Digital Brand Lead

OLIVER | The Brandtech Group; Mumbai; On-site; INR 800,000 - 1,500,000; Full time

Job summary

OLIVER, part of The Brandtech Group, seeks a Digital Brand Lead to drive a brand’s digital presence through high‑quality content and agile content development. You will own influencer campaigns, manage performance marketing creatives, and deliver always-on content across consumer funnels.

You will work with AI-powered tools and collaborate with partners to deliver impactful campaigns, reporting, and optimization across Lipton’s digital channels.

Qualifications

• Bachelor’s or Master’s degree in marketing, communications, business, media, or related field.

Responsibilities

• Own influencer campaigns from ideation, briefing, creator selection, contracting, content review, go-live, amplification and reporting.
• Translate media briefs and consumer insights into clear creative briefs for Meta, Google, and YouTube.
• Coordinate with brand, media, creative and agency partners to deliver channel-ready assets on time and in the required formats.
• Manage creative variants for audiences, propositions, formats and funnel stages.
• Review creative performance with media teams and drive testing, iteration and optimization.

Skills

Influencer campaigns

Creative briefing

Performance marketing

Social platform fluency

Project management

Data-driven decisions

Agency & stakeholder mgmt

AI curiosity

AI tool awareness

Education

Bachelor’s / master’s degree in marketing, communications, business, media, or related field

Job description

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group , we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.

Role: Digital Brand Lead

About the role

Drive client's digital presence through strong campaign execution, high-quality content, and performance-led creative development. The role will own influencer marketing campaigns, manage performance marketing creatives across the consumer funnel, and deliver agile always-on content as required .

What you will be doing

1. Influencer Marketing

• Own influencer campaigns from ideation and briefing through creator selection , contracting coordination, content review, go-live, amplification, and reporting.
• Develop campaign ideas, content pillars, creator briefs, and guardrails aligned with the brand proposition, target audience, and platform behavior .
• Partner with influencer and creative agencies to shortlist relevant creators based on audience fit, content quality, brand safety, and cost efficiency.
• Track campaign performance, consolidate learnings, and recommend optimizations for future campaigns.

2. Performance Marketing Creative Management

• Own the creative pipeline for paid media across upper, mid, and lower funnel objectives .
• Translate media briefs and consumer insights into clear creative briefs for Meta, Google , and YouTube.
• Coordinate with brand, media, creative, and agency partners to deliver channel-ready assets on time and in the required formats.
• Manage creative variants for audiences, propositions, formats, and stages of the funnel.
• Review creative performance with media teams and drive structured testing, iteration, and optimization .

3. BAU and Always-On Content

• Manage business-as-usual content requirements across Lipton’s digital and social channels.
• Brief and coordinate the creation of static, video, short-form, topical, and reactive content as required .
  

What you need to be great in this role

• Bachelor ’s / master's degree in marketing , communications, business, media, or related field.
• 2-4 years of experience in digital marketing, influencer marketing, social media, content,
• Working knowledge of major social and digital advertising platforms, content formats, and performance metrics.
• Experience in FMCG, consumer brands, food and beverage, wellness, or lifestyle categories is preferred.

Skills and Competencies

• Influencer campaign management
• Creative briefing and evaluation
• Performance marketing fundamentals
• Social and platform fluency
• Project and timeline management
• Data-led decision making
• Agency and stakeholder management
• Consumer-first creative thinking
• Passion for and inquisitive about AI and new technologies
• Understanding and knowledge of AI tools is beneficial, but ability to learn and digest benefits and features of AI tools is critical

In this dynamic role, you'll be at the forefront of shaping and elevating the brand narrative for these beauty brands, driving innovation, and fostering collaboration across the team and with external partners. Your creative prowess and strategic acumen will be pivotal in ensuring the continued success and growth of these brands.

Our values shape everything we do

Be Imaginative to push the boundaries of what’s possible

Be always learningand listening to understand

Be actively pro-inclusive and anti-racist across our community, clients and creations

Our recruitment process does not employ artificial intelligence. Candidate evaluation and selection are conducted without AI-supported screening or decision-making.

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.

OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission,embedding sustainability into every department and through every stage of the project lifecycle.