Influencer Marketing Manager

OLIVER Agency - APAC; Mumbai; On-site; INR 1,500,000 - 2,100,000; Full time

Job summary

OLIVER Agency - APAC is seeking an experienced Influencer Marketing Manager to lead the development and execution of influencer campaigns and elevate brand visibility across social channels.

The role requires proven leadership in digital marketing, strong influencer relations, and proficiency with analytics tools. You will identify partnerships, brainstorm content ideas, and measure performance using KPIs to drive impactful results for campaigns.

Qualifications

• Degree in Marketing, Communications or a related field.
• Proven experience leading influencer marketing campaigns.
• Strong analytics tool proficiency including Google Analytics, HubSpot or TapInfluence.

Responsibilities

• Develop and execute influencer marketing strategies and campaigns.
• Identify and build relationships with prominent influencers and thought leaders.
• Attend relevant events for networking and business purposes.
• Develop content ideas and curate content for campaigns.
• Research industry trends, competitors, audience and users.
• Brainstorm new approaches to influencer campaigns and stay ahead of trends.
• Coordinate marketing strategies across channels with the marketing team.
• Oversee all influencer campaigns from ideation to execution.
• Set up and track KPIs to measure campaign success.
• Facilitate liaison between brand ambassadors/influencers and the marketing team.

Skills

Influencer Marketing

Campaign Management

Relationship Building

Analytics Proficiency

Strategic Thinking

Creative ideation

Social Media Expertise

Event Networking

Education

Degree in Marketing or Communications

Tools

Google Analytics

HubSpot

TapInfluence

Job description

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group , we're at the forefront of leveraging cutting‑edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision‑making, empowering our teams to produce innovative and impactful results.

Role: Influencer Marketing Manager

About the role:

We are looking for an expert Influencer Marketing Manager to lead the development and execution of our influencer marketing strategies and campaigns and increase brand awareness.

As an Influencer Marketing Manager, you need to have prior experience in a managerial role in digital marketing. Your job duties will include identifying new partnership opportunities, developing relationships with prominent influencers, and brainstorming creative and engaging content ideas for influencer campaigns targeting different social media platforms.

One needs to have an in‑depth understanding of the social media and influencer landscape and proficiency in analytics tools, such as Google Analytics.

What you will be doing:

• Develop and execute influencer marketing strategies and creative campaigns
• Identify and build relationships with prominent influencers and thought leaders
• Attend relevant events for networking and business purposes
• Develop content ideas a nd write and curate content
• Research relevant industry experts, competitors, target audience and users
• Brainstorm new, creative approaches to influencer campaigns
• Keep abreast of emerging trends, technologies and influencers
• Liaising with the marketing team to create and coordinate marketing strategies that work across different channels
• Overseeing the development and implementation of all influencer campaigns from ideation to execution
• Set up and track Key Performance Indicators (KPIs) to measure the campaign’s success
• Serve as a liaison between our brand ambassadors/influencers and the marketing team
• Identify new opportunities for collaborating with established influencers and come up with innovative ways to approach influencer campaigns
• Cultivate professional partnerships with existing contacts
• Work with the marketing and design team to post influencer content on social media platforms
• Research market data and trends to establish best practices related to influencer campaigns
• Generate and present reports on campaign performance
• Keep up-to-date with the latest trends on social media and in the influencer community to provide recommendations for future campaigns

What you need to be great in this role:

• Degree in Marketing, Communications or any similar field
• Prior experience in leading influencer marketing campaigns
• Proficiency in analytics tools (Google Analytics, HubSpot, or TapInfluence )
• Proven track record in outreach campaign strategies
• In depth knowledge of social media marketing industry
• Impeccable verbal and written communication skills
• Well organized with great time management skills
• Excellent interpersonal and relationship buildingskills
• Networking aptitude
• Thorough understanding of current social media and influencer marketing trends
• Proven experience in using social media platforms as marketing channels
• Excellent communication and relationship‑building skills
• Passion for and inquisitive about AI and new technologies
• Understanding and knowledge of AI tools is beneficial, but ability to learn and digest benefits and features of AI tools is critical

#LI-SP1 #LI-Onsite

Our values shape everything we do:

Be Imaginative to push the boundaries of what’s possible

Be always learningand listening to understand

Be actively pro‑inclusive and anti‑racist across our community, clients and creations

Our recruitment process does not employ artificial intelligence. Candidate evaluation and selection are conducted without AI‑supported screening or decision‑making.

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.

OLIVER has set ambitious environmental goals around sustainability, with science‑based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.

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