Head of Growth

AiSensy; Gurugram District; On-site; INR 2,000,000 - 3,000,000; Full time

Job summary

A dynamic technology firm in Gurugram is looking for a Head of Growth to lead self-serve revenue initiatives and optimize product-led growth. The ideal candidate should have 7–12+ years of experience in growth roles, with a strong ability to drive revenue through data-driven strategies and funnel optimization. Responsibilities include managing conversion journeys, leading cross-functional teams, and building a culture of experimentation. Join a team focused on actionable insights and impactful growth.

Qualifications

• 7–12+ years of experience in Growth or related roles.
• Proven ability to manage self-serve revenue funnels.
• Strong analytical skills with experience in cohort and funnel analysis.

Responsibilities

• Own self-serve revenue growth across multiple journeys.
• Improve conversion rates in product journeys and funnel stages.
• Drive product-led growth and monetization initiatives.
• Establish a high-quality experimentation engine.
• Define lifecycle strategies for various communication channels.

Skills

Growth strategy development

Funnel analysis

Cross-functional leadership

Data-driven decision making

Revenue optimization

Job description

Role Overview

We are looking for a business-driven, product-led Head of Growth – Self Serve who will own the end-to-end self-serve revenue engine at AiSensy.

This is not a pure marketing role and not a conventional product role. This is a revenue-owning growth leadership role for someone who can combine business thinking, strong product instinct, analytics depth, lifecycle understanding, and execution excellence.

Key Responsibilities

1. Own self-serve revenue growth

• Own the self-serve revenue charter for AiSensy across mobile-led and web-led journeys
• Build and execute the roadmap to scale self-serve revenue in a predictable and efficient manner
• Drive growth across acquisition, activation, conversion, expansion, retention, and resurrection
• Create clear plans to improve revenue contribution from self-serve as a major business engine

2. Improve the self-serve funnel end to end

• Identify funnel leakage across visitor-to-signup, signup-to-activation, activation-to-paid, and paid-to-upgrade stages
• Improve conversion rates across onboarding, setup, activation, trial, payment, and upgrade journeys
• Reduce friction in the product journey and improve overall user progression through smarter flow design and interventions
• Build strong visibility into funnel performance by segment, channel, plan, cohort, and user behavior

3. Drive product-led growth and monetization

• Lead product-led growth initiatives that improve activation, conversion, retention, and expansion
• Improve onboarding, guided setup, feature discovery, in-product nudges, upgrade prompts, plan education, and paywall experiences
• Influence pricing, packaging, free-to-paid boundaries, plan ladders, and upgrade mechanics
• Help create a strong migration path from entry plans to higher-value plans

4. Build and run a high-quality experimentation engine

• Establish a high-velocity experimentation culture across the self-serve business
• Prioritize the highest-leverage growth bets based on business impact, data, and user behavior
• Run structured experiments across product flows, landing pages, lifecycle journeys, plan pages, pricing communication, upgrade prompts, and retention interventions
• Ensure every major initiative has a clear hypothesis, measurable outcome, and learning loop

5. Own lifecycle and conversion journeys

• Define and improve lifecycle strategies across WhatsApp, email, notifications, and in-product nudges
• Build journeys for onboarding, activation, education, trial conversion, retention, reactivation, and upsell
• Ensure users receive the right message, at the right time, through the right channel, based on real product and plan behavior
• Use lifecycle as a core revenue lever, not just a communication function
• Partner on or directly own self-serve acquisition levers such as performance marketing, SEO, landing pages, conversion-focused content, and organic growth initiatives
• Ensure top-of-funnel efforts are optimized for high-quality activation and paid conversion, not just traffic volume
• Track CAC, signup quality, activation quality, payback, and revenue contribution by channel
• Align acquisition closely with monetization and downstream revenue outcomes

7. Build growth analytics and business rigor

• Own the weekly and monthly growth review rhythm for self-serve
• Define and track the most important self-serve metrics across funnel performance, monetization, and retention
• Build dashboards, cohort views, and reporting systems with strong support from analytics
• Forecast impact of initiatives and prioritize work based on business upside, speed, effort, and strategic importance
• Work closely with product, engineering, design, analytics, lifecycle, and marketing teams to drive growth priorities
• Ensure growth initiatives are clearly defined, well-prioritized, and shipped with urgency
• Align stakeholders around what matters most for self-serve revenue growth
• Act as the central owner of the self-serve growth agenda across teams

9. Build the self-serve growth function

• Help build the growth pod over time across Growth PM, lifecycle/CRM, performance, SEO, analytics, and related roles
• Define operating cadences, ownership areas, priorities, and performance expectations
• Hire, coach, and develop strong talent as the self-serve growth engine scales
• Build a culture of high ownership, sharp experimentation, and business-first decision making

Ideal Candidate Profile

• 7–12+ years of experience in Growth, PLG, Monetization, Growth Product, or Self-Serve SaaS roles
• Strong experience owning and scaling a self-serve or product-led revenue funnel
• Proven track record of improving activation, conversion, retention, and monetization metrics
• Strong business and revenue orientation, not just product or marketing execution
• Deep comfort with funnel analysis, cohort analysis, growth loops, experimentation, and growth systems
• Strong product instinct with the ability to use product, lifecycle, and monetization levers to grow revenue
• Experience working closely with product, engineering, analytics, design, and lifecycle teams
• Ability to lead cross-functional teams and create accountability without confusion
• Strong ownership mindset and ability to act like an operator, strategist, and business owner