Analyst - Search

Publicis Global Delivery (PGD); Gurugram District; On-site; INR 300,000 - 540,000; Full time

Job summary

Publicis Global Delivery (PGD) is seeking a Search Analyst to manage and optimize campaigns across major search platforms. You will handle daily, weekly, monthly, and quarterly tasks to ensure campaigns hit targets and deliver value for clients.

You will build, plan and refine search structures, present insights, and stay ahead of industry trends. The role requires a graduate with 0.6–2 years in biddable media and strong analytical skills.

Qualifications

• 0.6–2 years of experience in biddable media.
• Strong knowledge of Google Ads, SA360, and Bing Ads.
• Graduate in Marketing, Digital Technologies, or related field preferred.

Responsibilities

• Execute daily, weekly, monthly, and quarterly campaigns to meet targets.
• Build, set up and optimize campaigns across search platforms.
• Prepare client reports with insights and recommendations.
• Monitor competition and suggest improvements.
• Keep up with search industry trends and best practices.
• Collaborate with team to meet goals and manage budgets.

Skills

Campaign optimization

Budget management

Analytical thinking

Communication skills

Education

Bachelor's degree or equivalent

Tools

Google Ads

SA360

Bing Ads

Apple Search Ads

Amazon Ads

Job description

Company Profile:

Publicis Global Delivery (PGD); Publicis Groupe’s industry leading globally connected capability platform. Where talent, technology & operations combine to delivery amazing solutions for our clients. Expertise across Media, Data, Technology, Commerce & Production in all regions of the world. PGD is comprised of the best talent, and ways-of-working, which enables global scale, innovation and transformation, each day. Culture, growth and wellbeing underline all aspects of Publicis Global Delivery

Your responsibilities as a Search Analyst –

• Fulfil relevant daily, weekly, monthly and quarterly tasks ensuring that all campaigns are executed to plan and meet the targets
• Build, setup and optimize campaigns across search platforms
• Assist in building, planning and implementing search structures & marketing strategy
• Detail-oriented with effective verbal, written, and visual communication skills for a variety of audiences (internal or external)
• Monitor competition and provide suggestions for improvement
• Prepare client reports and provide insights and recommendations
• Logical and analytical approach while interpreting the numbers
• Sense of ownership; very responsible for client budget management & performance monitoring
• Keep up to date with industry news and developments; stay ahead of the competition by analyzing, keeping pace and regularly documenting search engine industry trends across web/mobile platforms, and adopting new/best practices on an ongoing basis
• Work closely with the team members/ supervisor to meet goals

You will fit right in if you have –

• Any graduate (Specialization in Marketing, Digital Technologies, Business Management, or relevant field would be preferred)
• 0.6 to 2 years of experience in Biddable media
• Strong knowledge in various Search platforms like Google Ads, SA360, Bing Ads, Apple Search, Amazon Search, etc