head of content

MARS Cosmetics; India; On-site; INR 2,500,000 - 4,200,000; Full time

Job summary

MARS Cosmetics, a globally recognized beauty brand headquartered in New Delhi, is seeking a Content Head to lead brand storytelling, content strategy, and creative communication across all channels from its Delhi location. The role oversees campaigns, product storytelling, and cross-functional collaboration to drive brand impact and business growth.

The ideal candidate brings 6–10 years in content, copywriting, advertising, or brand marketing, with proven leadership and experience in beauty or

Qualifications

• 6–10 years of experience in Content, Copywriting, Advertising, Creative Strategy, or Brand Marketing.

Responsibilities

• Lead brand storytelling and content strategy across channels.
• Write high-converting scripts for digital ads and campaigns.
• Guide social media, influencer content, and creator collaborations.
• Develop product storytelling, PDP copy, and e-commerce content.
• Oversee CRM content for WhatsApp, Email, SMS, and Push notifications.
• Lead and mentor the in-house content team to ensure quality and consistency.

Skills

Content strategy

Copywriting

Advertising

Creative strategy

Brand marketing

Team leadership

Mentoring

Job description

Job Description:

About This Job

MARS Cosmetics

Location: Delhi, India, India

Work Mode: On-site

Industry: Personal Care Product Manufacturing

Job Description

Job Title- Content Head

Location- Netaji Subash Place, Delhi

Experience- 4-8 years

About MARS Cosmetics-

MARS Cosmetics is a globally recognized beauty brand driven by innovation, creativity, and high-quality beauty solutions. Headquartered in New Delhi, we are looking for a passionate and strategic Content Head to lead our brand storytelling, content strategy, and creative communication across all channels, driving both brand impact and business growth.

Position Overview

Brand & Campaign Strategy

Develop campaign concepts, communication strategies, and brand narratives. Define and maintain the MARS brand voice across all channels. Build messaging frameworks for new product launches and key campaigns. Translate consumer insights into impactful content ideas.

Advertising & Performance Creative

Write high-converting scripts for Meta, YouTube, and digital advertising. Develop creative hooks, ad angles, and performance-first messaging. Work closely with the Performance Marketing team to continuously improve creative effectiveness. Generate multiple creative variations for testing and optimization.

Social Media & Influencer Content

Lead content strategy across social media platforms. Create content pillars and monthly communication plans. Develop creator briefs and influencer campaign messaging. Identify trends and adapt them into brand-relevant content.

Product & E-commerce Content

Create compelling product storytelling and positioning. Write product descriptions, landing pages, website copy, and launch communication. Manage marketplace content for Amazon, Nykaa, Tira, Flipkart, Myntra, and other platforms. Develop A+ Content, PDP copy, and conversion-focused product communication.

CRM & Customer Communication

Write content for WhatsApp, Email, SMS, and Push Notifications. Support promotional campaigns and customer lifecycle communication. Ensure consistency across all customer touchpoints.

Creative Production

Write scripts for shoots, creator collaborations, and brand films. Prepare creative briefs, moodboards, and production guidelines. Work closely with designers, videographers, photographers, editors, agencies, and creators. Review creative assets to ensure quality and brand consistency.

Team Leadership

Lead and mentor the in-house content team. Review, edit, and elevate all content before publication. Assign work, manage priorities, and ensure timely execution. Build processes, templates, and quality standards for content creation. Foster a culture of creativity, collaboration, and continuous improvement.

Cross-functional Collaboration

Partner with Brand, Product, Performance Marketing, Design, E-commerce, CRM, and Influencer Marketing teams. Ensure content aligns with business goals, product strategy, and campaign objectives. Act as the central owner of content across the organization.

Content Innovation

Explore emerging content formats, platforms, and storytelling techniques. Leverage AI tools to improve content quality, speed, and scalability. Build repeatable content systems that enable faster execution without compromising creativity.

What We're Looking For

• 6-10 years of experience in Content, Copywriting, Advertising, Creative Strategy, or Brand Marketing.
• Prior experience managing or mentoring a content team.
• Experience working with Beauty, Fashion, Lifestyle, FMCG, or D2C brands is highly preferred.
• Exceptional writing, editing, and storytelling skills.
• Strong understanding of digital marketing and consumer psychology.
• Proven experience creating content that delivers both brand impact and business results.
• Experience writing advertising scripts and performance creatives.

Requirements