Head of Sales Marketing

The Hiring Company; Gurugram District; On-site; INR 2,000,000 - 2,500,000; Full time

Job summary

A leading manufacturing firm is seeking a Head of Sales & Marketing to lead their marketing strategy and brand positioning efforts. The ideal candidate will have over 8 years of experience in B2B marketing related to FRP and SMC products. Responsibilities include developing marketing strategies, overseeing branding efforts, and analyzing market trends. This is a full-time position based in Gurugram, India.

Qualifications

• 8+ years of experience in marketing of FRP, SMC, or Composite related products.
• Excellent understanding of B2B marketing and project-based selling.
• Experience with digital marketing platforms is preferred.

Responsibilities

• Develop and implement integrated marketing strategies.
• Oversee creation of marketing materials and strengthen brand visibility.
• Analyze industry trends and competitor strategies.

Skills

B2B marketing

Government procurement systems

Communication skills

Analytical skills

Presentation skills

Digital marketing platforms

Education

MBA in Marketing / Business Development

Tools

MS Office

CRM tools

Job description

Overview

Job Title: Head of Sales & Marketing (8+ yrs) – FRP & SMC Products

Location: Gurgaon

Department: Marketing & Business Development

Reports To: Director

Company: Manufacturing Industries Pvt. Ltd.

About Us:

Manufacturing Industries is a leading manufacturer of advanced FRP Pultrusion and SMC products, and Modular Water Tank Panels, bus body panels, decorative FRP planters. With a strong presence in industrial, infrastructure, and utility sectors, we are expanding our market footprint across India.

Role Overview:

We are seeking a dynamic and experienced Senior Marketing Manager to lead our marketing strategy, brand positioning, and sales enablement activities. The ideal candidate will possess deep knowledge of B2B industrial marketing, preferably in the construction, electrical, infrastructure, or polymer-based products sector. This role demands experience with government bodies, infrastructure firms, and private industrial clients across India.

Responsibilities

• Strategic Planning & Execution – Develop and implement integrated marketing strategies to promote FRP Pultrusion and SMC product lines; identify market opportunities in government tenders, EPC contractors, builders, architects, and distributors.
• Branding & Communication – Oversee the creation of marketing collaterals, brochures, datasheets, case studies, videos, and product presentations; strengthen brand visibility through trade shows, exhibitions, digital marketing, and PR initiatives.
• Market Research & Insights – Analyze industry trends, competitor strategies, and customer behavior to provide actionable insights to sales and leadership teams; monitor pricing trends, and suggest product positioning accordingly; build relationships with contractors, consultants, and PSU/CPWD/PWD tendering authorities for product approvals; support tender participation by coordinating documentation and marketing.
• Digital & Social Media Marketing – Lead B2B digital marketing efforts via LinkedIn, Google Ads, SEO/SEM, and company website; supervise content strategy, campaign execution, and lead generation programs; mentor and guide junior marketing executives and interns; work closely with Sales, Design, and Production teams to align marketing goals with business objectives.

Qualifications & Skills

• MBA in Marketing / Business Development or equivalent
• 8+ years of experience in marketing in FRP, SMC, or Composite related products
• Excellent understanding of B2B marketing, government procurement systems, and project-based selling
• Strong communication, analytical, and presentation skills
• Proficiency in MS Office, CRM tools, and digital marketing platforms
• Experience with FRP, SMC, or construction-related products is preferred

Details

• Seniority level: Director
• Employment type: Full-time
• Job function: Business Development, Sales, and Marketing
• Industries: Chemical Manufacturing, Manufacturing, and Electrical Equipment Manufacturing