Influencer Marketing and Content Strategist

HolyHeaden; Mumbai; On-site; INR 600,000 - 900,000; Full time

Job summary

HOLYHEADEN in Mumbai seeks a creative influencer marketing professional to own collaborations and content ideas, turning conversations into partnerships and coordinating everything needed to produce content.

You’ll manage outreach, briefs, and timelines, build strong creator relationships, and collaborate with our ads team to ensure campaigns reflect the brand. This is a full-time, on-site role at our Mumbai office.

Qualifications

• Strong influencer marketing skills (discovery, outreach, negotiation, relationship management, and campaign coordination).
• Content calendars, brand messaging, multi-channel campaigns alignment.

Responsibilities

• Turn influencer conversations into collaborations and coordinate terms, deliverables and timelines.
• Build relationships with creators and identify opportunities for repeat collaborations.
• Coordinate permissions for partnership ads and whitelisting with the ads team.
• Keep conversations and terms updated in the tracking sheet.

Skills

Influencer marketing

Content strategy

Social media management

Creative content

Relationship management

Campaign coordination

Communication

Education

Bachelor’s degree in Marketing, Communications, Media, Fashion Management, or related field

Tools

Google Sheets

Job description

HOLYHEADEN is a fashion and streetwear brand built around detailed design, embroidery and storytelling. We care about the thought behind our products and how that comes through in our content.

We’re looking for someone creative who enjoys talking to people, understands fashion and wants to take ownership of our influencer collaborations and content ideas.

Role Description

You’ll turn existing influencer conversations into collaborations, build lasting relationships with creators and help develop content for our brand and advertising campaigns.

Our influencer workflow is already organised on Google Sheets. Interns handle scouting and initial outreach. You’ll take conversations forward, agree on collaborations and coordinate everything needed to get the content made.

This is a full-time role at our Mumbai office, suited to someone who wants to become part of the team and grow with the brand over the long term.

What you’ll do

Influencer collaborations and relationships

• Continue conversations with influencers who have already been scouted and contacted.
• Discuss collaboration terms, products, deliverables and timelines within the brand’s approved guidelines.
• Follow up consistently and take collaborations from initial interest through to content delivery.
• Build relationships with creators and identify opportunities for repeat collaborations.
• Coordinate creator permissions for partnership ads and whitelisting with our ads team.
• Keep Google Sheets updated with conversation status, agreed terms, deadlines and next steps.

Content ideas and creative direction

• Develop content ideas that fit HOLYHEADEN’s products, identity and audience.
• Come up with different hooks, angles and formats for different audience personas.
• Write clear creator briefs with references, key messages and expected deliverables.
• Understand each creator’s style and help them make content that feels natural while communicating the brand well.
• Stay curious about streetwear, fashion, creators and content trends, and judge what is relevant to the brand.
• Work with our ads team to understand what content is needed and discuss new creative variations.
• Use feedback from the ads team to improve future influencer briefs and content.
• Coordinate with our in-house team on products, shoots, assets and content delivery.
• Keep collaborations moving and make sure everyone knows what needs to happen next.

AI creative support

• Help with a smaller part of the role involving AI image and video generation.
• Learn the tools and workflows we use, with guidance and training from the team.

Qualifications

• Strong influencer marketing skills, including influencer discovery, outreach, negotiation, relationship management, and campaign coordination.
• Content strategy capabilities, such as developing content calendars, defining brand messaging, planning multi-channel campaigns, and aligning content with business objectives.
• Social media and digital marketing skills, including familiarity with major platforms (Instagram, TikTok, YouTube, etc.), audience engagement, basic performance analysis, and understanding of streetwear and fashion trends.
• Creative content skills, including copywriting, storytelling, and the ability to collaborate on visual content (photo, video, and short-form content formats).
• Analytical skills to interpret campaign data, measure ROI, and refine influencer and content strategies based on insights.
• Excellent written and verbal communication skills, with the ability to present ideas clearly and collaborate effectively with cross-functional teams.
• Prior experience in fashion, streetwear, or lifestyle brands is highly beneficial; agency or brand-side influencer marketing experience is a plus.
• Bachelor’s degree in Marketing, Communications, Media, Fashion Management, or a related field, or equivalent practical experience.
• Ability to work on-site in Mumbai, manage multiple projects simultaneously, and adapt quickly to a fast-paced, creative environment.