IIM Bangalore Open Programmes Marketing Recruitment 2026 – Apply Online

Indian Institute of Management Bangalore; Bengaluru; On-site; INR 657,000 - 803,000; Full time

Job summary

Indian Institute of Management Bangalore invites applications for Open Programmes Marketing – EEP on a contract basis in Bengaluru. The role focuses on generating leads, engaging aspirants and sponsoring organisations, and converting them into paid participants for Open Enrolment programmes.

The incumbent will manage end-to-end sales and marketing efforts, develop data-driven strategies, create MIS/dashboards, and collaborate with faculty, external stakeholders, and the DM team.

Qualifications

• Graduate with at least 3 years of Sales and Marketing experience in a B2B or B2C environment.
• MBA or postgraduate degree from a reputed institution is preferred.
• Experience in Open Enrolment marketing and higher education sector is a plus.

Responsibilities

• Handle inbound and outbound leads and close sales once paid.
• Provide data analytics and feedback to optimize digital marketing campaigns.
• Design marketing collaterals (videos, graphics, text) for webpages, brochures, and testimonials.
• Own end-to-end sales and marketing for assigned programmes and devise go-to-market strategies.
• Analyze data to spot trends and build data-driven strategies; understand competitors.
• Lead end-to-end execution of the Marketing Plan: planning, analysis, execution, tracking, reporting.
• Collaborate with faculty, departments, HR, vendors and the digital marketing team.
• Create MIS and dashboards for stakeholders and contribute to case studies and social content.

Skills

Sales & Marketing

Influencing & persuasion

Analytics & data-driven

Planning & market sensing

Communication

Education

Bachelor's degree

MBA or postgraduate degree (preferred)

Job description

COMPANY NAME Indian Institute of Management Bangalore

IIM Bangalore is hiring for one contract post, Open Programmes Marketing – EEP, in its Executive Education programmes. The pay is an indicative ₹7.30 Lakhs per annum plus additional benefits. You can apply if you are a graduate with at least 3 years of Sales and Marketing experience in a B2B or B2C environment. Online applications close on 13 November 2026, and only shortlisted candidates will be contacted.

IIMB Open Programmes Marketing – EEP Recruitment 2026 Overview

Detail

Information

Organisation Indian Institute of Management Bangalore (IIMB)

Reference number IIMB/HR/RECT/2026/63

Post Open Programmes Marketing – EEP

Total vacancies 1 (the notice does not print a number)

Type of appointment Contract basis

Remuneration ₹7.30 Lakhs per annum (indicative), plus additional benefits

The official notification does not specify the age limit or the application fee.

About IIMB

The notice describes the Indian Institute of Management Bangalore (IIMB) as a leading management school in Asia. Under the IIM Act of 2017, IIMB is an Institute of National Importance. Its sector is listed as Higher Education. This post sits in the Executive Education (EEP) open programmes team.

Post

Pay

Open Programmes Marketing – EEP 1 ₹7.30 Lakhs per annum (indicative), plus additional benefits

The salary is paid monthly. The final pay depends on the candidate's profile.

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Open Enrolment programmes are either Short-duration Programmes (SDPs) of 3-6 days or Long-duration Programmes that run over 6 months to 1 year. This is an individual contributor Sales role in a B2C and B2B context. The job is to generate leads (aspirants), engage with them and turn them into paid participants for each cohort. The duties are:

• Handle all inbound and outbound leads and close each sale when the finalised candidate pays. Follow up with direct aspirants and sponsoring organisations by phone, email and in person.
• Provide data analytics and feedback on what is and is not working, to fine-tune Digital Marketing campaigns. Understand how social media campaigns are run and what goes into social media posts.
• Work with the DM team to design marketing collaterals, such as videos, graphic artwork and text for webpages, brochures and testimonials, across different media platforms.
• At the top end of the role, own the end-to-end Sales and Marketing of the assigned programmes and devise a go-to-market strategy for them.
• Analyse past data to spot broad trends and build data-driven strategies. Understand similar products in the market.
• Lead end-to-end execution of the Marketing Plan: campaign planning, analysis, execution, tracking, reporting and troubleshooting. Monitor and optimise campaigns.
• Work with internal and external stakeholders, such as faculty, other departments, corporate L&D/HR, vendors and the digital marketing team.
• Create MIS and dashboards for all stakeholders. Give inputs for case studies, brochures and videos for social media and the website.

IIMB Open Programmes Marketing – EEP Eligibility 2026

Mandatory qualification and experience

• The candidate should be a graduate.
• At least 3 years of experience in Sales and Marketing in a B2B or B2C environment.

Preferred

• An MBA or postgraduate degree in a relevant discipline from a reputed institution.
• Prior sales experience in the higher education sector (an added advantage).

Key skills and abilities

• Sales and Marketing skills
• Influencing and persuasion skills, along with an understanding of competing programmes
• Analytical, planning, market scanning and market sensing skills
• Self-motivation and ownership of tasks, with timely completion
• Excellent oral and written communication across levels of managers and senior leadership
• Organised and meticulous working, and the ability to multi-task
• Excellent interpersonal skills with internal and external stakeholders

Check the official notification for the full eligibility for this post.

Event

Date

Notice date 29.10.2026

Closing date for applications 13.11.2026

Selection Process

Only shortlisted candidates will be told that they have been shortlisted. Shortlisted candidates then have an interview. The notice expects candidates to go through the IIMB Executive Education website, https://eep.iimb.ac.in/ , before the interview.

Service Conditions

The appointment is on a contract basis with a monthly salary. The contract can be renewed if performance is satisfactory.

IIM Bangalore Open Programmes Marketing – EEP Recruitment 2026 - FAQs

Q1. How much experience do I need for the IIMB Open Programmes Marketing post?

You need at least 3 years of Sales and Marketing experience in a B2B or B2C environment.

Q2. Is an MBA compulsory?

No. A graduate degree is the requirement. An MBA or postgraduate degree in a relevant discipline from a reputed institution is preferred.

Q3. What salary does this post offer?

The indicative pay is ₹7.30 Lakhs per annum plus additional benefits, paid as a monthly salary. The final pay depends on the candidate's profile.

Q4. Is this a permanent job?

No. It is a contract appointment that can be renewed if performance is satisfactory.

Q5. Does experience in education sales help?

Yes. Prior sales experience in the higher education sector is an added advantage.

Q6. Which programmes will the selected candidate market?

The candidate will market IIMB's Open Enrolment programmes. These are Short-duration Programmes of 3-6 days and Long-duration Programmes that run over 6 months to 1 year.

Q7. What proof of current pay do I need to upload?

You need payslips for the last 3 months, or 3 months' income proof. You also need all your experience letters.

Q8. Will every applicant hear back from IIMB?

No. Only shortlisted candidates will be contacted. They should go through the website https://eep.iimb.ac.in/ before the interview.

Q9. What happens if I leave out a document?

Applications without the required documents will be treated as incomplete and will not be considered.