Hospital Marketing Manager

Intuitive; Bengaluru; On-site; INR 1,200,000 - 1,800,000; Full time

Benefits offered by this job

Health insurance

Job summary

Intuitive in Bengaluru is seeking a Hospital Marketing Manager to develop and lead marketing programs that drive technology adoption for prioritized hospital customers. You will collaborate with sales, training, clinical affairs, and other stakeholders to execute strategic initiatives across focus geographies.

The role involves building assets and dashboards to promote value to executives and care teams, scaling programs such as reference sites and webinars while advancing the RAS value

Qualifications

• Develop and implement hospital marketing programs to drive technology adoption.
• Collaborate with internal teams including marketing, sales, training, clinical affairs, legal, regulatory, and compliance.

Responsibilities

• Robotic Assisted Surgery (RAS) value proposition to C-Suites and care teams.
• Develop awareness and activation plans for target accounts to advance dV surgery adoption.
• Scale assets and programs for executive value discussions (webinars, site visits).
• Collaborate with capital sales to articulate value messages and create sales enablement assets.
• Establish relationships with surgeons and care teams to promote intelligent surgical care delivery.
• Support economic value generation through clinical evidence and data dashboards.
• Co-create content and amplify best practices for running robotic programs.
• Develop ecosystem marketing strategies and partnerships across healthcare providers and stakeholders.
• Lead competitive intelligence to inform strategy and portfolio planning.

Job description

Job Description

Develop, lead and implement hospital marketing programs to drive technology adoption for prioritized customers. Hospital Marketing Manager will have a critical role within the organization driving marketing strategies and enabling commercial teams to drive executive awareness, conversion, and advocacy for Intuitive.

This position will be responsible for development and coordination of various strategic and tactical hospital marketing initiatives. The individual will develop and scale best-in-class marketing assets, programs and standards to promote the value of Intuitive to executives and care teams across focus geographies. The role requires close collaboration with internal Intuitive stakeholders including other marketing departments, capital and clinical sales, training, clinical affairs, legal, regulatory, and compliance to execute key initiatives such as:

• Engage in market research activities for lead generation.
• Programmatic approach to developing deeper executive partnerships.
• Market development to accelerate technology adoption in focus markets.

The individual is expected to operate in a fast-paced environment as a marketing expert leading programs, tool creation and programmatic market development.

Roles and Responsibilities

• Robotic Assisted Surgery(RAS) Value Proposition to C-Suites and Care Teams
  • Support Technology Expansion: Develop and execute a strong awareness and activation plan for enabling key executive champions in target accounts in focus geographies to advance dV surgery adoption.
  • Support Programmatic Excellence in RAS through best-in-class practices observation, amplification and implementation across different accounts.
  • Peer-to-Peer Programs: Scale assets and programs established for executive value discussions such as peer to peer advocacy channels, webinars, and reference site visits.
• Sales Enablement
  • Collaborate with the capital sales to ensure sales teams master the articulation of value messages, overcoming objections and provide impactful customer experiences.
  • Understand the promotion and messaging asset needs of sales teams and build these high impact sales enablement assets such as Reference selling toolkits, Executive profiles, success case studies, data driven dashboards, presentations, brochures, videos and handouts.
• Enable and develop Robotic Health Care Ecosystem
  • Establish surgeon, care team, surgical center and ongoing relationships with the goal of making ISI the preferred industry partner for intelligent surgical care delivery.
  • Support the economic value of Clinical Evidence generation -
• Marketing Capabilities:
  • Co-create the content and amplify the best-in-class practices for successfully running a robotic program
  • Account level Data-dashboards for Executive level decision making
  • Support advocacy events with Executives and care team members
  • Cross functional collaboration and alignment
• Competitive Intelligence
  • Lead the competitive intelligence function by monitoring market dynamics, competitor strategies, emerging technologies, and commercial trends to inform business decisions.
  • Develop actionable insights through competitor benchmarking, win-loss analysis, pricing intelligence, and market research to strengthen commercial strategy.
  • Translate market intelligence into strategic recommendations that influence portfolio planning, product positioning, customer engagement, and long-term growth priorities.
  • Establish a regular executive intelligence cadence, delivering insights and strategic implications to senior leadership and cross-functional teams.
• Ecosystem Marketing
  • Develop and execute ecosystem marketing strategies that strengthen partnerships across healthcare providers, professional societies, digital health organizations, policymakers, and industry stakeholders.
  • Build strategic collaborations that enhance brand credibility, accelerate market development, and expand access to innovation across the healthcare ecosystem.
  • Drive integrated stakeholder engagement initiatives that position the organization as a trusted thought leader and long-term partner in advancing healthcare transformation.
  • Identify and cultivate new ecosystem opportunities that support commercial growth, advocacy development, and sustainable market expansion