate with programme teams, state offices,designers and production partners to ensure consistent and impactfulcommunication.

Strategic Communications & Campaigns

• Support planning and execution of awareness, advocacyand fundraising campaigns.
• Develop audience-focused messaging and communicationmaterials across channels.
• Ensure consistency of messaging across English andvernacular content.
• Research communication trends and audience insights tostrengthen campaign effectiveness.

Social Media Management

• Manage social media content planning, publishing,engagement and performance tracking.
• Develop content calendars aligned with organizationalpriorities and campaigns.
• Monitor audience interactions and support onlinereputation management.
• Analyze performance metrics and recommend improvementsfor engagement and reach.

Website Content Management

• Oversee website content updates, accuracy and userengagement.
• Coordinate with web agencies on content, campaignpages and SEO requirements.
• Support online fundraising and campaign-relatedcontent initiatives.

Event Support

• Support planning and execution of organizationalevents, webinars and campaigns.
• Coordinate with internal and external stakeholders anddocument event outcomes.

Agency & Vendor Coordination

• Manage communication with agencies, vendors andcontent partners.
• Ensure quality, timely delivery and alignment withorganizational objectives.

Documentation & Reporting

• Maintain communication archives, content repositoriesand campaign records.
• Support management reporting, presentations andcommunication updates.

Requirements

QUALIFICATIONS & EXPIRENCE

• Bachelors or Masters degree in English Literature, along with a postgraduate qualification inMass Communication, Journalism, English, Development Communication, or arelated discipline.
• 8-10 years of relevant professional experience in the field of Communications.
• Excellent written and spoken communication skills in English; proficiency in Hindi will be an addedadvantage.
• Strong content writing skills.
• Excellent editing and proof-readingabilities.
• Working knowledge of design,infographic creation, and video editing using Canva AI.
• Proficiency in MicrosoftOffice applications, including Word, Excel, andPowerPoint.
• Practical knowledge of AI-poweredtools for creating and enhancing communication content.

Disclaimer: The Job Descriptionabove is not an exhaustive list of skills, efforts, duties, andresponsibilities associated with the position.

HelpAgeIndia is an Equal Opportunity Employer and considers applicants for allpositions without prejudice to caste, religion or belief, sex, gender identity,disability or any other characteristics protected by applicable laws.

HelpAge India is committed to creating a dynamic work environment thatvalues diversity and inclusion, respect and integrity. For more information,visit www.helpageindia.org . Follow us on Twitter, Facebook,LinkedIn, and YouTube.