Instagram Content Creator

Arrowhead; Bengaluru; On-site; INR 600,000 - 900,000; Full time

Job summary

Arrowhead is seeking an Instagram Content Creator to own Arrowhead's Instagram presence end-to-end, translating complex AI and BFSI narratives into visually compelling posts for a B2B fintech audience.

You'll craft 4–6 posts weekly (reels, carousels, stories), design on-brand visuals, cover live events, and collaborate with marketing to align with campaigns and launches.

Qualifications

• 1–3 years of experience creating Instagram content for a brand.
• Strong portfolio of reels, carousels, and growth on accounts.
• Proficiency in CapCut, Premiere Pro, Canva or similar.
• Ability to translate complex topics into engaging visuals.
• Understanding of Instagram formats and engagement mechanics.

Responsibilities

• Own content calendar and publish 4–6 posts weekly.
• Create short-form videos with compelling hooks.
• Design high-quality carousels and posts communicating complex ideas.
• Maintain a consistent brand aesthetic and tone.
• Cover live events with real-time stories and reels.
• Track performance metrics and iterate content strategy.
• Stay updated on Instagram trends and best practices.
• Collaborate with marketing and GTM teams.

Skills

Instagram content creation

Video editing

Brand storytelling

Tools

CapCut

Premiere Pro

Canva

Figma

Adobe Suite

Job description

Official JD + About us:

https://arrowheadteam.notion.site/Instagram-Content-Creator-Arrowhead-31d2e89efe0f808393abca01c3ec155b?pvs=143

We're looking for an Instagram Content Creator to own Arrowhead's Instagram presence end-to-end. You'll be the creative brain behind our brand's visual identity on the platform - Instagram for creating content that makes voice AI feel tangible, exciting, and relevant to a B2B fintech audience.

This isn't a generic social media role. You'll work closely with the founding team to translate deep technical and business narratives into scroll-stopping visual content. Think: reels that break down how voice AI works, carousels that showcase client wins, stories that take followers behind the scenes at industry events.

RESPONSIBILITIES

• Own Arrowhead's Instagram content calendar → plan, create, and publish 4–6 posts per week across reels, carousels, stories, and static posts.
• Conceptualize and produce short-form video content (reels, behind-the-scenes, event coverage, product demos) with strong hooks and visual storytelling.
• Design high-quality carousels and static posts that communicate complex ideas (voice AI, BFSI trends, product capabilities) in a visually compelling way.
• Develop and maintain a consistent brand aesthetic and tone of voice for Arrowhead on Instagram.
• Cover live events (Bharat Fintech Summit, Elets BFSI, client demos) with real-time story content and post-event highlight reels.
• Track performance metrics (reach, engagement, follower growth, saves, shares) and iterate on content strategy based on data.
• Stay on top of Instagram trends, algorithm changes, and B2B content best practices to keep Arrowhead's presence fresh and growing.
• Collaborate with the marketing and GTM team to align Instagram content with broader campaigns, product launches, and PR moments.

WHAT WE ARE LOOKING FOR

• 1–3 years of experience creating Instagram content for a brand (B2B or tech brand experience is a strong plus).
• Strong portfolio of Instagram work → we want to see reels you've shot, carousels you've designed, and accounts you've grown.
• Proficiency in video editing tools (CapCut, Premiere Pro, or similar) and design tools (Canva, Figma, or Adobe Suite).
• An eye for aesthetics, typography, and visual storytelling — you care about how things look.
• Ability to simplify complex or technical topics into engaging, digestible content.
• Strong understanding of Instagram's algorithm, content formats, and engagement mechanics.
• Self-starter who can move fast, pitch ideas, and execute without hand-holding.
• Comfortable being on camera or directing others on camera for reels and stories.
• Bonus: Familiarity with the Indian BFSI landscape, fintech ecosystem, or AI/SaaS space.

SOUNDS LIKE YOU

• User-obsessed: You don't just post — you study what your audience actually engages with, and you optimize every caption, hook, and frame for real impact, not vanity metrics.
• Clear communicator: You can take a complex concept like voice AI in lending and turn it into a 30-second reel that anyone can understand and remember.
• Ownership-driven: You don't wait to be told what to post. You own the calendar, the aesthetic, the metrics — and you hold yourself accountable for the account's growth.
• Execution-focused: Four to six posts a week, event coverage with same-day turnaround, trending audio before it peaks — you ship consistently and on time.
• Grit & resilience: A reel flopped? Algorithm shifted? You don't spiral — you analyze, adapt, and come back with something better by tomorrow.
• Intellectually curious: You're constantly testing new formats, dissecting what top B2B creators are doing differently, and refining your own creative instincts based on what the data tells you.
• Entrepreneurial mindset: You treat Arrowhead's Instagram like it's your own brand — every post is intentional, every metric is personal, and you're always thinking about what moves the needle.