Influencer Marketing Executive in Mumbai

Soulflower Co Ltd; Mumbai; On-site; INR 800,000 - 1,200,000; Full time

Job summary

Soulflower Co Ltd in Mumbai invites an Influencer Marketing professional to design and drive campaigns with beauty and wellness creators. You will identify creators across platforms, negotiate collaborations, and brief influencers to deliver on-brand content that resonates with Soulflower’s audience.

Role requires managing multiple campaigns, tracking ROI, and collaborating with Content, Social Media, Creative, and Performance Marketing teams to stay ahead of creator trends.

Qualifications

• Experience in planning and executing influencer campaigns across platforms.

Responsibilities

• Develop and execute Influencer Marketing strategies aligned with brand and business objectives.
• Identify, evaluate, and build relationships with relevant Influencers and Content Creators across Instagram, YouTube, and other platforms.
• Manage end-to-end Influencer Campaigns, including research, outreach, negotiations, briefing, content approvals, and execution.
• Develop creative campaign concepts and Influencer briefs aligned with Soulflower’s brand voice.
• Track campaign performance across reach, engagement, views, conversions, and ROI.
• Maintain an updated Influencer database covering partnerships, costs, deliverables, and performance.
• Collaborate with Content, Social Media, Creative, and Performance Marketing teams to execute campaigns effectively.
• Stay updated on Creator trends, Social Media developments, and emerging Influencers.
• Manage gifting, barter, paid collaborations, and affiliate Influencer programs.

Skills

Influencer marketing

Campaign management

Outreach & negotiation

Relationship building

Job description

• Develop and execute Influencer Marketing strategies aligned with brand and business objectives.
• Identify, evaluate, and build relationships with relevant Influencers and Content Creators across Instagram, YouTube, and other platforms.
• Manage end-to-end Influencer Campaigns, including research, outreach, negotiations, briefing, content approvals, and execution.
• Develop creative campaign concepts and Influencer briefs aligned with Soulflower’s brand voice.
• Track campaign performance across reach, engagement, views, conversions, and ROI.
• Maintain an updated Influencer database covering partnerships, costs, deliverables, and performance.
• Collaborate with Content, Social Media, Creative, and Performance Marketing teams to execute campaigns effectively.
• Stay updated on Creator trends, Social Media developments, and emerging Influencers.
• Manage gifting, barter, paid collaborations, and affiliate Influencer programs.

Key Responsibilities

• Develop and execute Influencer Marketing strategies aligned with brand and business objectives.
• Identify, evaluate, and build relationships with relevant Influencers and Content Creators across Instagram, YouTube, and other platforms.
• Manage end-to-end Influencer Campaigns, including research, outreach, negotiations, briefing, content approvals, and execution.
• Develop creative campaign concepts and Influencer briefs aligned with Soulflower’s brand voice.
• Track campaign performance across reach, engagement, views, conversions, and ROI.
• Maintain an updated Influencer database covering partnerships, costs, deliverables, and performance.
• Collaborate with Content, Social Media, Creative, and Performance Marketing teams to execute campaigns effectively.
• Stay updated on Creator trends, Social Media developments, and emerging Influencers.
• Manage gifting, barter, paid collaborations, and affiliate Influencer programs.

Note: Working days: 6 days; off on Thursday and Sunday working.

About Company: Combining beauty and fun, Soulflower is India's leading homegrown brand of natural aroma products and a pioneer of the unique concept of 'spa at home' which has become a revolution today! Soulflower offers tempting, exciting, natural, handmade, and vibrant spa products that will transform your hectic urban life into an oasis of peace and calm.