Hiring For AREA Development Manager/ AREA SALES Manager/SSM
Mildstone Plaster
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Job summary
Mildstone Plaster (OPC) Pvt. Ltd. is hiring an Area Sales Manager / Territory Sales Manager to develop the assigned territory, drive primary and secondary sales, and expand the distributor and dealer network.
The role involves extensive market visits, territory mapping, and executing company sales strategies to achieve sustained growth. The ideal candidate will have 3 to 15 years of experience in Building Materials / Construction / FMCG and should be willing to travel within the territory to
Qualifications
- 3 to 15 years of relevant experience in Building Materials / Construction / FMCG or related industries.
Responsibilities
- Achieve monthly, quarterly and annual primary and secondary sales targets for the territory.
- Drive sales growth across all products and categories.
- Develop and implement territory-level sales strategies.
- Monitor sales performance and take corrective action.
- Increase product visibility and market share within the territory.
- Identify and appoint Distributors / Super Stockists in the area.
- Map potential distributors and assess their capabilities.
- Support distributors in the initial period and ensure active market development.
- Identify new dealers and retail counters and expand the network.
- Ensure secondary sales movement from distributors to dealers/retailers.
- Coordinate with BDEs and field teams to improve market coverage.
- Monitor stock availability and ensure product availability at points of sale.
Skills
Job description
Position: Area Sales Manager / Territory Sales Manager
Department: Sales & Business Development
Industry: Building Materials / Construction Products
Job Location: preferred home town
Reporting To: Sales Coordinator/ Sales Head
Employment Type: Full-Time
Probation Period: 1 Month
Salary: As per experience + applicable incentives & allowances
Experience: [3 TO 15] Years in Building Material / Construction / FMCG / Channel Sales
Mildstone Plaster (OPC) Pvt. Ltd. is a manufacturer and supplier of quality construction and finishing products under the Elite Gold brand.
Our product portfolio includes Elite Gold Premium Wall Putty, Elite Gold Tile Adhesive, Elite Gold LWC, Elite Gold Gypsum Plaster, Elite Gold Exterior Cement Paint, Elite Gold Decorative White Cement, and other construction-related products.
The company focuses on developing a strong distribution network, providing quality products at competitive prices, and building long-term relationships with dealers, distributors, retailers, contractors and other channel partners.
The Area Sales Manager / Territory Sales Manager will be responsible for developing the assigned territory, achieving monthly, quarterly and annual primary and secondary sales targets, expanding the distributor and dealer network, increasing market penetration and ensuring strong relationships with channel partners.
The position requires extensive market visits, territory mapping, distributor/dealer development and effective execution of company sales strategies.
- Achieve monthly, quarterly and annual primary and secondary sales targets for the assigned territory.
- Drive sales growth across all assigned products and product categories.
- Develop and implement effective territory-level sales strategies.
- Monitor sales performance and take corrective action wherever required.
- Increase product visibility and market share within the assigned territory.
- Identify and appoint suitable Distributors / Super Stockists in the assigned territory.
- Complete territory and market mapping to identify potential business opportunities.
- Evaluate distributor potential, infrastructure, market reach and financial capability.
- Support newly appointed distributors during the initial handholding period.
- Ensure distributors are actively generating business and developing their respective markets.
- Identify new dealers, sub-dealers and retail counters.
- Expand the width and depth of the distribution network.
- Increase the number of active dealers and retail counters.
- Map high-potential dealers and retail outlets to improve counter share.
- Develop strong and long-term relationships with dealers and distributors.
- Drive secondary sales through the distributor and dealer network.
- Ensure effective product movement from distributors to dealers/retailers.
- Work closely with BDEs and field sales teams to improve market coverage.
- Monitor stock availability and ensure adequate product availability in the market.
- Focus on product liquidation and increasing market rotation.
Performance will be evaluated based on:
- Achievement of primary sales targets.
- Achievement of secondary sales targets.
- New distributor / super stockist appointments.
- New dealer and sub-dealer additions.
- Increase in active retail counters.
- Territory coverage and market expansion.
- Product-wise sales growth.
- Distributor and dealer productivity.
- Market penetration and counter share.
- PJP / DSR compliance and reporting.
- Promotional activity execution.
- Collection and payment discipline as per company policy.
.
- [3 to 15 ] years of relevant experience in Building Materials / Construction Materials / Cement / Wall Putty / Gypsum / Tile Adhesive / Paints / Hardware / FMCG or related industries.
- Strong sales and business development skills.
- Distributor and dealer network development.
- Excellent communication and negotiation skills.
- Market mapping and territory development.
- Relationship management.
- Team handling and coordination.
- Target-oriented approach.
- Good knowledge of the local market.
- Willingness to travel extensively within the assigned territory.
- Competitive salary as per experience and company policy.
- 1% incentive on sales achieved above the applicable target, subject to company terms and conditions.
- Company leads may be provided wherever applicable.
- Senior management / senior sales team visit support may be provided as required.
- TA/DA eligibility after applicable distributor/super stockist appointment, as per company policy and expense structure.
- Additional growth opportunities based on performance.
- Company HR policies and leave management rules will apply.
Target Achievement Distributor Appointment Dealer Network Expansion Market Mapping Secondary Sales Counter Development Team Coordination Promotional Activities PJP/DSR Compliance Market Expansion
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