Head of Marketing Strategy - Media & Entertainment

Next Step HR; Maharashtra; On-site; INR 3,000,000 - 6,000,000; Full time

Job summary

Next Step HR is seeking a Head of Marketing Strategy – Media & Entertainment to shape the portfolio of content, IPs, and brand initiatives across OTT, digital platforms, and partnerships.

This strategy-first role defines positioning, audience, narrative, launch strategy, and channel approach, while collaborating with creative, production, business, sales and partnerships to translate strategy into campaigns.

Qualifications

• 8–15 years of experience in marketing strategy or related fields.
• Strong track record in media & entertainment, OTT and digital marketing.
• Experience with strategy development for content, IPs, shows, and brands.

Responsibilities

• Lead overall marketing strategy for content, IPs, and entertainment properties.
• Develop go-to-market strategies across OTT, digital, social, creator, influencer, PR, partnerships, and more.
• Define audience, positioning, and messaging for each property.
• Create strategic briefs and coordinate across creative, production, sales and partnerships.
• Stay ahead of digital entertainment trends and AI-enabled tools.

Skills

Marketing strategy

Brand strategy

Content strategy

Entertainment marketing

Digital media

Advertising

Creator economy

Strategic thinking

Storytelling

Stakeholder management

Presentation skills

Job description

Next Step HR is hiring a Head of Marketing Strategy for a leading digital entertainment and media company with a strong presence across original IPs, branded content, brand partnerships, OTT, series, production, distribution, music, and influencer-led content.

The organization operates at the intersection of entertainment, culture, creators, brands, and digital media, creating and commercialising content and entertainment properties across platforms.

ABOUT THE ROLE

We are looking for a Head of Marketing Strategy – Media & Entertainment to lead the strategic thinking and marketing architecture behind the organization's portfolio of content, entertainment properties, IPs, series, productions, and brand-led initiatives.

This is a strategy-first role. The person will be responsible for defining the positioning, audience, narrative, launch strategy, communication approach, channel strategy, and overall marketing direction for content and entertainment properties.

The role requires someone who can look at a content property from a 360° perspective, understand its audience and commercial potential, and build a clear strategic roadmap for taking it to market.

The person will work closely with creative, content, production, business, sales, partnerships, and other teams to translate strategy into execution. Hands-on on-ground campaign implementation is not the primary responsibility of this role.

Experience: 8–15 years

KEY RESPONSIBILITIES

• Lead the overall marketing strategy for upcoming content, IPs, series, productions, and entertainment properties.
• Develop the go-to-market strategy for content launches across OTT, digital, social, creator, influencer, PR, partnerships, and other relevant platforms.
• Define the positioning, target audience, consumer proposition, key narrative, messaging, and communication territory for each property.
• Build strategic frameworks for pre-launch, launch, and post-launch phases.
• Determine how a property should be taken to market, rather than managing the day-to-day execution of the campaign.
• Develop differentiated strategies based on genre, format, audience, platform, content objective, commercial potential, and cultural relevance.
• Identify the right platforms, channels, creators, influencers, partnerships, communities, and cultural moments to amplify a property.
• Develop marketing strategies for original IPs, branded content, brand collaborations, OTT properties, music, influencer-led content, and entertainment formats.
• Work closely with creative and content teams to translate strategic direction into campaign concepts and communication territories.
• Partner with sales and business teams to develop strategic narratives that strengthen brand partnerships and commercial opportunities.
• Analyse audience behaviour, cultural trends, platform trends, content consumption patterns, and competitive activity to inform marketing strategy.
• Develop strategic recommendations based on content performance, audience insights, campaign data, and market trends.
• Identify opportunities for IP extensions, cross-platform opportunities, partnerships, audience expansion, and long-term franchise building.
• Create clear strategic briefs and direction for internal teams, agencies, creative partners, and execution teams.
• Provide strategic oversight across multiple projects while ensuring that each property has a clear and differentiated market proposition.
• Stay ahead of developments across digital entertainment, OTT, social media, creator economy, AI, emerging technologies, and evolving content consumption behaviour.

AI, TECHNOLOGY & NEW-AGE TOOLS

• Demonstrate flexibility and curiosity towards emerging technologies, AI tools, and new-age marketing platforms.
• Stay updated with the latest AI-powered tools, content technologies, research platforms, analytics tools, and marketing technologies that can improve strategic thinking and efficiency.
• Ability to use or understand AI and technology-enabled tools for research, audience insights, ideation, trend analysis, strategy development, content planning, and campaign optimisation will be an advantage.
• The candidate should be technology-savvy and adaptable, with an openness to continuously experiment with new tools and ways of working.

WHAT WE'RE LOOKING FOR

• 8–15 years of experience in marketing strategy, brand strategy, content strategy, entertainment marketing, digital media, advertising, or a related field.
• Strong experience within the Media & Entertainment, Digital Media, OTT, Content, Advertising, or Creator Economy ecosystem.
• Proven experience in developing marketing and go-to-market strategies for content, IPs, shows, entertainment properties, or brands.
• Strong understanding of digital audiences, OTT, social media, creators, influencers, entertainment, and content ecosystems.
• Exceptional strategic and conceptual thinking with the ability to see the larger picture and build a clear roadmap.
• Ability to translate creative ideas and content propositions into strong audience and marketing strategies.
• Strong understanding of Indian pop culture, entertainment trends, digital consumption, and emerging audience behaviours.
• Experience working with senior stakeholders across creative, content, production, sales, partnerships, and business functions.
• Strong presentation, communication, storytelling, and stakeholder management skills.
• Comfortable working in a fast-paced, highly creative and constantly evolving environment.
• A future-facing mindset with strong curiosity around AI, technology, emerging platforms, and new approaches to marketing.

IDEAL CANDIDATE

We are looking for a strategic thinker first and a marketer second—someone who can look beyond individual campaigns and understand the larger opportunity around a piece of content, an IP, a creator, a brand partnership, or an entertainment property.