Head Product Marketing

Butter Story; Lucknow; On-site; INR 2,500,000 - 4,000,000; Full time

Job summary

Butter Story in Lucknow is seeking an experienced Product Manager to lead product strategy, driving growth through new launches and enhancements, while coordinating marketing campaigns across digital, social media, and email channels.

The role requires 5-10 years in product management, a proven track record of revenue-driven strategies, strong digital marketing knowledge, and excellent analytical abilities to transform data into actionable insights.

Qualifications

• 5-10 years of experience in product management or a related field.
• Proven track record of developing successful product strategies that drive revenue growth.
• Strong understanding of digital marketing principles and ability to leverage them effectively.
• Excellent analytical skills with the ability to interpret complex data sets.

Responsibilities

• Develop product strategies to drive business growth, focusing on new product launches and existing product enhancements.
• Collaborate with cross-functional teams to plan, execute, and monitor marketing campaigns across various channels (digital, social media, email).
• Conduct competitive analysis to identify opportunities for differentiation and develop go-to-market plans accordingly.
• Analyze sales data to inform product decisions and optimize performance.
• Manage budgets for multiple products simultaneously, ensuring effective allocation of resources.

Skills

Product management

Digital marketing

Data analysis

Job description

Roles and Responsibilities

• Develop product strategies to drive business growth, focusing on new product launches and existing product enhancements.
  
• Collaborate with cross-functional teams to plan, execute, and monitor marketing campaigns across various channels (digital, social media, email).
  
• Conduct competitive analysis to identify opportunities for differentiation and develop go-to-market plans accordingly.
  
• Analyze sales data to inform product decisions and optimize performance.
  
• Manage budgets for multiple products simultaneously, ensuring effective allocation of resources.
  

Desired Candidate Profile

• 5-10 years of experience in product management or a related field.
  
• Proven track record of developing successful product strategies that drive revenue growth.
  
• Strong understanding of digital marketing principles and ability to leverage them effectively.
  
• Excellent analytical skills with the ability to interpret complex data sets.