Junior Digital Marketing Executive

Techrish; Ernakulam; On-site; INR 89,000 - 167,000; Full time

Job summary

Techrish is seeking a motivated candidate for a digital marketing role in Kerala. The position involves supporting lead generation, content marketing, and social media management across multiple channels, with a focus on creating engaging content for blogs, websites, and social platforms.

You will help develop content, write clear copy, and assist with campaigns while staying current with evolving digital marketing trends and tools.

Qualifications

• Basic knowledge of lead generation and digital marketing concepts.
• Understanding of content marketing and content strategy.
• Basic knowledge of social media management and marketing.
• Good content writing and proofreading skills.
• Strong written and verbal communication skills.
• Good command of English with proper grammar and sentence structure.
• Ability to create content that is relevant to the target audience.
• Basic understanding of SEO and keyword research is an advantage.
• Basic knowledge of digital marketing tools and analytics platforms is preferred.
• Good research, analytical, and organizational skills.
• Ability to manage multiple tasks and meet deadlines.
• Willingness to learn and adapt to new tools and marketing trends.

Responsibilities

• Support lead generation activities through various digital marketing channels.
• Assist in planning and executing content marketing activities.
• Manage and maintain social media accounts and assist with regular content publishing.
• Create engaging and relevant content for social media, blogs, websites, and other marketing channels.
• Write clear, grammatically correct, and audience-focused content.
• Assist in developing social media posts, captions, creative content, and promotional materials.
• Conduct basic market and competitor research to identify relevant trends and opportunities.
• Assist in planning and executing digital marketing campaigns.
• Monitor campaign and social media performance and prepare basic reports.
• Coordinate with the design and marketing teams to ensure timely delivery of content and campaigns.
• Support SEO and other digital marketing activities when required.
• Stay updated with current digital marketing trends, social media practices, and content strategies.
• Take initiative to learn new digital marketing tools, techniques, and platforms.

Skills

Lead generation basics

Content marketing basics

Social media management

Content writing & proofreading

English grammar

Audience-focused content

SEO basics

Digital marketing analytics

Research & analysis

Time management

Adaptability to trends

Multitasking

Education

Bachelor's degree in Marketing, Communications, Journalism, English, Business, or related field

Job description

Key Responsibilities

• Support lead generation activities through various digital marketing channels.
• Assist in planning and executing content marketing activities.
• Manage and maintain social media accounts and assist with regular content publishing.
• Create engaging and relevant content for social media, blogs, websites, and other marketing channels.
• Write clear, grammatically correct, and audience-focused content.
• Assist in developing social media posts, captions, creative content, and promotional materials.
• Conduct basic market and competitor research to identify relevant trends and opportunities.
• Assist in planning and executing digital marketing campaigns.
• Monitor campaign and social media performance and prepare basic reports.
• Coordinate with the design and marketing teams to ensure timely delivery of content and campaigns.
• Support SEO and other digital marketing activities when required.
• Stay updated with current digital marketing trends, social media practices, and content strategies.
• Take initiative to learn new digital marketing tools, techniques, and platforms.

Required Skills

• Basic knowledge of lead generation and digital marketing concepts.
• Understanding of content marketing and content strategy.
• Basic knowledge of social media management and marketing.
• Good content writing and proofreading skills.
• Strong written and verbal communication skills.
• Good command of English with proper grammar and sentence structure.
• Ability to create content that is relevant to the target audience.
• Basic understanding of SEO and keyword research is an advantage.
• Basic knowledge of digital marketing tools and analytics platforms is preferred.
• Good research, analytical, and organizational skills.
• Ability to manage multiple tasks and meet deadlines.
• Willingness to learn and adapt to new tools and marketing trends.

Preferred Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, English, Business, or a related field.
• 6 months to 1 year of experience in digital marketing, content marketing, social media, or a related role.
• Candidates with internships or practical experience in digital marketing may also be considered.