Influencer Marketing Associate

Leap; Bengaluru; On-site; INR 600,000 - 800,000; Full time

Job summary

A leading education marketing company in Bengaluru is looking for an Influencer Marketing Associate. The role involves identifying and onboarding influencers, building relationships, negotiating deals, and executing creative marketing campaigns for various products. Ideal candidates should have excellent communication skills, an extroverted personality, and be well-versed in current social media trends and analytics. The company seeks a passionate individual eager to leverage social media to enhance the educational success of Indian students.

Qualifications

• Extrovert personality, comfortable networking and building rapport.
• Analytical mindset to track influencer performance & campaign ROI.
• Up-to-date with Instagram/YT/Reels/TikTok trends.

Responsibilities

• Identify, shortlist, and onboard relevant micro and mid-tier influencers.
• Build and maintain long-term relationships with influencers.
• Negotiate deals that maximize ROI while staying within budget.

Skills

Excellent communication skills

Negotiation skills

Social media knowledge

Trend analysis

Job description

Overview

Job Description – Influencer Marketing Associate

We're looking for a high-energy Influencer Marketing Associate to join Leap’s Marketing team. This role is perfect for someone who loves creators, thrives in social spaces, and knows how to make collaborations fun yet impactful. If you’re the kind of person who always knows the latest content trend, loves networking, and has a knack for convincing people—this role is for you.

Responsibilities

• Identify, shortlist, and onboard relevant micro and mid-tier influencers (Instagram, YouTube, etc.) for campaigns.
• Build and maintain long-term relationships with influencers, creators, and agencies.
• Negotiate deals that maximize ROI while staying within budget.
• Monitor content trends, formats, and viral opportunities to plug Leap campaigns naturally.
• Coordinate influencer briefs, ensure timely content delivery, and track performance metrics.
• Brainstorm and execute creative influencer campaigns for IELTS, study abroad, and other Leap products.
• Maintain a creator database (size, niche, engagement, cost).

Requirements

• Extrovert personality – comfortable networking and building rapport.
• Excellent communication & negotiation skills – both written and verbal.
• Up-to-date with Instagram/YT/Reels/TikTok trends.
• Analytical mindset to track influencer performance & campaign ROI.
• Bonus: Prior experience in influencer marketing or creator partnerships.

Who You Are

• A deal-closer.
• Social media nerd – spends time on reels/shorts not just for fun, but to decode trends.
• Content-friendly – you understand what “works” and what “flops.”
• Entertainment-focused – you know how to make boring topics fun.
• Passionate about education and helping Indian students succeed abroad.

Influencer & Relationship Management, Communication & Negotiation, Trend Analysis & Creative Thinking