Lead, Communications

HelpAge India; New Delhi; On-site; INR 1,200,000 - 2,000,000; Full time

Job summary

HelpAge India is seeking a strategic lead communications expert with strong content development, editorial and digital communication skills to strengthen brand visibility and drive impactful campaigns. In this role you will oversee content development for advocacy and fundraising, manage social media and website content, coordinate with state offices and agencies, and support events and campaign reporting.

Excellent written English is essential; knowledge of Hindi is an added advantage, and you

Qualifications

• Bachelor's or Master's degree in English Literature with a relevant postgraduate qualification.
• 8–10 years of professional experience in communications.
• Excellent written and spoken English; Hindi proficiency is a plus.
• Strong content writing and editing abilities.
• Experience with design, infographics and video editing tools (Canva).

Responsibilities

• Develop, edit and manage content for brand building, advocacy, fundraising and leadership communications.
• Create impact stories, blogs, newsletters, annual reports, and donor communications.
• Develop content for media articles, speeches, and campaign materials.
• Coordinate with programme teams and partners to ensure consistent messaging.
• Plan and execute awareness, advocacy and fundraising campaigns.
• Develop audience-focused messaging across channels.
• Ensure messaging is consistent across English and vernacular content.
• Monitor social media engagement and track performance metrics.
• Oversee website content updates and coordinate with web agencies on SEO.
• Support events, webinars and campaign-related activities.
• Coordinate with agencies and vendors to ensure timely delivery.
• Maintain communication archives and campaign records.

Skills

Content development

Editorial management

Digital communications

Social media management

Website content management

Campaign management

Stakeholder coordination

Copywriting

Education

Bachelor's or Master's degree in English Literature

Postgraduate qualification in Mass Communication / Journalism / English / Development Communication

Tools

Canva AI

Microsoft Office (Word, Excel, PowerPoint)

AI-powered content tools

Job description

We are looking for a strategic lead communications expert, with strong content development, editorial and digital communication skills. The role will focus on strengthening brand visibility, driving impactful campaigns, managing digital engagement and ensuring effective communication across platforms, while co-ordinating with internal teams and external stakeholders.

KEY RESPONSIBILITIES

Content Development Editorial Management

• Develop, edit and manage high-quality content for brand building, advocacy, fundraising and leadership communications.
• Create impact stories, programme narratives, blogs, newsletters, annual reports, brochures and donor communications.
• Develop content for media articles, thought leadership pieces, speeches, campaign materials and videos.
• Coordinate with programme teams, state offices, designers and production partners to ensure consistent and impactful communication.

Strategic Communications Campaigns

• Support planning and execution of awareness, advocacy and fundraising campaigns.
• Develop audience-focused messaging and communication materials across channels.
• Ensure consistency of messaging across English and vernacular content.
• Research communication trends and audience insights to strengthen campaign effectiveness.

Social Media Management

• Manage social media content planning, publishing, engagement and performance tracking.
• Develop content calendars aligned with organizational priorities and campaigns.
• Monitor audience interactions and support online reputation management.
• Analyze performance metrics and recommend improvements for engagement and reach.

Website Content Management

• Oversee website content updates, accuracy and user engagement.
• Coordinate with web agencies on content, campaign pages and SEO requirements.
• Support online fundraising and campaign-related content initiatives.

Event Support

• Support planning and execution of organizational events, webinars and campaigns.
• Coordinate with internal and external stakeholders and document event outcomes.

Agency Vendor Coordination

• Manage communication with agencies, vendors and content partners.
• Ensure quality, timely delivery and alignment with organizational objectives.

Documentation Reporting

• Maintain communication archives, content repositories and campaign records.
• Support management reporting, presentations and communication updates.

QUALIFICATIONS EXPIRENCE

• Bachelors or Masters degree in English Literature, along with a postgraduate qualification in Mass Communication, Journalism, English, Development Communication, or a related discipline.
• 8-10 years of relevant professional experience in the field of Communications.
• Excellent written and spoken communication skills in English; proficiency in Hindi will be an added advantage.
• Strong content writing skills.
• Excellent editing and proof-reading abilities.
• Working knowledge of design, infographic creation, and video editing using Canva AI.
• Proficiency in Microsoft Office applications, including Word, Excel, and PowerPoint.
• Practical knowledge of AI-powered tools for creating and enhancing communication content.