Lead Associate : Storefront

Myntra Designs Private Limited; Bengaluru; Sur place; INR 1 200 000 - 1 800 000; Plein temps

Résumé du poste

Myntra Designs Private Limited in Bengaluru is seeking a Storefront & Merchandising Lead to drive product-led storefront strategy, optimize funnel health, and boost conversion across Brand Stores and Category Pages.

You will collaborate with Brand, Marketing, and Design teams to plan campaigns, own funnel metrics, and coordinate cross-functional interventions during major sale events, while aligning Product and Engineering for seamless storefront functionality.

Responsabilités

• Develop and implement product-led strategies to optimize storefront layout, maintain funnel hygiene, and drive conversion efficiency.
• Own merchandising performance and funnel metrics, institutionalize them across teams, and lead regular performance cadences with stakeholders.
• Plan category-level visibility and optimize storefronts (with a strong focus on Brand Stores and Category Pages) using data rigor.
• Partner with Brand, Marketing, and Design teams to plan monthly and yearly campaigns, co-owning metrics such as CTR and Session-to-List-View ratios.
• Execute marketing and promotional campaigns with high precision, ensuring minimal breakage in customer experience.
• Collaborate with cross-functional teams to plan and execute critical interventions, playing a key operational role in major sale events (e.g., End of Reason Sale, Big Fashion Days).
• Liaison with Product and Engineering teams to ensure seamless storefront functionality, run experiments, and drive adoption of new features.
• Act as a central conduit between Category Demand Management, Monetization, and Design teams, while handling stakeholder inquiries and training store associates to uphold high operational standards.

Description du poste

• Storefront & Funnel Strategy: Develop and implement product-led strategies to optimize storefront layout, maintain funnel hygiene, and drive conversion efficiency.
• Metrics & Performance Ownership: Own merchandising performance and funnel metrics, institutionalize them across teams, and lead regular performance cadences with stakeholders.
• Category Visibility & Optimization: Plan category-level visibility and optimize storefronts (with a strong focus on Brand Stores and Category Pages) using data rigor.
• Campaign Planning & Collaboration: Partner with Brand, Marketing, and Design teams to plan monthly and yearly campaigns, co-owning metrics such as CTR and Session-to-List-View ratios.
• Execution & Experience Management: Execute marketing and promotional campaigns with high precision, ensuring minimal breakage in customer experience.
• Cross-Functional & Event Coordination: Collaborate with cross-functional teams to plan and execute critical interventions, playing a key operational role in major sale events (e.g., End of Reason Sale, Big Fashion Days).
• Product & Engineering Alignment: Liaison with Product and Engineering teams to ensure seamless storefront functionality, run experiments, and drive adoption of new features.
• Stakeholder & Team Enablement: Act as a central conduit between Category Demand Management, Monetization, and Design teams, while handling stakeholder inquiries and training store associates to uphold high operational standards.