Brand & Content Executive

Uplers Solutions Private Limited.; India; Remote; INR 350,000 - 650,000; Full time

Job summary

House of Suman, India's first self-manufacturing sneaker and streetwear brand, is seeking a Brand & Content Executive to own our online voice. You'll plan and execute our Instagram and cross-platform content strategy end-to-end, from content calendar to Reels production and trend-jacking, becoming a recognisable face of the brand online.

Based in India with remote-friendly days, you will work with creators, coordinate shoots, track engagement, and iterate on what works.

Qualifications

• Proven engagement, quality over follower count.
• Ability to independently plan a content calendar.
• Experience at a D2C or fashion/lifestyle brand.
• Willingness to appear on camera for Reels and styling content.

Responsibilities

• Plan and run Instagram strategy and calendars across multiple platforms.
• Create Reels, campaigns and creative concepts.
• Coordinate shoots, styling and production with the video editor.
• Spot trends and act quickly on cultural moments.
• Work with creators and influencers to build the HOS community.
• Track performance and optimize engagement rate.
• Appear on camera for Reels and styling content.

Skills

Engagement analytics

Content planning

D2C/fashion experience

On-camera presence

Tools

CapCut AI

Runway

Job description

Experience: 1.00 + years

Salary: Confidential (based on experience)

Shift: (GMT+05:30) Asia/Kolkata (IST)

Opportunity Type: Remote

Placement Type: Full time Permanent Position

(*Note: This is a requirement for one of Uplers' client - House of Suman)

What do you need for this opportunity?

House of Suman is Looking for:

About House Of Suman (HOS)

House of Suman is India's first self-manufacturing sneaker and streetwear brand, building its digital presence from the ground up. Unlike other sneaker brands that outsource production, HOS owns its manufacturing unit — giving the team real authority to talk quality, comfort, and craft. We're at an exciting inflection point: launching our Instagram presence and online store, and we need a creative force to help us own the cultural conversation around Indian sneakers.

About The Role

As Brand & Content Executive, you'll be the idea and voice person behind HOS's online presence — planning and executing our Instagram and cross-platform content strategy end-to-end, from content calendar to Reels production to trend-jacking. Over time, you'll become a recognisable face of the brand online.

What You'll Do

• Plan and run Instagram strategy and content calendars across platforms (Instagram, YouTube Shorts, LinkedIn, Pinterest, Threads)
• Create Reels, campaigns and creative concepts that stop the scroll
• Coordinate shoots, styling and production with the video editor
• Spot trends and cultural moments and act on them quickly
• Work with creators and influencers and build the HOS community
• Track performance and improve what works — engagement rate is the north star, not follower count
• Appear on camera for Reels, try-ons and styling content as a brand face

Must Haves

• Evidence of real engagement on content you've made — quality of engagement matters more than follower count
• Ability to independently plan a content calendar and take an idea from concept to post without hand-holding
• Prior experience at a D2C or fashion/lifestyle/streetwear brand (startup or agency) or consumer brands
• Comfort on camera — able and willing to appear in Reels, try-ons and styling content

Good to Have

• Personal Instagram handle with above-average engagement
• Experience coordinating with influencers or creators
• Familiarity with AI content tools (CapCut AI, Runway, etc.)
• Currently based in Jaipur or Gurugram

Location & Working Style

• Based in Gurugram or Jaipur
• Hybrid/remote-flexible for content creation days; periodic in-person meetups and factory shoots at Bahadurgarh when required
• Openness to work on weekends when required