Junior Media Buyer

Roi Hunt; Sector 10; On-site; INR 180,000 - 300,000; Full time

Job summary

Roi Hunt in India is seeking a junior Digital Marketing Associate to assist in planning, setting up, and managing paid campaigns across Google and Meta.

You will monitor performance metrics, support senior buyers with budget allocation and bid optimization, and help draft ad copy variations. A keen eye for data and willingness to learn in a fast-paced environment are essential.

This role offers exposure to GA4, Google Tag Manager, and a hands-on start to a career in digital advertising.

Qualifications

• 6 months to 1 year of experience in digital marketing or media buying
• Basic understanding of Google Ads and Meta Ads Manager
• Familiarity with ROAS, CPC, CTR, CPA
• GA4 and Google Tag Manager knowledge a plus
• Strong analytical mindset and attention to detail
• Willingness to learn and take feedback in fast-paced env

Responsibilities

• Assist in planning, setting up, and managing paid ad campaigns across Google & Meta
• Monitor daily campaign performance (spend, CPC, CTR, conversions) and flag anomalies
• Support senior media buyers in budget allocation and bid optimization
• Help draft and test ad copy variations for different audiences
• Track and report on key campaign metrics
• Research audience segments, competitors, and market trends
• Assist with basic campaign tracking setup using Google Tag Manager & GA4

Skills

Digital marketing

Google Ads basics

Meta Ads Manager basics

Analytics mindset

Attention to detail

Learning mindset

Tools

Google Tag Manager

GA4

Job description

Role & responsibilities

• Assist in planning, setting up, and managing paid ad campaigns across Google & Meta
• Monitor daily campaign performance (spend, CPC, CTR, conversions) and flag anomalies
• Support senior media buyers in budget allocation and bid optimization
• Help draft and test ad copy variations for different audiences
• Track and report on key campaign metrics
• Research audience segments, competitors, and market trends
• Assist with basic campaign tracking setup using Google Tag Manager & GA4

Requirements

• 6 months 1year of experience in digital marketing or media buying
• Basic understanding of Google Ads & Meta Ads Manager
• Familiarity with key performance metrics (ROAS, CPC, CTR, CPA)
• Basic knowledge of Google Analytics (GA4) and Google Tag Manager is a plus
• Strong analytical mindset and attention to detail
• Willingness to learn and take feedback in a fast-paced environment