SEO Manager – Organic Growth

Toprankers; Bengaluru; On-site; INR 2,000,000 - 3,000,000; Full time

Benefits offered by this job

Direct impact on revenue

Opportunity for strategic autonomy

Work across high-potential exam categories

Job summary

A prominent edtech company in India is seeking a Head – Organic Marketing to drive their SEO strategy and organic growth across multiple brands. This role involves leadership in defining long-term SEO roadmaps, enhancing SERP visibility, and mentoring the SEO team. Successful candidates will have 4-8 years of experience in SEO, ideally in high-competition industries like EdTech, along with proven skills in technical SEO and content strategies. This position offers a strategic role with the opportunity to significantly impact company growth.

Qualifications

• 4-8 years in SEO or Organic Marketing.
• 3-4 years in a leadership role managing teams.
• Experience in high-competition industries, preferably EdTech.

Responsibilities

• Define and execute a long-term SEO roadmap.
• Lead SEO strategy across all TopRankers verticals.
• Oversee website audits and technical SEO practices.
• Collaborate with teams to create search-intent driven content.
• Lead, mentor, and scale the SEO and content team.
• Build SEO dashboards to track performance.

Skills

Technical SEO

Content SEO

Link building strategies

Algorithm updates

Tools

Google Search Console

GA4

Ahrefs / SEMrush

Screaming Frog

Job description

About TopRankers

TopRankers is one of India’s leading digital-first edtech companies, powering premium brands across competitive exam verticals including IPMAT, CLAT, Judiciary, CUET, CAT and more. With a strong digital presence and multi-brand architecture, we are focused on scaling organic growth as a core acquisition engine.

We are now looking for a Head – Organic Marketing to lead our SEO charter across brands, verticals, and platforms.

Role Overview

The Head – Organic Marketing will own the complete organic growth strategy for TopRankers and its portfolio brands. This is a leadership role responsible for driving high‑intent traffic, improving SERP dominance across exam categories, and building a scalable content and technical SEO engine. The role demands strong strategic thinking, data orientation, team leadership capability, and deep hands‑on expertise in SEO.

Key Responsibilities

• Strategy & Growth Ownership
  • Define and execute a long‑term SEO roadmap aligned with business growth targets.
  • Own organic traffic, keyword rankings, conversion contribution, and revenue attribution.
  • Identify high‑value exam categories, geographies, and user intent clusters for scale.
  • Build a strong organic funnel across awareness, consideration, and conversion stages.
• Multi‑Brand SEO Leadership
  • Lead SEO strategy across all TopRankers verticals (IPMAT, CLAT, Judiciary, CUET, etc.).
  • Develop cluster‑based content architecture and internal linking frameworks.
  • Build authority through topical dominance and structured content ecosystems.
  • Identify and close content gaps across competitor landscapes.
• Technical SEO Excellence
  • Oversee website audits, crawl management, indexing, Core Web Vitals, schema implementation, and site health.
  • Work closely with tech teams to ensure SEO‑friendly development practices.
  • Manage migrations, domain structures, and subfolder/subdomain strategies where needed.
• Content & Editorial Strategy
  • Collaborate with academic and content teams to create search‑intent driven content.
  • Build scalable content production systems (blogs, landing pages, pillar pages, tools).
  • Drive AI‑enabled workflows without compromising quality and search intent alignment.
  • Ensure E‑E‑A‑T compliance and authority‑building strategies.
• Team Leadership & Capability Building
  • Lead, mentor, and scale the SEO and content team.
  • Set KRAs, dashboards, and performance benchmarks.
  • Build SOPs, automation systems, and reporting frameworks.
  • Foster a culture of experimentation and data‑driven decision making.
• Analytics & Performance Tracking
  • Build SEO Dashboards To Track
    • Organic traffic
    • Keyword growth
    • Conversion rates
    • Assisted revenue
    • Domain authority and backlink health
  • Own monthly performance reviews and growth projections.
  • Conduct competitor analysis and benchmark tracking.
• Key Metrics of Success
  • Organic traffic growth (MoM & YoY)
  • Increase in top 3 and top 10 keyword rankings
  • Organic lead generation & revenue contribution
  • Improvement in domain authority
  • Reduction in dependency on paid acquisition

Candidate Profile

Experience

• 4‑8 years in SEO / Organic Marketing.
• Minimum 3‑4 years in a leadership role managing teams.

Experience In High‑competition Industries (EdTech Preferred)

Proven track record of scaling traffic from 0 to significant volumes.

Skills & Expertise

Deep Understanding Of

• Technical SEO
• Content SEO
• Link building strategies
• Algorithm updates

Hands‑on Experience With Tools Like

• Google Search Console
• GA4
• Ahrefs / SEMrush
• Screaming Frog

Strong data interpretation and business acumen.

Experience managing large‑scale content ecosystems.

Leadership Competencies

• Strategic thinker with execution excellence.
• Strong stakeholder management skills.
• Ability to align SEO with revenue goals.
• Ownership mindset and high accountability.

Why Join TopRankers?

• Opportunity to build one of India’s strongest organic growth engines in edtech.
• Direct impact on revenue and brand positioning.
• Work across multiple high‑potential exam categories.
• Leadership role with strategic autonomy.