Key Accounts Manager-New Delhi

Aditya Birla Group; New Delhi; On-site; INR 800,000 - 1,200,000; Full time

Job summary

Aditya Birla Group is seeking a capable sales professional to drive Pan India targets, focusing on volume, product mix, and segment balance. The role involves strengthening regional coverage, maintaining timely delivery to key accounts, and coordinating with cross-functional teams to optimize order execution.

The incumbent will analyze market intelligence, propose pricing for major customers, and plan region-wide call cycles to monitor progress and achieve strategic objectives.

Qualifications

• MBA qualification with business development exposure.
• Experience in achieving sales targets across volume, product mix and segment ratios.

Responsibilities

• Achieve the sales target in terms of volume, product mix and segment ratio at agreed price positions to maximize NCR and profitability for the Pan India region.
• Ensure increase in share of business by identifying opportunities to service at the Region.
• Ensure timely delivery to key accounts by optimizing product mix, customer mix, segment mix, etc., and achieve regional account objectives.
• Recommend pricing for key customers based on market intelligence.
• Plan and execute call cycles for the region and report findings to superior and other stakeholders for tracking and monitoring purposes.

Skills

MBA

Job description

Skills

Skill

MBA

CERTIFICATION

Job Description

Key Result Areas

Supporting Actions

Business Delivery

• (R) Achieve the sales target in terms volume, product mix & segment ratio at agreed price positions to achieve maximum NCR and profitability for the Pan India
• (R) Ensure increase in share of business by identifying opportunities to service at Region
• (R) Ensure timely delivery to key accounts by looking into product mix, customer mix, segment mix etc. and achieve assigned strategic account objectives for the Region
• (R) Recommend pricing of Key Customers based on market intelligence
• (R,A) Plan and execute call cycle for region and report findings to superior and other stakeholders for tracking and monitoring purposes

Co-ordination and Team Building

• (A) Coordinate with IT / Logistics and C&F teams for order processing based on the criticality of order
• (A) Get clarification from sites / customers and provide the same for updation in system and order execution; Make necessary entries in the system for order execution in time
• (R) Build rapport with clients and ensure smooth flow between HO and clients
• (A) Ensure coordial relationship & capability building in the team and provide them with learning and growth opportunities

Key Account Management

• (R) Build long term customer relationship with all key stakeholders (e.g. purchase, stores, and finance) with the objective to leverage growth and new business opportunities
• (R) Identify customers business needs to deliver long term competitive advantage
• (R)Interact with customers on regular basis, provide them 360 degree solutions and support to customers to build trust and get continuous business

Market Intellegence

• (R) Monitor competitive activities including sales, pricing, product innovations and new construction practices, close interaction with key stake holders like consultants, industry experts and professional bodies
• (R) Devise the market strategy based on customer feedback, consultants and new projects to recommend new markets, capacity enhancements and quantity requirements for the Region

Partnering with customer/ Value Added Services

• (A) Assist key accounts to achieve their project progress targets by providing construction related support
• (A) Organize training programs with the assistance of technical services cell
• (A) Provide value added services like mix design, bulk delivery, inventory management, etc.

Product Promotion and Brand Equity

• (R,A) Develop a healthy relationship with existing customers to get future orders and keep watch upon upcoming projects
• (A) Promotion and sales of Birla White products

Revenue Plan and Budgeting

• (R) Make yearly forecasts based on cement consumption pattern and projects on anvil.
• (A,R) Providing customers the budgetary quotes based on the trends
• (R) Plan for bill discounting and suggest the monetary credit limit to the customer based on project
• (A) Make accurate estimations for the SNOP/manufacturing team in the Demand Manager
• (A) Ensure timely collection of payments for keeping receivables under control / Follow-up for timely collection of payment against sold material for respective key accounts
• (R) Management of debtors including setting of credit limits based on financials of key customers, monitoring of credit control and achieving budgeted targets