Junior Analyst

Publicis Groupe Holdings B.V; Bengaluru; On-site; INR 900,000 - 1,300,000; Full time

Benefits offered by this job

Competitive pay

Total Rewards Program

Training on multiple platforms

Job summary

A global media agency in India is looking for a media analyst to align client data with media analytics, implement machine learning models, and create BI reports. The ideal candidate should have strong knowledge in Python and SQL, with experience in data visualization tools like PowerBI. This agency offers a diverse team environment and opportunities for professional growth through continuous learning and a competitive benefits package.

Qualifications

• Experience with machine learning and statistical analytics.
• Familiarity with ETL processes and data warehousing solutions.
• Ability to create automated client reports.
• Experience with APIs (Google Ads, Facebook).
• Experience with data visualization tools (PowerBI, Data Studio, Tableau).
• Critical Thinking, mathematical logic.
• IT-business translation between IT and business.

Responsibilities

• Align client business data with media communication data.
• Implement predictive models in Python.
• Create BI reports using PowerBI.
• Develop tools to support the media team and clients.
• Extract large data volumes using data warehousing and APIs, build ETL processes.

Skills

Python data knowledge

SQL knowledge

Experience with APIs

Data visualization skills

Critical thinking

SQL

APIs

PowerBI

Data Studio

Tableau

IT-business liaison

Tools

PowerBI

Pandas

Scikit

Tensorflow

Numpy

Job description

Company description

Publicismedia, a part of the PublicisGroupe, is a full service Media agency. We have been providing quality Digital & Media Mandates across industries & clients in the field of Search Engine Marketing, Social Media Marketing, Online Reputation Management services, Media Mandates I TV, Print, Radio Out of Home across the globe. With the help of our experience, constant research in technologies that drive the internet today and an eye for perfection, we ensure you have maximum visibility online and help you seamlessly integrate internet marketing into the overall marketing strategy of your organization. The fact that we offer almost all services that fall under the umbrella term gives us a holistic view of what helps businesses online & offline. We have evolved our strategies over time and we understand that that generating meaningful sales leads from the internet, mobile, TV, Print, Radio, Out of Home, involves seamless interworking of various avenues of marketing. This integrated approach marketing helps our clients business ranking higher, generate more sales by advertising on popular platforms.

Responsibilities

• Aligning our clients business data with media communication data, and using the data to create automated reports for the clients.
• Implement predictive and machine learning models in Python, with strong statistical analytics and programming skills.
• Create BI reports in the given visualization tools (we have PowerBI).
• Development of new tools to provide solutions for the media team and/or their clients.
• Extract big volume of data from our systems using data warehousing solutions and APIs, create ETL processes

Qualifications

• Python data knowledge and SDLC experience is a huge plus
• We are happy if you have worked before with Pandas, Scikit, Tensorflow, Numpy (and not necessarily with an AND relation)
• Any kind of SQL knowledge is a must
• Experience with different APIs (e.g. Google Ads, Facebook)
• Experience with data visualization tools (PowerBI, Data Studio, Tableau)
• Critical Thinking, mathematical logic will be important in order to be the best in your job
• You are not afraid of translating between IT and the business

Additional information

• Opportunities to grow with Publicis Groupe that believes in Power of One. We will help you partner with our clients across the globe in various industries
• Diverse team & progressive work environment
• A place where learning never stops. We ensure you get trained on multiple platforms and domains, enabling you to have cross-functional experience within the organization
• Empowering your ambitions through our dedicated Total Rewards Program, competitive pay, and benefits package