Events And Brand Strategy Lead

Bennett Coleman & Co. Ltd. (The Times of India); Mumbai; On-site; INR 4,200,000 - 7,000,000; Full time

Job summary

Bennett, Coleman & Co. Ltd. (BCCL) invites a seasoned Events and Brand Strategy Lead to shape The Economic Times’ events portfolio. You will drive positioning, content, and commercial outcomes, collaborating with editorial, sales, marketing and operations teams to deliver high-impact events.

The role requires 10–15 years of experience in brand management, media or events, with a strategic mindset and strong stakeholder management. Onsite role in Mumbai, with scope to evolve the portfolio.

Qualifications

• Bachelor's degree in Marketing, Business Management, Mass Communication, Media Studies or related field.
• 10–15 years of experience in brand management, media, events, or marketing.
• Proven experience in strengthening brands and event properties/IP-led platforms.
• Strong brand positioning, content strategy and stakeholder management skills.

Responsibilities

• Define and strengthen the positioning, narrative and value proposition of existing event properties.
• Develop event themes, content agendas and discussion tracks aligned with industry priorities and CXO audience interests.
• Identify opportunities to enhance event formats, audience engagement and brand differentiation.
• Track industry developments and competitor formats to keep ET’s events competitive.
• Oversee planning and execution of events with editorial, sales, marketing and operations teams.
• Provide strategic inputs on formats, session structures, speaker profiles, and audience experience.
• Monitor progress and conduct post-event reviews with recommendations for future editions.

Skills

Brand strategy

Content strategy

Event planning

Stakeholder management

Cross-functional collaboration

Sponsorships & partnerships

Education

Bachelor's in Marketing/Business/Media

Postgraduate in Marketing/Brand Management (advantage)

Job description

Job Title : Events And Brand Strategy Lead

• Work Mode: Onsite Role
• Employment Type: Full-time / FTE
• Experience: 10-15 years

About BCCL

Bennett, Coleman & Co. Ltd. (BCCL) is one of India's largest media conglomerates, with a legacy dating back to 1838 and a portfolio that includes The Times of India, The Economic Times, Mumbai Mirror, Navbharat Times, Maharashtra Times, and Vijay Karnataka. Across print, digital, branded content, out-of-home, and experiential platforms, BCCL combines trusted journalism, audience insight, and innovation to shape conversations at scale.

About Economic Times

Started in 1961, The Economic Times (ET) is an English-language Indian daily newspaper published by Bennett, Coleman & Co. Ltd. As a leading brand of business news and information, ET is the preferred choice of readers for the first and last word on business and policy in India, while also providing extensive coverage of politics, sports, and international affairs. The ET Editorial function is the driving force behind the publication's reputation for excellence. Focused on delivering insightful news and analysis, it constantly innovates to provide timely and relevant content.

The Opportunity:

We are looking for a strategic professional to drive the positioning, growth and continued success of The Economic Times’ existing events portfolio.

The role will focus on strengthening established event properties through compelling content strategy, differentiated positioning, effective stakeholder collaboration and execution oversight. The candidate will work closely with editorial, sales, marketing and event operations teams to ensure that each event delivers strong audience engagement, sponsor value and business impact.

This position requires a blend of strategic thinking, brand building, storytelling and commercial acumen to enhance the relevance, quality and long‑term growth of ET’s event properties.

What You Will Do:

1. Brand Strategy & Event Positioning

• Define and strengthen the positioning, narrative and value proposition of existing event properties.
• Develop event themes, content agendas and discussion tracks aligned with industry priorities and CXO audience interests.
• Identify opportunities to enhance event formats, audience engagement and brand differentiation.
• Track industry developments and competitor event formats to keep ET’s events relevant and competitive.
• Drive strategic planning and oversee the execution of assigned events, ensuring alignment with business objectives and agreed timelines.
• Collaborate with editorial, sales, marketing and operations teams to ensure effective coordination and seamless delivery.
• Provide strategic inputs on event formats, session structures, speaker profiles, audience experience and overall event quality.
• Monitor execution progress, resolve strategic or coordination challenges and ensure delivery against agreed objectives.
• Conduct post-event reviews and recommend improvements for subsequent editions.
• Work with the sales team to strengthen sponsorship propositions and identify opportunities to grow revenue from existing event properties.
• Ensure sponsor integrations and deliverables align with event positioning and commercial commitments.
• Develop relevant brand partnership opportunities and audience engagement initiatives.
• Participate in client discussions and pitches to support the development of compelling event propositions.
• Develop the core narrative and communication strategy for assigned event properties.
• Collaborate with editorial teams to shape relevant content agendas and industry perspectives.
• Work with marketing and creative teams to guide event campaigns, promotional messaging and creative direction.
• Ensure consistent event positioning across promotional communications and audience touchpoints.
• Evaluate event performance through audience engagement, sponsor feedback, execution quality and overall business impact.
• Identify opportunities to refresh existing properties, introduce new formats and improve future editions.
• Track evolving industry trends and audience expectations to strengthen the events portfolio.
• Contribute to new IP conceptualisation where relevant to the portfolio’s growth strategy.

What You Bring:

• 10–15 years of experience in brand management, media, events, marketing or a related field.
• Proven experience in managing and strengthening established brands, event properties or IP-led platforms.
• Strong understanding of brand positioning, content strategy, event planning and execution oversight.
• Experience collaborating with editorial, sales, marketing and operations teams.
• Understanding of sponsorship models, brand partnerships and commercial objectives.
• Strong strategic thinking, communication, presentation and stakeholder management skills.
• Ability to manage multiple projects, align cross-functional teams and drive outcomes.
• Awareness of industry trends, audience expectations and evolving event formats.

Education:

Bachelor's degree in Marketing, Business Management, Mass Communication, Media Studies or a related field. A postgraduate qualification in Marketing, Brand Management, Business Administration or Communications would be an added advantage.

BCCL is an equal opportunity employer. We are committed to building a diverse and inclusive workplace and consider applicants without discrimination based on gender, gender identity or expression, sexual orientation, disability, age, religion, caste, ethnicity, marital status, or any other characteristic protected by applicable law. Candidates who need reasonable accommodation during the recruitment process may inform the recruiter.

Note: The advertised role title is indicative. The final designation will be as per company norms.