Metrics Analyst

Radancy; Bengaluru; Hybrid; INR 600,000 - 1,200,000; Full time

Job summary

Radancy in Bengaluru is seeking a Metrics Analyst to structure data and analyze client campaigns, turning data into actionable stories. You will collaborate with teams to set solid foundations for reporting and insights across digital marketing channels.

The role requires familiarity with website analytics, BI tools, and internet technologies, with a bias toward accurate data interpretation and stakeholder communication. Hybrid work model in Bengaluru.

Qualifications

• Bachelor's degree in a relevant field or advertising is a plus.
• 1-2 years of internet advertising experience with strong knowledge of digital marketing.
• Experience with primary analytics platforms like GA360, Campaign Manager, Google Ads.

Responsibilities

• Implement online media campaigns through third-party ad server and proprietary systems.
• Provide technical expertise to identify and resolve campaign tracking issues.
• Lead QA by troubleshooting creative, ad tags and floodlight tag issues to ensure proper tracking.

Education

Bachelor's Degree (Engineering, Computer Science, Math, Economics, or Advertising is a plus)

Tools

Google Analytics 360

Campaign Manager

Google Ads

Job description

Job Summary

What does a great Metrics Analyst do

Responsible for data structure and ongoing analysis of a set group of clients. It's all about working with your team to set strong foundations which enable the data to be turned into a story which outlines learnings and actions. It usually requires a background in website analytics, digital marketing, social media marketing, business intelligence tools and internet technologies.

Responsibilities

• Implement online media campaigns for clients through the company's third-party ad server and proprietary systems in a timely manner.
• Provide technical expertise to identify and resolve any issues with campaign tracking and/or reporting.
• Leads QA by identifying and troubleshooting creative, ad tags and floodlight tag issues to ensure all launched campaigns continue to track and serve correctly
• Structures and analyzes advertising campaigns, highlighting campaign strengths and weaknesses, performance, trends and external influencers.
• Acts as technical Subject Matter Expert on Radancy's reporting platform, campaign/reporting methodologies and third-party tracking knowledge to support internal teams.
• Liaison with vendor partners for implementation and data accuracy purposes.
• Assists internal teams with monthly or quarterly client presentations. This includes:
• Recommendations on optimization for campaigns in progress, maximizing media effectiveness and return on investments
• Provides supplemental reporting and analysis as applicable.
• Clean or augmenting data as needed.
• Ensuring the completeness and accuracy of all data.

Qualifications

• Bachelor's Degree (Engineering, Computer Science, Math, Economics, or Advertising is a plus)
• 1-2 years of internet advertising experience with strong knowledge of digital marketing and online advertising. Previous advertising agency experience is a plus.
• Experience with a variety of primary analytic platforms, including Google Analytics 360, Campaign Manager (formerly DoubleClick), Google Ads. Certifications are a plus.
• Expert user of Microsoft Excel. Experience with designing, configuring, automating custom reports in both programs.
• Excellent oral and written communication skills with both internal teams and external partners.
• Extremely detail-oriented and organized with a high level of commitment and follow-through.
• Ability to manage multiple priorities in a fast-paced, ever-changing environment.
• A motivated self-starter who can work both autonomously and collaboratively.

Work Location

Hybrid Work Model: This is a hybrid position, requiring you to work in the Bengaluru office 3 times per week.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.