Key Account Manager D2C - Ecommerce, Waaree Energies Ltd

Waaree Energies Ltd.; Mumbai; On-site; INR 3,500,000 - 5,500,000; Full time

Job summary

Waaree Energies Ltd is seeking a proven D2C and e-commerce leader to own and grow the shop presence for the Waaree Energies brand on the company\'s D2C platform. You will manage end-to-end platform performance, merchandising, pricing, content, and customer experience to drive GMV and profitability.

Collaborate with marketing, product, supply chain and IT to optimize CRO, conversion, freight, and checkout flow; lead digital marketing, CRM, loyalty, and financing partnerships to unlock high-ticket

Qualifications

• Must have solid D2C/e-commerce experience with end-to-end P&L ownership.
• Proven track record in CRO, performance marketing, CRM-driven growth.
• Experience coordinating with supply chain, logistics, and IT for platform ops.
• Familiarity with OMS/ERP/CRM systems (SAP/Unicommerce or equivalent).

Responsibilities

• Manage the D2C shop platform end-to-end, including traffic, conversions and revenue.
• Lead pricing, assortment, product listings and promotions.
• Own P&L revenue, margins, and marketing investment for the channel.
• Set up and monitor cart-recovery processes and call-center coordination.
• Drive CRO experiments, page speed, checkout friction reduction and trust signals.
• Collaborate with Marketing on ROAS, SEO/SEM, affiliate campaigns and CRM-led growth.
• Oversee tech/UX improvements to BigCommerce storefront, payments, and UX.
• Coordinate with Supply Chain for efficient order fulfilment and inventory planning.
• Build partnerships with vendors, agencies and financing partners to unlock online solar sales.

Skills

D2C / e-commerce

P&L ownership

Growth marketing

CRM-led growth

Cross-functional leadership

Tools

BigCommerce

Shopify

Magento

SAP

Unicommerce

Job description

Company Name - Waaree Energies Ltd

Role - Key Account manager -D2C

Location -Grant Road

Department-Ecommerce

Candidates with relevant E-commerce/D2C website experience are encouraged to apply.

KEY RESPONSIBILITIES :

1. D2C Platform Management & Digital Merchandising

• Manage and optimize the shop.waaree.com platform end-to-end traffic, conversion, customer experience, and revenue.
• Drive assortment planning, pricing strategy, product listings, content optimization, and promotions.
• Ensure strong product visibility, conversion rates, and brand representation across the storefront and digital channels.

2. Digital Revenue & P&L Ownership

• Own the shop.waaree.com P&L revenue, margins, marketing investment, and channel profitability
• Drive digital sales planning, forecasting, and growth tracking.
• Monitor the full KPI stack: GMV, revenue growth, conversion rate, CAC, ROI, and customer lifetime value (CLV).

3. Call Centre & Cart Recovery Management

• Manage the Call Centre function, whose core mandate is outbound recovery calling for customers who add to cart but do not complete purchase within 2 hours.
• Set and monitor cart-recovery SLAs, call-to-conversion rates, and assisted-revenue targets from the Call Centre.
• Build and refine call scripts, objection-handling playbooks, and escalation paths for high-value abandoned carts.

4. Conversion Rate Optimization

• Drive structural improvement in D2C conversion rate against category benchmarks.
• Run structured CRO experiments page speed, checkout friction, trust signals, payment options in partnership with the tech/platform team.
• Own site funnel diagnostics end-to-end, from broken product pages and 404s to abandoned-cart triggers.

5. Digital Marketing & Consumer Growth

• Collaborate with the marketing team to drive performance marketing, SEO, SEM, affiliate marketing, and digital campaigns; own ROAS on D2C ad spend.
• Drive customer acquisition, retention, and engagement strategies for the D2C customer base.
• Develop personalization, loyalty programs, and CRM-led digital initiatives.
• Drive consumer financing and EMI tie-ups (NBFC/bank partnerships) to unlock high-ticket solar purchases online.

6. Technology, UX & Digital Transformation

• Own the BigCommerce storefront experience page performance, checkout flow, mobile UX, and payment gateway uptime/limits.
• Lead implementation and enhancement of e-commerce platform, OMS, CRM, and analytics tools, in partnership with IT.
• Leverage data analytics and automation to improve customer experience, forecasting, inventory planning, and operational efficiency.

7. Supply Chain & Operations Integration

• Collaborate with Supply Chain and Logistics teams to ensure efficient order fulfilment and inventory planning for D2C orders.
• Optimize inventory availability, delivery timelines, and fulfilment efficiency for the shop.waaree.com channel.
• Enhance the overall customer delivery experience through operational excellence, in coordination with Logistics.

.

8. Customer Experience & Retention

• Own repeat-purchase rate, delivery SLA adherence, and Call Centre CSAT as core retention levers.
• Coordinate with Customer Support and Logistics teams to resolve D2C-specific delivery, damage, and refund issues.

9. Stakeholder Management & Leadership

• Collaborate cross-functionally with Sales, Marketing, Product, Supply Chain, Finance, and IT on shared D2C priorities.
• Manage relationships with technology vendors, digital agencies, and platform/financing.

Key Skills :

• 56 years in D2C / e-commerce, with demonstrated full P&L ownership (revenue, margin, marketing investment) on a platform such as BigCommerce, Shopify, or Magento.
• Track record driving conversion rate optimization, performance marketing (SEO/SEM/affiliate), and CRM-led growth.
• Working exposure to OMS/ERP/CRM systems (SAP, Unicommerce, or equivalent) and leading digital transformation initiatives.
• Experience coordinating with supply chain/logistics functions on inventory planning and fulfilment.
• Strong stakeholder management cross-functional and external (vendors, agencies, financing partners).