IP Ideation & Content Programming

Times Internet; Dadri; On-site; INR 2,500,000 - 5,000,000; Full time

Job summary

Times Internet, owner of ET Learning, seeks a creative, strategic professional to conceptualise and build new IPs across on-ground events, digital platforms and hybrid formats. You will curate speakers, shape content strategy, and drive monetisation opportunities with CTR and sponsors.

You’ll work with ET Editorial teams to translate ideas into audience-relevant, commercially viable properties and manage end-to-end programming across formats.

Qualifications

• 7–15 years of experience in IP development, content strategy, event programming, business media, digital content or related fields.
• Strong conceptual thinking and the ability to develop differentiated, executable ideas.
• Experience in developing content programmes for conferences, summits, digital properties or other content-led initiatives.
• Understanding of business, economic and industry trends.

Responsibilities

• Conceptualise new IPs across conferences, summits, awards, roundtables, digital series, podcasts, video properties and hybrid experiences.
• Identify emerging business trends and audience interests that translate into IP opportunities.
• Develop concepts, themes, formats and positioning for new and existing properties.
• Build IPs relevant to ET's audiences and attractive to sponsors.
• Collaborate with Editorial teams to develop ideas and shape content-led properties.
• Identify topics, themes and conversations for events and digital IPs.
• Develop event agendas, session formats and speaker briefs.
• Drive the overall content programming and narrative of each IP.

Skills

IP ideation

Content strategy

Event programming

Speaker curation

Audience development

Editorial collaboration

Sponsorship monetization

Tools

PowerPoint

AI tools

Job description

Organisation: Times Internet / The Economic Times

Role: IP Ideation & Content Programming

Experience: 7–15 years

Employment Type: Full-Time

About Times Internet:

At Times Internet, we create premium digital products that simplify and enhance the lives of millions. As India's largest digital products company, we have a significant presence across News, Sports, Fintech, and Enterprise solutions — with market-leading brands such as TOI, ET, NBT, Cricbuzz, Times Prime, Times Card, Indiatimes, Abound, Willow TV, Techgig, and many more.

As an equal opportunity employer, Times Internet strongly promotes inclusivity and diversity, and was among the first Indian companies to achieve overall gender pay parity (verified by Aon Hewitt in 2018).

About ET Learning:

ET is India's largest and most respected business, markets, and personal finance news platform, trusted by business leaders, investors, and entrepreneurs across the country. ET Learning is our fast-growing upskilling arm — delivering premium, expert-led Masterclasses across AI, Money & Markets, Leadership, and Emerging Skills to India's most ambitious professionals.

About the Role

The Economic Times is looking for a creative, curious and strategically driven professional who can conceptualise, develop and build new Intellectual Properties (IPs) across on-ground events, digital platforms and hybrid formats.

This role goes beyond generating ideas. You will be responsible for identifying relevant themes and industry conversations, collaborating with ET's Editorial teams, curating speakers and guests, and shaping the overall content strategy, agenda and programming of each IP.

You should be able to take an idea from a blank sheet of paper and turn it into a differentiated, audience-relevant and commercially viable property.

We're looking for someone who combines creative thinking, strong content understanding, editorial sensibility and commercial awareness.

What You'll Do

1. IP Ideation & Development

• Conceptualise new IPs across conferences, summits, awards, roundtables, digital series, podcasts, video properties and hybrid experiences.
• Identify emerging business trends, industry conversations and audience interests that can translate into strong IP opportunities.
• Develop concepts, themes, formats and positioning for new and existing properties.
• Build IPs that are relevant to ET's audiences and attractive to potential sponsors.
• Work closely with The Economic Times Editorial teams to develop ideas and shape content-led properties.
• Identify relevant topics, themes and conversations for events and digital IPs.
• Develop event agendas, session formats, panel discussions, fireside chats and other engaging content formats.
• Drive the overall content programming and narrative of each IP.

3. Speaker & Guest Curation

• Research and identify relevant CXOs, industry leaders, policymakers, entrepreneurs and subject-matter experts.
• Coordinate with Editorial and internal teams on speaker identification, outreach and confirmations.
• Develop session briefs, discussion themes and speaker talking points.
• Ensure strong and relevant speaker participation aligned with the IP's positioning.
• Translate concepts into compelling presentations, concept notes and IP proposals.
• Collaborate with Sales and Brand Solutions teams to identify sponsorship and monetisation opportunities.
• Build relevant brand integration opportunities while maintaining editorial integrity.
• Identify opportunities to extend existing IPs through digital content, video, social media and year-round engagement.

5. Cross-functional Collaboration & Execution

• Work closely with Editorial, Sales, Marketing, Production, Design and Events teams to bring ideas to life.
• Coordinate on event planning, speaker management, content flow and programming requirements.
• Ensure that the original content vision is maintained through execution.
• Continuously explore emerging formats, content trends and audience engagement opportunities.

What We're Looking For

• 7–15 years of experience in IP development, content strategy, event programming, business media, digital content, branded content or related fields.
• Strong conceptual thinking and the ability to develop differentiated, executable ideas.
• Experience in developing content programmes for conferences, summits, digital properties or other content-led initiatives.
• Understanding of business, economic and industry trends.
• Strong research skills and the ability to identify relevant speakers, guests and industry conversations.
• Excellent storytelling, presentation and PowerPoint skills.
• Ability to work closely with Editorial and commercial teams.
• Understanding of how content-driven IPs can create value for audiences and sponsors.
• Comfortable using AI tools for research, brainstorming and concept development.
• Ability to manage multiple projects and deliver within tight timelines.

Who Would Be a Great Fit?

You could be a Content Strategist, IP Producer, Conference Producer, Event Content Programmer, Creative Strategist, Editorial Programming Specialist or Digital Content Lead.

You don't necessarily need to come from a traditional news or television background. Experience in digital media, business content, industry conferences, branded content, events or emerging content formats is equally relevant.

What matters most is your ability to spot an opportunity, build a compelling IP around it, bring the right voices together and create content experiences that audiences value and brands want to associate wit