Area Sales Manager Job ID: 415957

The Big Advantage; India; On-site; INR 700,000 - 1,400,000; Full time

Job summary

The Big Advantage is seeking an Area Sales Manager to drive cement sales in the assigned territory. You will manage dealer and distributor networks, develop new markets, and work toward monthly, quarterly, and annual targets.

You will monitor market trends, coordinate with logistics, support channel partners, and implement promotional schemes while ensuring product availability and timely payments. Travel across the territory is expected as you expand coverage and build strong customer

Qualifications

• 5–8 years of relevant sales experience in the cement industry.
• Graduate in any discipline; MBA in Marketing or Sales preferred.
• Strong communication, negotiation, and relationship-management skills.
• Willingness to travel extensively within the territory.
• Knowledge of dealer and distributor management.

Responsibilities

• Achieve monthly, quarterly, and annual sales targets for the assigned area.
• Develop and maintain relationships with dealers, distributors, retailers, and contractors.
• Appoint new dealers and expand distribution network.
• Monitor market trends, competitor activities, pricing, and customer requirements.
• Ensure product availability and improve market penetration across the territory.
• Conduct regular market visits and support channel partners in increasing sales.
• Coordinate with logistics and supply chain for timely delivery.
• Implement promotional schemes, marketing activities, and brand-building initiatives.
• Monitor dealer outstanding payments and ensure timely collection of dues.
• Prepare daily, weekly, and monthly sales reports and sales forecasts.
• Lead and motivate the sales team to achieve business objectives.

Skills

Territory management

Channel sales

Market expansion

Sales planning

Customer relationships

Credit control

Team management

Education

MBA in Marketing or Sales

Graduate in any discipline

Tools

MS Excel

CRM software

Job description

We are looking for a dynamic and result-oriented Area Sales Manager with 5-8 years of experience in the cement industry. The candidate will be responsible for driving sales growth, managing dealer and distributor networks, developing new markets, and achieving sales targets within the assigned territory.

Key Responsibilities

• Achieve monthly, quarterly, and annual sales targets for the assigned area.
• Develop and maintain strong relationships with dealers, distributors, retailers, and contractors.
• Appoint new dealers and expand the company's distribution network.
• Monitor market trends, competitor activities, pricing, and customer requirements.
• Ensure product availability and improve market penetration across the territory.
• Conduct regular market visits and support channel partners in increasing sales.
• Coordinate with the logistics and supply chain teams to ensure timely product delivery.
• Implement promotional schemes, marketing activities, and brand-building initiatives.
• Monitor dealer outstanding payments and ensure timely collection of dues.
• Prepare daily, weekly, and monthly sales reports and sales forecasts.
• Lead and motivate the sales team to achieve business objectives.

Eligibility Criteria

• Graduate in any discipline; an MBA in Marketing or Sales will be an added advantage.
• 5-8 years of relevant sales experience in the cement industry.
• Good knowledge of dealer and distributor management and the local market.
• Proven track record of achieving sales targets.
• Strong communication, negotiation, and relationship-management skills.
• Willingness to travel extensively within the assigned territory.
• Proficiency in MS Excel and sales reporting tools is preferred.

Key Skills

• Territory and channel sales management
• Dealer and distributor development
• Market expansion and competitor analysis
• Sales planning and target achievement
• Customer relationship management
• Payment collection and credit control
• Team management and problem-solving

Key Performance Indicators (KPIs)

• Monthly and annual sales volume achievement
• Dealer network expansion
• Market share and territory growth
• Dealer productivity and secondary sales
• Outstanding payment collection
• Sales team productivity and market coverage