Social Media Manager

Masonry; Bengaluru; On-site; INR 600,000 - 900,000; Full time

Job summary

Masonry in Bangalore is seeking a hands-on Social Media Lead to own Masonry’s voice across Twitter, Instagram, TikTok, LinkedIn, YouTube and Reddit. You’ll set the strategy, calendar, and creative direction, not wait for briefs.

You actually create content—script, shoot on a phone, edit in CapCut or Premiere—and publish daily. You’ll manage engagement, spot trends, and build a creator community while aligning with the founder on positioning and product launches.

Qualifications

• Must have hands-on experience running social media for a brand or creator.
• Ability to script, shoot on a phone, and edit content daily.
• Deep familiarity with online cultures and platform specifics.
• Strong writing across tweets, LinkedIn, YouTube titles, and Reddit voices.
• Comfortable being on camera or directing others.
• Proven interest in AI tools and creator spaces.
• Ownership mindset; self-starter and proactive.

Responsibilities

• Build and execute Masonry's content strategy across 7 platforms.
• Plan, script, shoot, edit, and publish daily content.
• Engage with communities via comments, DMs, and conversations.
• Identify trends and moments to plug into our brand.
• Develop presence on Reddit and Twitter via creators and UGC.
• Experiment with formats and iterate based on data.
• Collaborate with founder on positioning and product launches.
• Coordinate with influencers and integrate UGC into channels.
• Track performance and report weekly.

Skills

Brand social media management

Content creation

Online culture literacy

Strong writing

On-camera comfort

Tools

CapCut

Premiere

Figma

Canva

Job description

About MasonryMasonry (masonry.so) is a multi-model AI creative platform that lets users create images and videos across every major AI image and video model on one canvas. Instead of switching between tools, creators compare outputs side-by-side and pick what works best.We're bootstrapped, profitable in our early stage, and moving fast. You'll be one of the earliest hires working directly with the founder.

What you'll own:

You’ll run every social media handle Masonry has - Twitter, Instagram, TikTok, LinkedIn, YouTube, and Reddit. Full hands-on ownership. Your strategy, your calendar, your creative direction, your results. This is not a role where you wait for briefs. You set the agenda.

Day-to-day responsibilities:

• Build and run the content strategy across all 7 platforms
• Plan, script, shoot, edit, and publish content on a daily cadence
• Manage community engagement, comments, DMs, and conversations across every platform
• Identify trends, formats, and cultural moments Masonry should plug into
• Build a creator and community presence on Reddit and Twitter where AI conversations actually happen
• Run experiments on content formats and double down on what's working
• Collaborate with the founder on positioning, narrative, and product launches
• Coordinate with influencer partnerships and integrate UGC into our owned channels
• Track performance, report weekly, and adjust strategy based on data

Milestones

90 days: clear content engine running across all platforms, consistent posting cadence, early signals of audience growth

180 days: measurable follower growth, engaged community, organic signups attributable to social

12 months: Masonry recognized as a top voice in the AI creative tools space across multiple platforms

What we're looking for:

• Running social media for a brand, agency, or as a creator yourself!
• You actually create content. You can script, shoot on a phone, edit in CapCut or Premiere, and ship something publishable in a day
• Deeply online. You understand internet culture, trends, and how each platform actually works (TikTok is not LinkedIn, LinkedIn is not Reddit)
• Strong writing instincts. You can write a tweet, a LinkedIn post, a YouTube title, and a Reddit comment in completely different voices
• Comfortable being on camera or finding and directing people who are
• You've used AI tools (image generation, video generation, ChatGPT, etc.) and have opinions about them
• You take ownership. You don't wait to be told what to do
• Bangalore-based, willing to work in-person full-time

Bonus:

• You already post on your own social handles and have grown an audience
• Experience with AI tools, creator tools, or developer tools brands
• You've built a community or followership of your own! You've worked with or alongside influencers and UGC creators
• Video editing skills!
• Basic design skills (Figma, Canva)

What we offer?

• Direct work with the founder, no layers
• Full creative ownership of Masonry's brand voice across the internet
• Front-row seat to building a bootstrapped AI product from early stage
• Performance-based compensation upside as we grow
• A small, sharp team that ships fast

What we don't offer?

• A playbook. You'll build it
• Hand-holding. You'll figure things out, fast
• A remote setup. This is in-person in Bangalore