Influencer Marketing Executive

Sotrue; Dadri; On-site; INR 450,000 - 650,000; Full time

Benefits offered by this job

Hands-on campaigns

Growth opportunities

Collaborative environment

Top creator collaborations

Job summary

Sotrue is India’s first glow-first beauty brand, reimagining glow not just as a finish but as a feeling. We create effortless, everyday skincare–makeup hybrids made for Indian skin tones, climates, and lifestyles.

Role Overview: We are seeking a strategic and creative Senior Influencer Marketing Executive to lead influencer initiatives. The ideal candidate should have a strong understanding of influencer ecosystems and a track record of executing high-impact campaigns.

Qualifications

• Bachelor’s degree in Marketing, Communications, Media, or related field.
• Strong interest in influencer marketing and social media.
• Basic understanding of Instagram, YouTube, and creator trends.
• Good communication and organizational skills.
• Ability to manage multiple tasks and deadlines.
• Proficient in Google Sheets/Excel and basic reporting.
• Freshers or candidates with up to 2+ years of experience welcome.

Responsibilities

• Research and identify relevant influencers across platforms.
• Assist in influencer outreach and relationship management.
• Coordinate content deliverables, timelines, and approvals.
• Support campaign execution and daily communication with influencers.
• Track campaign performance and maintain reports.
• Ensure influencers follow brand guidelines and disclosure rules.
• Stay updated on influencer marketing trends and platform changes.

Skills

Influencer marketing

Social media

Communication

Organization

Google Sheets/Excel

Multi-tasking

Freshers welcome

Education

Bachelor’s degree in Marketing, Communications, Media

Tools

Google Sheets

Excel

Job description

Designation: Influencer Marketing Executive

Sotrue is India’s first glow-first beauty brand, reimagining glow not just as a finish but as a feeling. We create effortless, everyday skincare–makeup hybrids made for Indian skin tones, climates, and lifestyles.Built for the women of Bharat who want glow they can trust, Sotrue blends high-performance formulas, inclusive shades, and relatable storytelling to make beauty simple and accessible.With strong presence across D2C, marketplaces, and quick commerce, we’re scaling fast - on track to reach ₹500 Cr ARR by 2029.Our leadership team includes professionals from Bain & Co. and KPMG.

Role OverviewWe are seeking a strategic and creative Senior Influencer Marketing Executive to lead influencer initiatives. The ideal candidate should have a strong understanding of influencer ecosystems, excellent relationship-building skills, and a track record of executing high-impact campaigns. This role will own the influencer marketing function and collaborate closely with marketing, creative, and brand teams to drive brand awareness, engagement.

Key Responsibilities

• Research and identify relevant influencers across platforms (Instagram, YouTube, etc.)
• Assist in influencer outreach and relationship management
• Coordinate content deliverables, timelines, and approvals
• Support campaign execution and daily communication with influencers
• Track campaign performance and maintain reports
• Ensure influencers follow brand guidelines and disclosure rules
• Stay updated on influencer marketing trends and platform changes

Requirements

• Bachelor’s degree in Marketing, Communications, Media, or related field (or equivalent experience)
• Strong interest in influencer marketing and social media
• Basic understanding of Instagram, YouTube, and creator trends
• Good communication and organizational skills
• Ability to manage multiple tasks and deadlines
• Proficient in Google Sheets/Excel and basic reporting
• Freshers or candidates with up to 2+ years of experience are welcome

Good to Have (Not Mandatory)

• Prior internship or hands-on experience in influencer or digital marketing
• Familiarity with influencer tools/platforms
• Basic understanding of analytics and KPIs
• Creative mindset and attention to detail

What We Offer

• Hands-on experience with real influencer campaigns
• Learning and growth opportunities in digital marketing
• Collaborative and creative work environment
• Opportunity to work with top creators and brands