Senior Associate-Copywriting (Third Party)

PUMA Gruppe; Bengaluru; On-site; INR 420,000 - 640,000; Full time

Job summary

PUMA is seeking a Senior Associate-Copywriting (Third Party) for its Bangalore operations. You will craft compelling copy for social channels, guide content strategy with the brand team, and help shape communications for ambassador campaigns and flagship events.

The role requires 1-3 years of relevant social content writing experience, strong language skills, and the ability to stay on top of global fashion lingo and trends. Collaborative work across marketing and digital teams is essential.

Qualifications

• 1-3 years of relevant experience as a social content writer.
• Must have strong command of language.
• Must be aware of latest social trends & lingo.

Responsibilities

• Develop content strategy and ideation for key campaigns.
• Create copy for events and for ambassadors; plan content with the team.
• Generate launch ideas for new ambassador onboarding and launches.

Skills

Social content writing

Language proficiency

Trends & lingo

Collaboration

Job description

Senior Associate-Copywriting (Third Party)

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine.

Report to: Head - Brand Creative, Social and Influencer

Key Objectives:

• Content strategy, ideation for key campaigns
• Content strategy, ideation, copy for key events, content planning with ambassadors
• Launch ideas for new ambassador onboarding / launch

Key Performance Indicators:

Quick in thinking and creating content.

Create overall strategy along with the content team for new campaigns, ideas, events, ambassadors.

Organizational Relationships:

• Internal: Marketing, Communications and Digital
• External:Agenciesand Media platforms

Eligibility Criteria And Functional Competencies Required:

• 1-3 years of relevant experience as a social content writer
• Should have a strong command of language
• Need to be quick in thinking and creating content.
• Must be aware of all latest social trends & lingo.
• Needs to be tracking brand’s social media conversation
• Should be able to understand global direction and create copy for PUMA India social handles
• Collaborate with media team and use their insights for copy for social & digital channels.
• Should understand the basics of fashion & fashion-terms
• Should be able to adapt to changes, be open and receptive to feedback, and should be able to work with multiple stakeholders.

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.

Welcome to Bangalore, India, one of the liveliest places in the world. With its lively mix of nationalities, PUMA feels right at home.

PUMA Marketing is a highly engaged, driven and fun group! We communicate directly with our consumers daily, and work together to create stories that effectively reach and impact PUMA fans around the world. It doesn‘t get any better than that!